Yong Tan
Impact in
- Marketing top 0.5%
- Consumer Market Behavior and Pricing
- Sharing Economy and Platforms
- Consumer Behavior in Brand Consumption and Identification
- Information Systems and Management top 0.5%
- Technology Adoption and User Behaviour
Papers in
- Marketing 71
- Consumer Market Behavior and Pricing 33
- Sharing Economy and Platforms 27
-
- Digital Marketing and Social Media 50
- Co-authors
- Lu Yan (11 shared papers)Anjana Susarla (5 shared papers)Jeong‐ha Oh (4 shared papers)Yi‐Chun Ho (13 shared papers)Young‐Jin Lee (8 shared papers)Kartik Hosanagar (7 shared papers)Vijay Mookerjee (13 shared papers)Junjie Wu (8 shared papers)
- Journals
- Information Systems Research (41 papers)Journal of the Association for Information Systems (12 papers)Production and Operations Management (11 papers)Management Science (7 papers)Journal of Management Information Systems (6 papers)
- Partner nations
- United StatesChinaGermany
In The Last Decade
Yong Tan
197 papers receiving 3.8k citations
Yong Tan's Hit Papers
Peers
Comparison fields: 5 of 137
- Marketing 1.1k
- Information Systems and Management 585
- Communication 569
- Management Information Systems 662
- Computer Science Applications 234
Countries citing papers authored by Yong Tan
This map shows the geographic impact of Yong Tan's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yong Tan with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yong Tan more than expected).
Fields of papers citing papers by Yong Tan
This network shows the impact of papers produced by Yong Tan. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Yong Tan. The network helps show where Yong Tan may publish in the future.
Co-authors
The 25 scholars most cited alongside Yong Tan, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 218 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Social Networks and the Diffusion of User-Generated Content: Evidence from YouTube Hit paper breakdown → | 2011 | 460 |
| 2 | 2014 | 330 | |
| 3 | Do I Follow My Friends or the Crowd? Information Cascades in Online Movie Ratings Hit paper breakdown → | 2015 | 294 |
| 4 | 2017 | 154 | |
| 5 | 2018 | 120 | |
| 6 | 2019 | 112 | |
| 7 | 2018 | 105 | |
| 8 | 2005 | 93 | |
| 9 | 2010 | 86 | |
| 10 | 2019 | 76 | |
| 11 | 2015 | 71 | |
| 12 | 2017 | 64 | |
| 13 | 2019 | 62 | |
| 14 | 2016 | 60 | |
| 15 | 2016 | 59 | |
| 16 | 2020 | 55 | |
| 17 | 2017 | 55 | |
| 18 | 2018 | 53 | |
| 19 | 2021 | 47 | |
| 20 | 2021 | 42 |
About Yong Tan
Yong Tan is a scholar working on Marketing, Sociology and Political Science, Management Information Systems, Strategy and Management and Economics and Econometrics, having authored 218 papers that have together received 3.9k indexed citations. Recurring topics across this work include Digital Marketing and Social Media (50 papers), Consumer Market Behavior and Pricing (33 papers), Digital Platforms and Economics (32 papers), FinTech, Crowdfunding, Digital Finance (31 papers), Sharing Economy and Platforms (27 papers), Technology Adoption and User Behaviour (27 papers), Complex Network Analysis Techniques (20 papers) and Microfinance and Financial Inclusion (18 papers). The work is most often cited by research in Marketing (1.1k citations), Information Systems and Management (585 citations), Communication (569 citations), Management Information Systems (662 citations) and Computer Science Applications (234 citations). Yong Tan has collaborated with scholars based in United States, China and Germany. Frequent co-authors include Lu Yan, Anjana Susarla, Jeong‐ha Oh, Yi‐Chun Ho, Young‐Jin Lee, Kartik Hosanagar, Vijay Mookerjee, Junjie Wu, Param Vir Singh and Hao Lin. Their work appears in journals such as Information Systems Research, Journal of the Association for Information Systems, Production and Operations Management, Management Science and Journal of Management Information Systems.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.