Margaret Meiling Luo

1.8k citations
30 papers · 1.4k indexed · 1 hit paper · h-index 14
Topics
Digital Marketing and Social Media (20 papers)Technology Adoption and User Behaviour (17 papers)Customer Service Quality and Loyalty (14 papers)
Partner nations
TaiwanUnited StatesChina

In The Last Decade

Margaret Meiling Luo

29 papers receiving 1.3k citations

Hit Papers

Factors affecting online group buying intention and satis...20122026201620212012100200300

Peers

Margaret Meiling Luo
Comparison fields: 5 of 79
  • Sociology and Political Science 960
  • Information Systems and Management 734
  • Marketing 459
  • Organizational Behavior and Human Resource Management 441
  • Communication 156
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Chao Wen United States
Ya Ping Chang China
José Alberto Castañeda García Spain
Hung‐Pin Shih Taiwan
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Sesia J. Zhao China
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Andrea Everard United States
Jyh‐Jeng Wu Taiwan
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Citations per field
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Citations per year

Countries citing papers authored by Margaret Meiling Luo

Since Specialization
Citations

This map shows the geographic impact of Margaret Meiling Luo's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Margaret Meiling Luo with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Margaret Meiling Luo more than expected).

Fields of papers citing papers by Margaret Meiling Luo

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Margaret Meiling Luo. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Margaret Meiling Luo. The network helps show where Margaret Meiling Luo may publish in the future.

Co-authorship network of co-authors of Margaret Meiling Luo

This figure shows the co-authorship network connecting the top 25 collaborators of Margaret Meiling Luo. A scholar is included among the top collaborators of Margaret Meiling Luo based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Margaret Meiling Luo. Margaret Meiling Luo is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
#WorkIndexed citations
1 1
2 2
3 2
4 2
5 4
6
E-Commerce and Social Media Use in Cambodia.
1
7 14
8 51
9
Post-Adoption Behavior of Digital Media: The Merge of U&G Theory and Affect Event Theory.
6
10 175
11 85
12
Factors affecting online group buying intention and satisfaction: A social exchange theory perspectivebreakdown →
360
13 4
14 104
15
Continuance Intention of Blog Users: The Impact of Perceived Enjoyment and User Involvement
14
16 148
17 152
18 17
19 15
20
E-Servicecustomer retention: The roles of negative affectivity and perceived switching costs
12

About Margaret Meiling Luo

Margaret Meiling Luo is a scholar working on Information Systems and Management, Organizational Behavior and Human Resource Management and Communication, having authored 30 papers that have together received 1.4k indexed citations. Recurring topics across this work include Digital Marketing and Social Media (20 papers), Technology Adoption and User Behaviour (17 papers) and Customer Service Quality and Loyalty (14 papers). The work is most often cited by research in Information Systems and Management (734 citations), Marketing (459 citations) and Organizational Behavior and Human Resource Management (441 citations). Margaret Meiling Luo has collaborated with scholars based in Taiwan, United States and China. Frequent co-authors include Wen‐Lung Shiau, Sophea Chea, Ja‐Shen Chen, William Remus, Hong-Nan Lin, Chechen Liao, Russell K.H. Ching, Pauline J. Sheldon, Tung Bui and Diane Nahl. Their work appears in journals such as Computers in Human Behavior, Computers & Education and Information & Management.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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