Monroe Friedman
Impact in
- Marketing top 1%
- Consumer Behavior in Brand Consumption and Identification
- Environmental Sustainability in Business
- Consumer Market Behavior and Pricing
Papers in
- Marketing 16
- Consumer Behavior in Brand Consumption and Identification 8
- Consumer Market Behavior and Pricing 4
- Consumer Retail Behavior Studies 4
-
- Digital Marketing and Social Media 2
- Co-authors
- Stephen W. Pruitt (1 shared paper)Piet Vanden Abeele (2 shared papers)Robert E. Lane (1 shared paper)Glynis M. Breakwell (1 shared paper)Ira Wasserman (2 shared papers)Michael A. Kamins (1 shared paper)Jennifer Rees (1 shared paper)
- Journals
- Journal of Consumer Affairs (11 papers)Journal of Consumer Policy (5 papers)Journal of Social Issues (4 papers)Journal of Applied Psychology (4 papers)Journal of Consumer Research (2 papers)
- Partner nations
- United StatesBelgiumGermany
In The Last Decade
Monroe Friedman
42 papers receiving 933 citations
Peers
Comparison fields: 5 of 96
- Marketing 597
- Tourism, Leisure and Hospitality Management 38
- Strategy and Management 269
- Information Systems and Management 116
- Organizational Behavior and Human Resource Management 120
Countries citing papers authored by Monroe Friedman
This map shows the geographic impact of Monroe Friedman's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Monroe Friedman with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Monroe Friedman more than expected).
Fields of papers citing papers by Monroe Friedman
This network shows the impact of papers produced by Monroe Friedman. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Monroe Friedman. The network helps show where Monroe Friedman may publish in the future.
Co-authors
The 7 scholars most cited alongside Monroe Friedman, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 47 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 1985 | 252 | |
| 2 | 1996 | 143 | |
| 3 | 1991 | 117 | |
| 4 | 1986 | 115 | |
| 5 | 1985 | 67 | |
| 6 | 1995 | 37 | |
| 7 | 1967 | 32 | |
| 8 | 1966 | 29 | |
| 9 | 1986 | 27 | |
| 10 | 1977 | 23 | |
| 11 | 1993 | 22 | |
| 12 | 1992 | 21 | |
| 13 | 2001 | 20 | |
| 14 | 1995 | 19 | |
| 15 | 2002 | 18 | |
| 16 | 1998 | 17 | |
| 17 | 1990 | 17 | |
| 18 | 1996 | 16 | |
| 19 | 1971 | 15 | |
| 20 | 1996 | 14 |
About Monroe Friedman
Monroe Friedman is a scholar working on Marketing, Sociology and Political Science, Tourism, Leisure and Hospitality Management, Conservation and Information Systems and Management, having authored 47 papers that have together received 1.1k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (8 papers), Consumer Market Behavior and Pricing (4 papers), Consumer Retail Behavior Studies (4 papers), Wine Industry and Tourism (4 papers), Media, Gender, and Advertising (3 papers), Architecture, Design, and Social History (3 papers), Customer Service Quality and Loyalty (2 papers) and Digital Marketing and Social Media (2 papers). The work is most often cited by research in Marketing (597 citations), Tourism, Leisure and Hospitality Management (38 citations), Strategy and Management (269 citations), Information Systems and Management (116 citations) and Organizational Behavior and Human Resource Management (120 citations). Monroe Friedman has collaborated with scholars based in United States, Belgium and Germany. Frequent co-authors include Stephen W. Pruitt, Piet Vanden Abeele, Robert E. Lane, Glynis M. Breakwell, Ira Wasserman, Michael A. Kamins and Jennifer Rees. Their work appears in journals such as Journal of Consumer Affairs, Journal of Consumer Policy, Journal of Social Issues, Journal of Applied Psychology and Journal of Consumer Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.