Nathan Yang

741 total citations
41 papers, 369 citations indexed

About

Nathan Yang is a scholar working on Marketing, Economics and Econometrics and Strategy and Management. According to data from OpenAlex, Nathan Yang has authored 41 papers receiving a total of 369 indexed citations (citations by other indexed papers that have themselves been cited), including 23 papers in Marketing, 16 papers in Economics and Econometrics and 7 papers in Strategy and Management. Recurrent topics in Nathan Yang's work include Consumer Market Behavior and Pricing (21 papers), Merger and Competition Analysis (9 papers) and Digital Platforms and Economics (6 papers). Nathan Yang is often cited by papers focused on Consumer Market Behavior and Pricing (21 papers), Merger and Competition Analysis (9 papers) and Digital Platforms and Economics (6 papers). Nathan Yang collaborates with scholars based in United States, Canada and United Kingdom. Nathan Yang's co-authors include Mitsuru Igami, Kosuke Uetake, Ahmed Khwaja, Jason R. Blevins, Wendi Heinzelman, Rajani Muraleedharan, Ilker Demirkol, Melissa L. Sturge‐Apple, K. Sudhir and Jūra Liaukonytė and has published in prestigious journals such as The Journal of Chemical Physics, Management Science and Journal of Marketing Research.

In The Last Decade

Nathan Yang

36 papers receiving 346 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Nathan Yang United States	10	140	97	64	52	37	41	369
Agnieszka Wołk Poland	9	175 1.3×	34 0.4×	58 0.9×	62 1.2×	28 0.8×	20	296
Benjamin Burroughs United States	10	41 0.3×	52 0.5×	241 3.8×	34 0.7×	19 0.5×	37	465
Francesca Grippa Italy	11	23 0.2×	18 0.2×	84 1.3×	33 0.6×	48 1.3×	34	362
Ashwin Aravindakshan United States	10	137 1.0×	66 0.7×	138 2.2×	119 2.3×	10 0.3×	17	397
Varol O. Kayhan United States	10	25 0.2×	32 0.3×	70 1.1×	31 0.6×	18 0.5×	24	289
Ching‐Ying Lin Taiwan	8	248 1.8×	29 0.3×	48 0.8×	146 2.8×	80 2.2×	25	431
Roya Naemi Iran	5	19 0.1×	81 0.8×	40 0.6×	25 0.5×	28 0.8×	11	301
Mayuri Duggirala India	7	47 0.3×	30 0.3×	23 0.4×	78 1.5×	36 1.0×	27	385
Mohammed Abdou Janati Idrissi Morocco	8	29 0.2×	42 0.4×	48 0.8×	67 1.3×	38 1.0×	36	388
Khaled Abdel Kader Alomari Jordan	8	14 0.1×	36 0.4×	57 0.9×	53 1.0×	64 1.7×	22	318

Countries citing papers authored by Nathan Yang

Since Specialization

Citations

This map shows the geographic impact of Nathan Yang's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Nathan Yang with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Nathan Yang more than expected).

Fields of papers citing papers by Nathan Yang

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Nathan Yang. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Nathan Yang. The network helps show where Nathan Yang may publish in the future.

Co-authorship network of co-authors of Nathan Yang

This figure shows the co-authorship network connecting the top 25 collaborators of Nathan Yang. A scholar is included among the top collaborators of Nathan Yang based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Nathan Yang. Nathan Yang is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Yang, Nathan & Zuopeng Zhang. (2024). Daily Wear AR Glasses: Key Breakthroughs Set the Stage for Consumer Acceptance. Information Display. 40(4). 19–22. 1 indexed citations

Wang, Zhide, Yanling Chang, Nathan Yang, & Alfredo García. (2024). Retail Investment under Hidden Business Cycle. SSRN Electronic Journal.

Lin, Meng‐Wei, et al.. (2023). A Tax-Shaped Retail Landscape. SSRN Electronic Journal.

Liaukonytė, Jūra, et al.. (2023). Browsing the Aisles or Browsing the App? How Online Grocery Shopping is Changing What We Buy. Marketing Science. 43(3). 506–522. 14 indexed citations

Yang, Nathan, et al.. (2022). Benign bony tumors of the paranasal sinuses, orbit, and skull base. American Journal of Otolaryngology. 43(3). 103404–103404. 7 indexed citations

Nie, Jian‐Yun, et al.. (2022). Following Good Examples - Health Goal-Oriented Food Recommendation based on Behavior Data. Proceedings of the ACM Web Conference 2022. 3745–3754. 5 indexed citations

Khwaja, Ahmed & Nathan Yang. (2022). Quantifying the link between employee engagement, and customer satisfaction and retention in the car rental industry. Quantitative Marketing and Economics. 20(3). 275–292. 5 indexed citations

Yang, Nathan, et al.. (2021). Describing polymer polarizability with localized orbital scaling correction in density functional theory. The Journal of Chemical Physics. 154(5). 54302–54302. 15 indexed citations

Liu, Peggy J., J. Jeffrey Inman, Beibei Li, Charlene A. Wong, & Nathan Yang. (2021). Consumer Health in the Digital Age. Journal of the Association for Consumer Research. 7(2). 198–209. 9 indexed citations

10.

Hagen, Linda, et al.. (2020). Mobile Health Behavior Tracking: Health Effects of Tracking Consistency and Its Prediction. SSRN Electronic Journal. 5 indexed citations

11.

Yang, Nathan. (2019). Learning in retail entry. International Journal of Research in Marketing. 37(2). 336–355. 11 indexed citations

12.

Uetake, Kosuke & Nathan Yang. (2019). Inspiration from the “Biggest Loser”: Social Interactions in a Weight Loss Program. Marketing Science. 39(3). 487–499. 27 indexed citations

13.

Sudhir, K. & Nathan Yang. (2014). Exploiting the Choice-Consumption Mismatch: A New Approach to Disentangle State Dependence and Heterogeneity. SSRN Electronic Journal. 9 indexed citations

14.

Yang, Nathan, et al.. (2014). Better Together? Retail Chain Performance Dynamics in Store Expansion Before and after Mergers. SSRN Electronic Journal. 4 indexed citations

15.

Igami, Mitsuru & Nathan Yang. (2013). Cannibalization and Preemptive Entry of Multi-Product Firms. SSRN Electronic Journal. 3 indexed citations

16.

Yang, Nathan. (2012). March of the Chains: Herding in Restaurant Locations. 9 indexed citations

17.

Yang, Nathan. (2011). An Empirical Model of Industry Dynamics with Common Uncertainty and\nLearning from the Actions of Competitors. The Faculty Digital Archive (New York University).

18.

Yang, Nathan, et al.. (2010). Twitter Adoption in Congress: Who Tweets First?. Munich Personal RePEc Archive (Ludwig Maximilian University of Munich). 2 indexed citations

19.

Yang, Nathan. (2010). Burger King & McDonald's: Where's the Spillover?. SSRN Electronic Journal. 2 indexed citations

20.

Yang, Nathan, et al.. (2010). Twitter in Congress: Outreach vs. Transparency. SSRN Electronic Journal. 4 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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