Mana Farshid
- Human-Computer Interaction top 5%
- Digital Communication and Language 2
- Marketing top 10%
- Consumer Behavior in Brand Consumption and Identification 3
- Sharing Economy and Platforms 1
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- Technology Adoption and User Behaviour 5
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- Customer Service Quality and Loyalty 2
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- Digital Marketing and Social Media 9
- Digital Games and Media 1
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- Big Data and Business Intelligence 2
Mana Farshid
16 papers receiving 326 citations
Peers
Comparison fields: 5 of 88
- Human-Computer Interaction 105
- Marketing 82
- Information Systems and Management 56
- Organizational Behavior and Human Resource Management 48
- Tourism, Leisure and Hospitality Management 6
Countries citing papers authored by Mana Farshid
This map shows the geographic impact of Mana Farshid's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mana Farshid with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mana Farshid more than expected).
Fields of papers citing papers by Mana Farshid
This network shows the impact of papers produced by Mana Farshid. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mana Farshid. The network helps show where Mana Farshid may publish in the future.
Co-authorship network
The 18 scholars most cited alongside Mana Farshid, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2025 | 1 | |
| 2 | 2019 | 2 | |
| 3 | 2018 | 3 | |
| 4 | 2018 | 205 | |
| 5 | 2017 | 6 | |
| 6 | 2017 | 3 | |
| 7 | 2017 | 20 | |
| 8 | Mobile marketing and its effects on the online impulsive purchasing tendency | 2015 | 2 |
| 9 | 2014 | 6 | |
| 10 | 2013 | 37 | |
| 11 | Electronic consumer communication, word of mouth and brand image: : insights from computer-aided content analysis | 2012 | 1 |
| 12 | 2012 | 5 | |
| 13 | 2011 | 24 | |
| 14 | 2011 | 19 | |
| 15 | 2009 | 5 | |
| 16 | Lemon-aid : brand as a signal for quality - a classroom game | 2009 | 1 |
About Mana Farshid
Mana Farshid is a scholar working on Information Systems and Management, Tourism, Leisure and Hospitality Management and Marketing, having authored 16 papers that have together received 340 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (9 papers), Technology Adoption and User Behaviour (5 papers), Consumer Behavior in Brand Consumption and Identification (3 papers), Big Data and Business Intelligence (2 papers), Customer Service Quality and Loyalty (2 papers), Digital Communication and Language (2 papers), Sharing Economy and Platforms (1 paper) and Digital Games and Media (1 paper). The work is most often cited by research in Human-Computer Interaction (105 citations), Marketing (82 citations) and Information Systems and Management (56 citations). Mana Farshid has collaborated with scholars based in Sweden, Canada and United Kingdom. Frequent co-authors include Jeannette Paschen, Jan Kietzmann, Theresa Eriksson, Leyland Pitt, S.M. Humphrey, Karen Robson, Deon Nel, Elsamari Botha, Kirk Plangger and Amir Dabirian. Their work appears in journals such as Journal of Business Research, Business Horizons and Online Information Review.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.