Natascha Loebnitz

772 total citations
19 papers, 610 citations indexed

About

Natascha Loebnitz is a scholar working on Marketing, Food Science and Sociology and Political Science. According to data from OpenAlex, Natascha Loebnitz has authored 19 papers receiving a total of 610 indexed citations (citations by other indexed papers that have themselves been cited), including 12 papers in Marketing, 6 papers in Food Science and 5 papers in Sociology and Political Science. Recurrent topics in Natascha Loebnitz's work include Consumer Behavior in Brand Consumption and Identification (8 papers), Consumer Retail Behavior Studies (5 papers) and Food Waste Reduction and Sustainability (5 papers). Natascha Loebnitz is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Consumer Retail Behavior Studies (5 papers) and Food Waste Reduction and Sustainability (5 papers). Natascha Loebnitz collaborates with scholars based in Denmark, Germany and China. Natascha Loebnitz's co-authors include Klaus G. Grunert, Geertje Schuitema, Jessica Aschemann‐Witzel, Phillip Frank, Tobias Otterbring, Simone Mueller Loose, Stefanie Bröring, Stephan Zielke, Yanfeng Zhou and Marija Banović and has published in prestigious journals such as Journal of Business Research, Psychology and Marketing and Food Quality and Preference.

In The Last Decade

Natascha Loebnitz

18 papers receiving 588 citations

Peers

Natascha Loebnitz

MARKE

SPS

PHEOH

Ramo Barrena Spain

Stephan G.H. Meyerding Germany

Claudia Symmank Germany

Toula Perrea Denmark

Sabrina Stöckli Switzerland

Susanne Pedersen Denmark

Fredrik Fernqvist Sweden

Andreas Haga Sweden

Francesca Gerini Italy

Natalia Velikova United States

Ramo Barrena Spain

Natascha Loebnitz

247 ×0.7

MARKE

356 ×1.3

205 ×1.1

101 ×1.0

SPS

79 ×1.1

PHEOH

Citations per year, relative to Natascha Loebnitz Natascha Loebnitz (= 1×) peers Ramo Barrena

Countries citing papers authored by Natascha Loebnitz

Since Specialization

Citations

This map shows the geographic impact of Natascha Loebnitz's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Natascha Loebnitz with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Natascha Loebnitz more than expected).

Fields of papers citing papers by Natascha Loebnitz

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Natascha Loebnitz. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Natascha Loebnitz. The network helps show where Natascha Loebnitz may publish in the future.

Co-authorship network of co-authors of Natascha Loebnitz

This figure shows the co-authorship network connecting the top 25 collaborators of Natascha Loebnitz. A scholar is included among the top collaborators of Natascha Loebnitz based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Natascha Loebnitz. Natascha Loebnitz is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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19 of 19 papers shown

Grunert, Klaus G., Yanfeng Zhou, Marija Banović, & Natascha Loebnitz. (2021). Supermarket competence in emergent markets: Conceptualization, measurement, effects, and policy implications. Journal of Consumer Affairs. 55(4). 1633–1659. 4 indexed citations

Loebnitz, Natascha, Phillip Frank, & Tobias Otterbring. (2021). Stairway to organic heaven: The impact of social and temporal distance in print ads. Journal of Business Research. 139. 1044–1057. 41 indexed citations

Loebnitz, Natascha & Klaus G. Grunert. (2021). Let us be realistic: The impact of perceived brand authenticity and advertising image on consumers’ purchase intentions of food brands. International Journal of Consumer Studies. 46(1). 309–323. 21 indexed citations

Loebnitz, Natascha, Stephan Zielke, & Klaus G. Grunert. (2020). Consumers' brand decision: a matter of social risk. International Journal of Retail & Distribution Management. 48(6). 575–589. 14 indexed citations

Loebnitz, Natascha, et al.. (2020). The impact of marketing campaigns deterring the supply and demand of endangered wildlife in Kenya and China. Psychology and Marketing. 37(12). 1797–1811. 8 indexed citations

Loebnitz, Natascha & Klaus G. Grunert. (2019). The moderating impact of perceived globalness on consumers’ purchase intentions for copycats: The pleasure of hurting global brands. Psychology and Marketing. 36(10). 936–950. 16 indexed citations

Loebnitz, Natascha, Stephan Zielke, & Klaus G. Grunert. (2019). The moderating impact of social risk, shame, and guilt on purchase intentions of premium private labels at food discounters. British Food Journal. 121(11). 2651–2665. 5 indexed citations

Loebnitz, Natascha & Klaus G. Grunert. (2017). The impact of abnormally shaped vegetables on consumers’ risk perception. Food Quality and Preference. 63. 80–87. 64 indexed citations

Loebnitz, Natascha & Klaus G. Grunert. (2017). Impact of self-health awareness and perceived product benefits on purchase intentions for hedonic and utilitarian foods with nutrition claims. Food Quality and Preference. 64. 221–231. 65 indexed citations

10.

Loebnitz, Natascha & Jessica Aschemann‐Witzel. (2016). Communicating organic food quality in China: Consumer perceptions of organic products and the effect of environmental value priming. Food Quality and Preference. 50. 102–108. 63 indexed citations

11.

Loebnitz, Natascha & Klaus G. Grunert. (2015). Evaluative Conditioning of Food Technologies. Psychology and Marketing. 32(7). 725–741. 10 indexed citations

12.

Loebnitz, Natascha, Simone Mueller Loose, & Klaus G. Grunert. (2015). Impacts of situational factors on process attribute uses for food purchases. Food Quality and Preference. 44. 84–91. 31 indexed citations

13.

Loebnitz, Natascha, Geertje Schuitema, & Klaus G. Grunert. (2015). Who Buys Oddly Shaped Food and Why? Impacts of Food Shape Abnormality and Organic Labeling on Purchase Intentions. Psychology and Marketing. 32(4). 408–421. 163 indexed citations

14.

Loebnitz, Natascha & Stefanie Bröring. (2015). Consumer Acceptance of New Food Technologies for Different Product Categories: The Relative Importance of Experience versus Credence Attributes. Journal of International Consumer Marketing. 27(4). 307–317. 13 indexed citations

15.

Loebnitz, Natascha & Klaus G. Grunert. (2014). The effect of food shape abnormality on purchase intentions in China. Food Quality and Preference. 40. 24–30. 84 indexed citations

16.

Loebnitz, Natascha & Klaus G. Grunert. (2014). Evaluative conditioning of food technologies in China: Moderating effect of social trust. Food Quality and Preference. 37. 19–26. 5 indexed citations

17.

Loebnitz, Natascha & Klaus G. Grunert. (2014). The impact of subjective and objective knowledge on consumers risk perceptions and evaluation of food shape abnormalities. 1 indexed citations

18.

Loebnitz, Natascha, Geertje Schuitema, & Klaus G. Grunert. (2013). The Impact of Food Abnormality on Consumers’ Taste, Health, Price, and Quality Expectations. 1 indexed citations

19.

Loebnitz, Natascha. (2009). The Impact of Country-of-Origin on Liability-of-Foreignness. e-publications@bond (Bond University). 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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