Lisa C. Troy

1.3k total citations
10 papers, 982 citations indexed

About

Lisa C. Troy is a scholar working on Strategy and Management, Marketing and Sociology and Political Science. According to data from OpenAlex, Lisa C. Troy has authored 10 papers receiving a total of 982 indexed citations (citations by other indexed papers that have themselves been cited), including 6 papers in Strategy and Management, 4 papers in Marketing and 3 papers in Sociology and Political Science. Recurrent topics in Lisa C. Troy's work include Innovation and Knowledge Management (5 papers), Technology Adoption and User Behaviour (2 papers) and Corporate Finance and Governance (2 papers). Lisa C. Troy is often cited by papers focused on Innovation and Knowledge Management (5 papers), Technology Adoption and User Behaviour (2 papers) and Corporate Finance and Governance (2 papers). Lisa C. Troy collaborates with scholars based in United States, Latvia and Israel. Lisa C. Troy's co-authors include David M. Szymanski, Audhesh K. Paswan, Tanawat Hirunyawipada, Michael W. Kroff, Sundar G. Bharadwaj, P. Rajan Varadarajan, J.C. White, R. Nicholas Gerlich, Moshe Davidow and Richard T. Hise and has published in prestigious journals such as Journal of Marketing, Journal of the Academy of Marketing Science and The Journal of Marketing Theory and Practice.

In The Last Decade

Lisa C. Troy

10 papers receiving 874 citations

Peers

Lisa C. Troy

SM

MARKE

MSOR

MTI

OBHRM

Ludwig Bstieler United States

Yikuan Lee United States

Göksel Yalcinkaya United States

Sangphet Hanvanich United States

Ana Villar‐López Spain

Yongchuan Bao United States

Sabine Kuester Germany

Sungwook Min United States

Joseph M. Bonner United States

Rosa Nelly Trevinyo‐Rodríguez Mexico

Ludwig Bstieler United States

Lisa C. Troy

846 ×1.4

SM

228 ×0.8

MARKE

182 ×0.8

MSOR

280 ×1.6

MTI

189 ×1.2

OBHRM

Citations per year, relative to Lisa C. Troy Lisa C. Troy (= 1×) peers Ludwig Bstieler

Countries citing papers authored by Lisa C. Troy

Since Specialization

Citations

This map shows the geographic impact of Lisa C. Troy's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Lisa C. Troy with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Lisa C. Troy more than expected).

Fields of papers citing papers by Lisa C. Troy

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Lisa C. Troy. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Lisa C. Troy. The network helps show where Lisa C. Troy may publish in the future.

Co-authorship network of co-authors of Lisa C. Troy

This figure shows the co-authorship network connecting the top 25 collaborators of Lisa C. Troy. A scholar is included among the top collaborators of Lisa C. Troy based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Lisa C. Troy. Lisa C. Troy is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

10 of 10 papers shown

1.

Troy, Lisa C., Tanawat Hirunyawipada, & Audhesh K. Paswan. (2008). Cross-Functional Integration and New Product Performance: An Empirical Analysis and Findings. Journal of Marketing. 72. 5 indexed citations

2.

Troy, Lisa C., Tanawat Hirunyawipada, & Audhesh K. Paswan. (2008). Cross-Functional Integration and New Product Success: An Empirical Investigation of the Findings. Journal of Marketing. 72(6). 132–146. 281 indexed citations

3.

Szymanski, David M., Michael W. Kroff, & Lisa C. Troy. (2007). Innovativeness and new product success: insights from the cumulative evidence. Journal of the Academy of Marketing Science. 35(1). 35–52. 253 indexed citations

4.

Paswan, Audhesh K. & Lisa C. Troy. (2004). Non-Profit Organization and Membership Motivation: An Exploration in the Museum Industry. The Journal of Marketing Theory and Practice. 12(2). 1–15. 39 indexed citations

5.

Hise, Richard T., et al.. (2004). A Cross Cultural Analysis of the Geographical Knowledge of U.S., Irish, Israeli, Mexican, and South Korean Business School Students. Journal of Teaching in International Business. 15(3). 7–26. 3 indexed citations

6.

Troy, Lisa C., David M. Szymanski, & P. Rajan Varadarajan. (2001). Generating New Product Ideas: An Initial Investigation of the Role of Market Information and Organizational Characteristics. Journal of the Academy of Marketing Science. 29(1). 89–101. 132 indexed citations

7.

Hise, Richard T., Moshe Davidow, & Lisa C. Troy. (2000). Global Geographical Knowledge of Business Students. Journal of Teaching in International Business. 11(4). 1–22. 3 indexed citations

8.

White, J.C., Lisa C. Troy, & R. Nicholas Gerlich. (2000). The Role of Slotting Fees and Introductory Allowances in Retail Buyers' New-Product Acceptance Decisions. Journal of the Academy of Marketing Science. 28(2). 291–298. 32 indexed citations

9.

Szymanski, David M., Lisa C. Troy, & Sundar G. Bharadwaj. (1995). Order of Entry and Business Performance: An Empirical Synthesis and Reexamination. Journal of Marketing. 59(4). 17–33. 157 indexed citations

10.

Szymanski, David M., Lisa C. Troy, & Sundar G. Bharadwaj. (1995). Order of Entry and Business Performance: An Empirical Synthesis and Reexamination. Journal of Marketing. 59(4). 17–17. 77 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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