Robert W. Veryzer
Impact in
- Marketing top 0.5%
- Consumer Behavior in Brand Consumption and Identification
- Service and Product Innovation
-
- Product Development and Customization
Papers in
-
- Color perception and design 7
- Cognitive and psychological constructs research 3
- Marketing 10
- Consumer Behavior in Brand Consumption and Identification 6
- Co-authors
- J. Wesley Hutchinson (1 shared paper)Brigitte Borja de Mozota (1 shared paper)Julie H. Hertenstein (3 shared papers)Marjorie B. Platt (3 shared papers)Gina Colarelli O’Connor (4 shared papers)Mariëlle E. H. Creusen (2 shared papers)Jan Schoormans (2 shared papers)Mark Rice (1 shared paper)
- Journals
- Journal of Product Innovation Management (10 papers)IEEE Engineering Management Review (1 paper)European Journal of Marketing (1 paper)Journal of Advertising Research (1 paper)Journal of Consumer Marketing (1 paper)
- Partner nations
- United StatesNetherlandsHungary
In The Last Decade
Robert W. Veryzer
27 papers receiving 2.5k citations
Robert W. Veryzer's Hit Papers
Peers
Comparison fields: 5 of 106
- Marketing 1.2k
- Management of Technology and Innovation 554
- Strategy and Management 1.1k
- Business and International Management 113
- Computer Science Applications 193
Countries citing papers authored by Robert W. Veryzer
This map shows the geographic impact of Robert W. Veryzer's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Robert W. Veryzer with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Robert W. Veryzer more than expected).
Fields of papers citing papers by Robert W. Veryzer
This network shows the impact of papers produced by Robert W. Veryzer. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Robert W. Veryzer. The network helps show where Robert W. Veryzer may publish in the future.
Co-authors
The 12 scholars most cited alongside Robert W. Veryzer, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 27 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Discontinuous Innovation and the New Product Development Process Hit paper breakdown → | 1998 | 534 |
| 2 | 1998 | 481 | |
| 3 | 2005 | 272 | |
| 4 | 1998 | 253 | |
| 5 | 1998 | 239 | |
| 6 | 2004 | 215 | |
| 7 | 2004 | 133 | |
| 8 | 1998 | 123 | |
| 9 | Aesthetic Response and the Influence of Design Principles on Product Preferences | 1993 | 114 |
| 10 | 2001 | 108 | |
| 11 | 2010 | 105 | |
| 12 | The Place of Product Design and Aesthetics in Consumer Research | 1995 | 100 |
| 13 | 1999 | 72 | |
| 14 | 2003 | 63 | |
| 15 | 2005 | 28 | |
| 16 | 2013 | 17 | |
| 17 | 1998 | 14 | |
| 18 | 2000 | 12 | |
| 19 | 1996 | 9 | |
| 20 | 2002 | 9 |
About Robert W. Veryzer
Robert W. Veryzer is a scholar working on Social Psychology, Marketing, Mechanical Engineering, Strategy and Management and Experimental and Cognitive Psychology, having authored 27 papers that have together received 2.9k indexed citations. Recurring topics across this work include Design Education and Practice (8 papers), Color perception and design (7 papers), Consumer Behavior in Brand Consumption and Identification (6 papers), Cognitive and psychological constructs research (3 papers), Innovation and Knowledge Management (3 papers), Innovation Diffusion and Forecasting (3 papers), Product Development and Customization (3 papers) and Multisensory perception and integration (2 papers). The work is most often cited by research in Marketing (1.2k citations), Management of Technology and Innovation (554 citations), Strategy and Management (1.1k citations), Business and International Management (113 citations) and Computer Science Applications (193 citations). Robert W. Veryzer has collaborated with scholars based in United States, Netherlands and Hungary. Frequent co-authors include J. Wesley Hutchinson, Brigitte Borja de Mozota, Julie H. Hertenstein, Marjorie B. Platt, Gina Colarelli O’Connor, Mariëlle E. H. Creusen, Jan Schoormans, Mark Rice, Lois S. Peters and Paschalina Ziamou. Their work appears in journals such as Journal of Product Innovation Management, IEEE Engineering Management Review, European Journal of Marketing, Journal of Advertising Research and Journal of Consumer Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.