Mark B. Traylor

963 total citations
10 papers, 682 citations indexed

About

Mark B. Traylor is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Mark B. Traylor has authored 10 papers receiving a total of 682 indexed citations (citations by other indexed papers that have themselves been cited), including 8 papers in Marketing, 3 papers in Sociology and Political Science and 3 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Mark B. Traylor's work include Consumer Behavior in Brand Consumption and Identification (7 papers), Digital Marketing and Social Media (3 papers) and Customer Service Quality and Loyalty (3 papers). Mark B. Traylor is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Digital Marketing and Social Media (3 papers) and Customer Service Quality and Loyalty (3 papers). Mark B. Traylor collaborates with scholars based in United States and Latvia. Mark B. Traylor's co-authors include Andrew Gross, Rajshekhar G. Javalgi and W.B. Joseph and has published in prestigious journals such as Journal of Marketing Research, Journal of Advertising and Psychology and Marketing.

In The Last Decade

Mark B. Traylor

9 papers receiving 542 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Mark B. Traylor United States	6	539	324	218	106	81	10	682
Jon R. Austin United States	5	470 0.9×	283 0.9×	249 1.1×	77 0.7×	115 1.4×	11	682
Rama Yelkur United States	12	390 0.7×	272 0.8×	157 0.7×	54 0.5×	61 0.8×	24	580
Susan H.C. Tai Hong Kong	15	549 1.0×	218 0.7×	190 0.9×	77 0.7×	114 1.4×	21	726
Sharon Schembri Australia	10	453 0.8×	347 1.1×	274 1.3×	67 0.6×	64 0.8×	27	691
Susan Whelan Ireland	10	352 0.7×	288 0.9×	220 1.0×	50 0.5×	100 1.2×	21	591
James B. Faircloth United States	7	425 0.8×	304 0.9×	174 0.8×	44 0.4×	81 1.0×	12	553
Kenneth A. Hunt United States	10	418 0.8×	342 1.1×	249 1.1×	242 2.3×	86 1.1×	17	775
Joel Rubinson United States	10	525 1.0×	317 1.0×	309 1.4×	35 0.3×	74 0.9×	18	716
Sheri Bridges United States	7	595 1.1×	309 1.0×	247 1.1×	44 0.4×	95 1.2×	9	729
Jeffrey J. Stoltman United States	11	336 0.6×	204 0.6×	130 0.6×	34 0.3×	68 0.8×	26	525

Countries citing papers authored by Mark B. Traylor

Since Specialization

Citations

This map shows the geographic impact of Mark B. Traylor's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mark B. Traylor with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mark B. Traylor more than expected).

Fields of papers citing papers by Mark B. Traylor

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Mark B. Traylor. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mark B. Traylor. The network helps show where Mark B. Traylor may publish in the future.

Co-authorship network of co-authors of Mark B. Traylor

This figure shows the co-authorship network connecting the top 25 collaborators of Mark B. Traylor. A scholar is included among the top collaborators of Mark B. Traylor based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Mark B. Traylor. Mark B. Traylor is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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10 of 10 papers shown

1.

Javalgi, Rajshekhar G., et al.. (1994). Awareness of Sponsorship and Corporate Image: An Empirical Investigation. Journal of Advertising. 23(4). 47–58. 307 indexed citations

2.

Traylor, Mark B.. (1986). CANNIBALISM IN MULTIBRAND FIRMS. Journal of Consumer Marketing. 3(2). 69–75. 18 indexed citations

3.

Traylor, Mark B. & W.B. Joseph. (1985). Reply to Arora and Baer's comment on measuring consumer involvement in products. Psychology and Marketing. 2(2). 127–132.

4.

Traylor, Mark B.. (1984). EGO INVOLVEMENT AND BRAND COMMITMENT: NOT NECESSARILY THE SAME. Journal of Consumer Marketing. 1(2). 75–79. 40 indexed citations

5.

Traylor, Mark B. & W.B. Joseph. (1984). Measuring consumer involvement in products: Developing a general scale. Psychology and Marketing. 1(2). 65–77. 115 indexed citations

6.

Traylor, Mark B., et al.. (1983). The Impact of TV Advertising versus Word of Mouth on the Image of Lawyers: A Projective Experiment. Journal of Advertising. 12(4). 42–49. 22 indexed citations

7.

Traylor, Mark B.. (1981). Product Involvement and Brand Commitment. Journal of Advertising Research. 21(6). 51–56. 168 indexed citations

8.

Traylor, Mark B.. (1981). Comment on "An Experimental Investigation of Comparative Advertising: Impact of Message Appeal, Information Load, and Utility of Product Class". Journal of Marketing Research. 18(2). 254–254. 5 indexed citations

9.

Traylor, Mark B.. (1981). Comment on “An Experimental Investigation of Comparative Advertising: Impact of Message Appeal, Information Load, and Utility of Product Class”. Journal of Marketing Research. 18(2). 254–255. 5 indexed citations

10.

Traylor, Mark B.. (1979). The communications effectiveness of comparative advertising under conditions of product involvement and brand usage. Michigan State University Libraries. 2 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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