Monroe Friedman

1.7k total citations
47 papers, 1.1k citations indexed

About

Monroe Friedman is a scholar working on Marketing, Sociology and Political Science and Tourism, Leisure and Hospitality Management. According to data from OpenAlex, Monroe Friedman has authored 47 papers receiving a total of 1.1k indexed citations (citations by other indexed papers that have themselves been cited), including 16 papers in Marketing, 9 papers in Sociology and Political Science and 4 papers in Tourism, Leisure and Hospitality Management. Recurrent topics in Monroe Friedman's work include Consumer Behavior in Brand Consumption and Identification (8 papers), Wine Industry and Tourism (4 papers) and Consumer Market Behavior and Pricing (4 papers). Monroe Friedman is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Wine Industry and Tourism (4 papers) and Consumer Market Behavior and Pricing (4 papers). Monroe Friedman collaborates with scholars based in United States, Belgium and Germany. Monroe Friedman's co-authors include Stephen W. Pruitt, Piet Vanden Abeele, Robert E. Lane, Glynis M. Breakwell, Ira Wasserman, Michael A. Kamins and Jennifer Rees and has published in prestigious journals such as Journal of Marketing, Journal of Applied Psychology and Journal of Consumer Research.

In The Last Decade

Monroe Friedman

42 papers receiving 933 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Monroe Friedman United States 17 597 427 269 120 116 47 1.1k
Ronald F. Bush United States 17 785 1.3× 472 1.1× 196 0.7× 423 3.5× 147 1.3× 33 1.5k
Gary J. Bamossy United States 15 762 1.3× 543 1.3× 260 1.0× 230 1.9× 81 0.7× 30 1.4k
Al Ries Italy 11 615 1.0× 439 1.0× 287 1.1× 303 2.5× 71 0.6× 22 1.2k
Carolyn J. Simmons United States 10 1.0k 1.7× 571 1.3× 289 1.1× 254 2.1× 83 0.7× 14 1.3k
Anthony Pecotich Australia 19 552 0.9× 408 1.0× 425 1.6× 450 3.8× 76 0.7× 60 1.4k
Dana‐Nicoleta Lascu United States 18 675 1.1× 466 1.1× 226 0.8× 234 1.9× 174 1.5× 49 1.2k
Eugene D. Jaffe Israel 22 832 1.4× 654 1.5× 560 2.1× 295 2.5× 94 0.8× 58 1.7k
Bob D. Cutler United States 19 480 0.8× 399 0.9× 282 1.0× 224 1.9× 66 0.6× 38 1.1k
R. Zachary Finney United States 13 330 0.6× 305 0.7× 176 0.7× 173 1.4× 91 0.8× 34 889
Roger Dickinson United States 15 432 0.7× 215 0.5× 214 0.8× 200 1.7× 85 0.7× 44 843

Countries citing papers authored by Monroe Friedman

Since Specialization
Citations

This map shows the geographic impact of Monroe Friedman's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Monroe Friedman with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Monroe Friedman more than expected).

Fields of papers citing papers by Monroe Friedman

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Monroe Friedman. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Monroe Friedman. The network helps show where Monroe Friedman may publish in the future.

Co-authorship network of co-authors of Monroe Friedman

This figure shows the co-authorship network connecting the top 25 collaborators of Monroe Friedman. A scholar is included among the top collaborators of Monroe Friedman based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Monroe Friedman. Monroe Friedman is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Friedman, Monroe. (2008). Consumer Culture: History, Theory and Politics by Roberta Sassatelli. The Journal of American Culture. 31(1). 110–110. 1 indexed citations
2.
Friedman, Monroe. (1996). A positive approach to organized consumer action: The “buycott” as an alternative to the boycott. Journal of Consumer Policy. 19(4). 439–451. 143 indexed citations
3.
Friedman, Monroe & Glynis M. Breakwell. (1996). Social Psychology of Political and Economic Cognition. Political Psychology. 17(2). 379–379. 14 indexed citations
4.
Friedman, Monroe. (1995). On Promoting a Sustainable Future Through Consumer Activism. Journal of Social Issues. 51(4). 197–215. 19 indexed citations
5.
Friedman, Monroe. (1992). Commercial Influences in Literature and Culture in the Postwar Era: Major Findings of a Ten-Year Research Project.
6.
Friedman, Monroe, et al.. (1992). A Look At the Consumption Community Concept Through a Psychological Lens. 6 indexed citations
7.
Friedman, Monroe. (1991). Consumer Boycotts: A Conceptual Framework and Research Agenda. Journal of Social Issues. 47(1). 149–168. 117 indexed citations
8.
9.
Friedman, Monroe. (1989). Commercial expressions in American humor: an analysis of selected popular-cultural works of the postwar era. Humor - International Journal of Humor Research. 2(3). 265–284. 2 indexed citations
10.
Friedman, Monroe & Jennifer Rees. (1988). A Behavioral Science Assessment of Selected Principles of Consumer Education. Journal of Consumer Affairs. 22(2). 284–302. 6 indexed citations
11.
Pruitt, Stephen W. & Monroe Friedman. (1986). Determining the effectiveness of consumer boycotts: A stock price analysis of their impact on corporate targets. Journal of Consumer Policy. 9(4). 375–387. 115 indexed citations
12.
Friedman, Monroe. (1986). Brand-Name Use in News Columns of American Newspapers since 1964. Journalism Quarterly. 63(1). 161–166. 5 indexed citations
13.
Friedman, Monroe. (1985). Are Americans Becoming More Materialistic? a Look At Changes in Expressions of Materialism in the Popular Literature of the Post-World War Ii Era. ACR North American Advances. 9 indexed citations
14.
Friedman, Monroe. (1983). Legislative aspects of hazardous waste management.. Environmental Health Perspectives. 48. 19–23.
15.
Friedman, Monroe, et al.. (1980). Rezensionen. 4(2). 167–190. 1 indexed citations
16.
Friedman, Monroe & Ira Wasserman. (1978). Characteristics of Respondents and Non-Respondents in a Telephone Survey Study of Elderly Consumers. Psychological Reports. 42(3). 714–714. 7 indexed citations
17.
Friedman, Monroe & Ira Wasserman. (1978). A Community Survey of Purchase Experiences of Older Consumers. Journal of Consumer Affairs. 12(2). 300–308. 5 indexed citations
18.
Friedman, Monroe. (1977). Consumer Use of Informational Aids in Supermarkets. Journal of Consumer Affairs. 11(1). 78–89. 23 indexed citations
19.
Friedman, Monroe. (1972). Consumer price comparisons of retail products: The role of packaging and pricing practices and the implications for consumer legislation.. Journal of Applied Psychology. 56(6). 439–446. 5 indexed citations
20.
Friedman, Monroe. (1967). Quality and Price Considerations in Rational Consumer Decision Making*. Journal of Consumer Affairs. 1(1). 13–23. 32 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Breakdown of academic impact, for papers by Ronald F. Bush Breakdown of academic impact, for papers by Gary J. Bamossy Breakdown of academic impact, for papers by Al Ries Breakdown of academic impact, for papers by Carolyn J. Simmons Breakdown of academic impact, for papers by Anthony Pecotich Breakdown of academic impact, for papers by Dana‐Nicoleta Lascu Breakdown of academic impact, for papers by Eugene D. Jaffe Breakdown of academic impact, for papers by Bob D. Cutler Breakdown of academic impact, for papers by R. Zachary Finney Breakdown of academic impact, for papers by Roger Dickinson
Rankless by CCL
2026