Margaret Bruce

3.2k total citations
70 papers, 2.2k citations indexed

About

Margaret Bruce is a scholar working on Strategy and Management, Management Information Systems and Marketing. According to data from OpenAlex, Margaret Bruce has authored 70 papers receiving a total of 2.2k indexed citations (citations by other indexed papers that have themselves been cited), including 27 papers in Strategy and Management, 9 papers in Management Information Systems and 9 papers in Marketing. Recurrent topics in Margaret Bruce's work include Innovation and Knowledge Management (21 papers), Business Strategy and Innovation (9 papers) and Product Development and Customization (7 papers). Margaret Bruce is often cited by papers focused on Innovation and Knowledge Management (21 papers), Business Strategy and Innovation (9 papers) and Product Development and Customization (7 papers). Margaret Bruce collaborates with scholars based in United Kingdom and United States. Margaret Bruce's co-authors include L Daly, Neil Towers, Fiona Leverick, Dale Littler, Rachel Cooper, Robin Roy, William H. Dutton, Malcolm Peltu, Vivien Walsh and Delia Vazquez and has published in prestigious journals such as Journal of Applied Psychology, Tourism Management and Journal of Product Innovation Management.

In The Last Decade

Margaret Bruce

65 papers receiving 1.8k citations

Peers

Margaret Bruce

MIS

MARKE

MTI

Claudio Dell’Era Italy

Pietro Micheli United Kingdom

Gerda Gemser Netherlands

Robert W. Veryzer United States

Keith Goffin United Kingdom

Sara Beckman United States

Rebecca Duray United States

Dorothy A. Leonard United States

Gloria Barczak United States

Sabeen Hussain Bhatti Pakistan

Claudio Dell’Era Italy

Margaret Bruce

1.1k ×1.1

246 ×0.4

MIS

564 ×1.1

MARKE

883 ×2.1

MTI

500 ×1.7

Citations per year, relative to Margaret Bruce Margaret Bruce (= 1×) peers Claudio Dell’Era

Countries citing papers authored by Margaret Bruce

Since Specialization

Citations

This map shows the geographic impact of Margaret Bruce's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Margaret Bruce with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Margaret Bruce more than expected).

Fields of papers citing papers by Margaret Bruce

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Margaret Bruce. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Margaret Bruce. The network helps show where Margaret Bruce may publish in the future.

Co-authorship network of co-authors of Margaret Bruce

This figure shows the co-authorship network connecting the top 25 collaborators of Margaret Bruce. A scholar is included among the top collaborators of Margaret Bruce based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Margaret Bruce. Margaret Bruce is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Conrad, Dennis A., et al.. (2010). Special Schools and the Search for Social Justice in Trinidad and Tobago: Perspectives From Two Marginalized Contexts. 314. 151608–151608. 1 indexed citations

Bruce, Margaret & L Daly. (2007). Design and marketing connections: creating added value. Journal of Marketing Management. 23(9-10). 929–953. 53 indexed citations

Bruce, Margaret, L Daly, & Kenneth B. Kahn. (2007). Delineating Design Factors that Influence the Global Product Launch Process^*. Journal of Product Innovation Management. 24(5). 456–470. 31 indexed citations

Bruce, Margaret, et al.. (2003). Machiavelli and Innovation: The Politics of Design?. Research Explorer (The University of Manchester). 2 indexed citations

Vazquez, Delia & Margaret Bruce. (2002). Design management – the unexplored retail marketing competence. International Journal of Retail & Distribution Management. 30(4). 202–210. 17 indexed citations

Bruce, Margaret, et al.. (1999). The Colour Conspiracy: A Summary of Colour Forecasting in the Textile and Clothing Industry and its Influence on Future Predictions for a UK Mail Order Company. The Design Journal. 1(4). 311–320. 1 indexed citations

Lea‐Greenwood, Gaynor, Ruth Murphy, & Margaret Bruce. (1999). Conference Reports. Journal of Fashion Marketing and Management. 3(4). 369–383. 2 indexed citations

Bruce, Margaret, et al.. (1999). Managing requirements capture within a global telecommunications company. R and D Management. 29(2). 107–120. 1 indexed citations

Bruce, Margaret & Wim G. Biemans. (1995). Product development : meeting the challenge of the design-marketing interface. Wiley eBooks. 52 indexed citations

10.

Bruce, Margaret, Fiona Leverick, Dale Littler, & Dominic Wilson. (1995). Success Factors for Collaborative Product Development: A Study of Suppliers of Information and Communication Technology. Journal of Product Innovation Management. 4(12). 350–351. 5 indexed citations

11.

Littler, Dale, Fiona Leverick, & Margaret Bruce. (1995). Factors Affecting the Process of Collaborative Product Development: A Study of UK Manufacturers of Information and Communications Technology Products. Journal of Product Innovation Management. 12(1). 16–32. 95 indexed citations

12.

Adam, Alison & Margaret Bruce. (1994). The expert systems debate: a gender perspective. 81–92. 5 indexed citations

13.

Bruce, Margaret, et al.. (1994). Managing external design professionals in the product development process. Technovation. 14(9). 622–623. 1 indexed citations

14.

Bruce, Margaret, et al.. (1993). It's all in a relationship: a comparative study of client-design consultant relationships. Design Studies. 14(4). 402–422. 38 indexed citations

15.

Walsh, Vivien, et al.. (1993). Perspectives on Design and Innovation. Creativity and Innovation Management. 2(2). 78–86. 3 indexed citations

16.

Bruce, Margaret. (1991). A view from the interior: feminism, women and design. Design Studies. 12(1). 63–64. 18 indexed citations

17.

Bruce, Margaret & Jenny M. Lewis. (1990). Women designers — is there a gender trap?. Design Studies. 11(2). 114–120. 13 indexed citations

18.

Bruce, Margaret, et al.. (1990). A review of information systems development methodology (ISDM) selection techniques. Omega. 18(5). 473–490. 6 indexed citations

19.

Bruce, Margaret. (1988). New product development strategies of suppliers of emerging technologies—a case study of expert systems. Journal of Marketing Management. 3(3). 313–327. 11 indexed citations

20.

Bruce, Margaret. (1983). Recent publications. Data Processing. 25(3). 41–41. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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