Mingyu Joo

420 total citations
18 papers, 291 citations indexed

About

Mingyu Joo is a scholar working on Marketing, Sociology and Political Science and Strategy and Management. According to data from OpenAlex, Mingyu Joo has authored 18 papers receiving a total of 291 indexed citations (citations by other indexed papers that have themselves been cited), including 13 papers in Marketing, 6 papers in Sociology and Political Science and 3 papers in Strategy and Management. Recurrent topics in Mingyu Joo's work include Consumer Market Behavior and Pricing (13 papers), Digital Marketing and Social Media (6 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers). Mingyu Joo is often cited by papers focused on Consumer Market Behavior and Pricing (13 papers), Digital Marketing and Social Media (6 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers). Mingyu Joo collaborates with scholars based in United States, South Korea and Netherlands. Mingyu Joo's co-authors include Kenneth C. Wilbur, Yi Zhu, Bo Cowgill, S. P. Raj, Tridib Mazumdar, Dinesh K. Gauri, Anindya Ghose, Seung Hyun Kim, Rex Yuxing Du and Michael L. Thompson and has published in prestigious journals such as Management Science, Marketing Science and Journal of Retailing.

In The Last Decade

Mingyu Joo

17 papers receiving 275 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Mingyu Joo United States 8 224 142 69 56 33 18 291
Benjamin Shiller United States 7 158 0.7× 69 0.5× 117 1.7× 48 0.9× 80 2.4× 14 245
Xinlei Chen Canada 8 195 0.9× 76 0.5× 68 1.0× 46 0.8× 104 3.2× 15 336
Anita Rao United States 8 131 0.6× 104 0.7× 91 1.3× 29 0.5× 50 1.5× 22 274
Itay P. Fainmesser United States 7 102 0.5× 95 0.7× 117 1.7× 138 2.5× 55 1.7× 18 299
Raluca Ursu United States 7 270 1.2× 116 0.8× 113 1.6× 85 1.5× 45 1.4× 24 359
Andres Hervas‐Drane United Kingdom 8 165 0.7× 114 0.8× 140 2.0× 51 0.9× 33 1.0× 17 274
Alexandre de Cornière France 6 168 0.8× 87 0.6× 183 2.7× 76 1.4× 46 1.4× 16 250
Shota Ichihashi Canada 8 97 0.4× 70 0.5× 114 1.7× 81 1.4× 69 2.1× 22 249
Yingda Lu United States 8 87 0.4× 169 1.2× 36 0.5× 31 0.6× 15 0.5× 31 298
Vineet Kumar United States 7 212 0.9× 67 0.5× 126 1.8× 56 1.0× 51 1.5× 24 303

Countries citing papers authored by Mingyu Joo

Since Specialization
Citations

This map shows the geographic impact of Mingyu Joo's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mingyu Joo with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mingyu Joo more than expected).

Fields of papers citing papers by Mingyu Joo

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Mingyu Joo. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mingyu Joo. The network helps show where Mingyu Joo may publish in the future.

Co-authorship network of co-authors of Mingyu Joo

This figure shows the co-authorship network connecting the top 25 collaborators of Mingyu Joo. A scholar is included among the top collaborators of Mingyu Joo based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Mingyu Joo. Mingyu Joo is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

18 of 18 papers shown
1.
Joo, Mingyu, Jiaqi Shi, & Vibhanshu Abhishek. (2024). Do Sellers Benefit from Sponsored Product Listings? Evidence from an Online Marketplace. Marketing Science. 43(4). 817–839. 2 indexed citations
2.
Joo, Mingyu, Haneul Ko, & Yeunwoong Kyung. (2022). Autonomous Wi-Fi Direct connectivity maintenance scheme. ICT Express. 9(1). 39–44. 2 indexed citations
3.
Joo, Mingyu, Seung Hyun Kim, Anindya Ghose, & Kenneth C. Wilbur. (2022). Designing Distributed Ledger technologies, like Blockchain, for advertising markets. International Journal of Research in Marketing. 40(1). 12–21. 21 indexed citations
4.
5.
Joo, Mingyu, Jiaqi Shi, & Vibhanshu Abhishek. (2021). Seller Incentives in Sponsored Product Listings on Online Marketplaces. SSRN Electronic Journal. 3 indexed citations
6.
Joo, Mingyu, Dinesh K. Gauri, & Kenneth C. Wilbur. (2020). Temporal Distance and Price Responsiveness: Empirical Investigation of the Cruise Industry. Management Science. 66(11). 5362–5388. 12 indexed citations
7.
Joo, Mingyu, Wendy Liu, & Kenneth C. Wilbur. (2018). Divergent temporal courses for liking versus wanting in response to persuasion.. Emotion. 20(2). 261–270. 3 indexed citations
8.
Du, Rex Yuxing, Mingyu Joo, & Kenneth C. Wilbur. (2018). Advertising and brand attitudes: Evidence from 575 brands over five years. Quantitative Marketing and Economics. 17(3). 257–323. 13 indexed citations
9.
Joo, Mingyu, Michael L. Thompson, & Greg M. Allenby. (2018). Optimal Product Design by Sequential Experiments in High Dimensions. Management Science. 65(7). 3235–3254. 7 indexed citations
10.
Kim, Dong Soo, et al.. (2017). An Economic Model Explaining Reference Price Effects. SSRN Electronic Journal.
11.
Joo, Mingyu, Kenneth C. Wilbur, & Dinesh K. Gauri. (2016). Temporal Distance and Price Elasticity: Empirical Investigation of the Cruise Industry. SSRN Electronic Journal. 2 indexed citations
12.
Kyung, Yeunwoong, et al.. (2016). Mobility-aware load distribution scheme for scalable SDN-based mobile networks. 119–124. 4 indexed citations
13.
Joo, Mingyu, Kenneth C. Wilbur, & Yi Zhu. (2015). Effects of TV advertising on keyword search. International Journal of Research in Marketing. 33(3). 508–523. 42 indexed citations
14.
Joo, Mingyu, Michael L. Thompson, & Greg M. Allenby. (2015). Optimal Product Design by Sequential Experiments in High Dimensions. SSRN Electronic Journal. 2 indexed citations
15.
Joo, Mingyu, Kenneth C. Wilbur, Bo Cowgill, & Yi Zhu. (2013). Television Advertising and Online Search. Management Science. 60(1). 56–73. 139 indexed citations
16.
Joo, Mingyu, Kenneth C. Wilbur, & Yi Zhu. (2012). Television Advertising and Online Search. SSRN Electronic Journal. 14 indexed citations
17.
Joo, Mingyu, Tridib Mazumdar, & S. P. Raj. (2011). Bidding Strategies and Consumer Savings in NYOP Auctions. Journal of Retailing. 88(1). 180–188. 22 indexed citations
18.
Joo, Mingyu, Kenneth C. Wilbur, & Dinesh K. Gauri. (2011). Structural Analysis of Dynamic Multiproduct Pricing and Advertising of a Capacity Constrained Firm. SSRN Electronic Journal. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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