Prashanth U. Nyer

4.3k total citations · 1 hit paper
26 papers, 3.1k citations indexed

About

Prashanth U. Nyer is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Prashanth U. Nyer has authored 26 papers receiving a total of 3.1k indexed citations (citations by other indexed papers that have themselves been cited), including 11 papers in Marketing, 9 papers in Sociology and Political Science and 9 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Prashanth U. Nyer's work include Customer Service Quality and Loyalty (9 papers), Psychology of Social Influence (7 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers). Prashanth U. Nyer is often cited by papers focused on Customer Service Quality and Loyalty (9 papers), Psychology of Social Influence (7 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers). Prashanth U. Nyer collaborates with scholars based in United States and Ghana. Prashanth U. Nyer's co-authors include Mahesh Gopinath, Richard P. Bagozzi, Stephanie Dellande, Myron Glassman and Thomas A. Turk and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of the Academy of Marketing Science and Psychology and Marketing.

In The Last Decade

Prashanth U. Nyer

24 papers receiving 2.8k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

The Role of Emotions in Marketing

1999 2.3k citations Richard P. Bagozzi, Mahesh Gopinath et al. Journal of the Academy of Marketing Science profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Prashanth U. Nyer United States	11	1.8k	1.4k	1.3k	586	379	26	3.1k
Mahesh Gopinath United States	11	1.5k 0.9×	1.2k 0.8×	996 0.7×	522 0.9×	358 0.9×	19	2.7k
Michael K. Hui Hong Kong	26	2.1k 1.2×	1.4k 1.0×	1.9k 1.4×	649 1.1×	391 1.0×	45	3.7k
David M. Hardesty United States	27	2.2k 1.3×	1.4k 1.0×	1.0k 0.8×	698 1.2×	467 1.2×	49	4.0k
Yves Van Vaerenbergh Belgium	24	1.2k 0.7×	1.1k 0.8×	1.2k 0.9×	350 0.6×	302 0.8×	48	2.6k
Sarah Tanford United States	31	1.4k 0.8×	1.8k 1.3×	966 0.7×	345 0.6×	294 0.8×	82	2.9k
Haim Mano United States	14	1.4k 0.8×	860 0.6×	983 0.7×	336 0.6×	300 0.8×	23	2.3k
Rohini Ahluwalia United States	18	1.9k 1.1×	1.6k 1.1×	687 0.5×	441 0.8×	249 0.7×	33	2.9k
Gilles Laurent France	18	2.5k 1.4×	1.6k 1.1×	986 0.7×	455 0.8×	295 0.8×	46	3.6k
Bert Weijters Belgium	24	1.1k 0.6×	1.1k 0.8×	758 0.6×	420 0.7×	360 0.9×	66	3.0k
Chris Pullig United States	25	1.8k 1.0×	1.6k 1.1×	892 0.7×	450 0.8×	229 0.6×	34	3.3k

Countries citing papers authored by Prashanth U. Nyer

Since Specialization

Citations

This map shows the geographic impact of Prashanth U. Nyer's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Prashanth U. Nyer with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Prashanth U. Nyer more than expected).

Fields of papers citing papers by Prashanth U. Nyer

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Prashanth U. Nyer. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Prashanth U. Nyer. The network helps show where Prashanth U. Nyer may publish in the future.

Co-authorship network of co-authors of Prashanth U. Nyer

This figure shows the co-authorship network connecting the top 25 collaborators of Prashanth U. Nyer. A scholar is included among the top collaborators of Prashanth U. Nyer based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Prashanth U. Nyer. Prashanth U. Nyer is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Nyer, Prashanth U., et al.. (2023). The Economics of Residential Solar and Battery Storage: Analyzing the California Public Utilities Commission Decision of December 2022. American Journal of Industrial and Business Management. 13(5). 418–428.

Nyer, Prashanth U., et al.. (2022). The Economics of Residential Solar Panels: A Comparison of Energy Charges for Different Load Profiles, Rate Plans, and Panel Orientations. American Journal of Industrial and Business Management. 12(2). 180–194. 1 indexed citations

Nyer, Prashanth U., et al.. (2021). Trends in the Installation of Residential Solar Panelsin California. 12(2). 63–72. 5 indexed citations

Nyer, Prashanth U., et al.. (2021). The Economics of Battery Storage for Residential Solar Customers in Southern California. American Journal of Industrial and Business Management. 11(8). 924–932. 6 indexed citations

Nyer, Prashanth U., et al.. (2021). The Economics of Residential Solar and Battery Storage: Analyzing the Impact of the Joint IOU Proposal for Net Metering 3.0 in California. Chapman University Digital Commons (Chapman University). 12(4). 137–150. 2 indexed citations

Nyer, Prashanth U., et al.. (2019). The Economics of Residential Solar Panels: Comparing Tiered and Time of Use Plans. Open Journal of Business and Management. 8(1). 56–67. 5 indexed citations

Nyer, Prashanth U., et al.. (2019). The Economics of Residential Solar Panel Installations for Customers on Tiered Rate Plans. Open Journal of Business and Management. 7(4). 1999–2008. 8 indexed citations

Nyer, Prashanth U., et al.. (2018). A New Framework for Online Business Teaching. Open Journal of Business and Management. 6(3). 576–584. 3 indexed citations

Gopinath, Mahesh, Myron Glassman, & Prashanth U. Nyer. (2018). The Impact of Bilingual Labeling in the U.S. on Package and Product Evaluation. SHILAP Revista de lepidopterología. 8(1). 1 indexed citations

10.

Gopinath, Mahesh, Myron Glassman, & Prashanth U. Nyer. (2013). How Culture of Targeting Impacts the Evaluation of Products with Multilingual Packaging. Psychology and Marketing. 30(6). 490–500. 13 indexed citations

11.

Nyer, Prashanth U. & Stephanie Dellande. (2009). Public commitment as a motivator for weight loss. Psychology and Marketing. 27(1). 1–12. 50 indexed citations

12.

Gopinath, Mahesh & Prashanth U. Nyer. (2009). The effect of public commitment on resistance to persuasion: The influence of attitude certainty, issue importance, susceptibility to normative influence, preference for consistency and source proximity. International Journal of Research in Marketing. 26(1). 60–68. 38 indexed citations

13.

Dellande, Stephanie & Prashanth U. Nyer. (2007). Using Public Commitment to Gain Customer Compliance. ACR North American Advances. 6 indexed citations

14.

Nyer, Prashanth U. & Mahesh Gopinath. (2006). The Effect of Public Commitment on Resistance to Persuasion: Preliminary Findings. 1 indexed citations

15.

Nyer, Prashanth U.. (2000). An investigation into whether complaining can cause increased consumer satisfaction. Journal of Consumer Marketing. 17(1). 9–19. 169 indexed citations

16.

Nyer, Prashanth U.. (1999). Cathartic Complaining as a Means of Reducing Consumer Dissatisfaction. The Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior. 12. 38 indexed citations

17.

Bagozzi, Richard P., Mahesh Gopinath, & Prashanth U. Nyer. (1999). The Role of Emotions in Marketing. Journal of the Academy of Marketing Science. 27(2). 184–206. 2253 indexed citations breakdown →

18.

Nyer, Prashanth U.. (1998). The Effects of Satisfaction and Consumption Emotion on Actual Purchasing Behavior: An Exploratory Study. The Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior. 11. 10 indexed citations

19.

Nyer, Prashanth U.. (1997). Modeling the Cognitive Antecedents of Post-Consumption Emotions. The Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior. 10. 22 indexed citations

20.

Nyer, Prashanth U.. (1996). The Determinants of Satisfaction: an Experimental Verification of the Moderating Role of Ambiguity. ACR North American Advances. 11 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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