Mana Farshid

525 citations
16 papers · 340 indexed · h-index 7
Topics
Digital Marketing and Social Media (9 papers)Technology Adoption and User Behaviour (5 papers)Consumer Behavior in Brand Consumption and Identification (3 papers)

In The Last Decade

Mana Farshid

16 papers receiving 326 citations

Peers

Mana Farshid
Comparison fields: 5 of 88
  • Sociology and Political Science 117
  • Human-Computer Interaction 105
  • Marketing 82
  • Computer Vision and Pattern Recognition 80
  • Information Systems and Management 56
Replace Salvatore Campana with:
Salvatore Campana Italy
Theresa Eriksson Sweden
Younghwan Pan South Korea
Ari Alamäki Finland
Dimitra Chasanidou Norway
Na Yu China
Run H. Niu United States
Marc Riar Germany
Eleanor E. Cranmer United Kingdom
Mana Farshid relative to Salvatore Campana Italy Salvatore Campana's profile →
Citations per field
00.5×
Salvatore Campana · 1×
Citations per year

Countries citing papers authored by Mana Farshid

Since Specialization
Citations

This map shows the geographic impact of Mana Farshid's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mana Farshid with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mana Farshid more than expected).

Fields of papers citing papers by Mana Farshid

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Mana Farshid. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mana Farshid. The network helps show where Mana Farshid may publish in the future.

Co-authorship network of co-authors of Mana Farshid

This figure shows the co-authorship network connecting the top 25 collaborators of Mana Farshid. A scholar is included among the top collaborators of Mana Farshid based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Mana Farshid. Mana Farshid is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

16 of 16 papers shown
#WorkIndexed citations
1 1
2 2
3 3
4 205
5 6
6 3
7 20
8
Mobile marketing and its effects on the online impulsive purchasing tendency
2
9 6
10 37
11
Electronic consumer communication, word of mouth and brand image: : insights from computer-aided content analysis
1
12 5
13 24
14 19
15 5
16
Lemon-aid : brand as a signal for quality - a classroom game
1

About Mana Farshid

Mana Farshid is a scholar working on Information Systems and Management, Tourism, Leisure and Hospitality Management and Marketing, having authored 16 papers that have together received 340 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (9 papers), Technology Adoption and User Behaviour (5 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers). The work is most often cited by research in Human-Computer Interaction (105 citations), Marketing (82 citations) and Information Systems and Management (56 citations). Mana Farshid has collaborated with scholars based in Sweden, Canada and United Kingdom. Frequent co-authors include Jeannette Paschen, Jan Kietzmann, Theresa Eriksson, Leyland Pitt, S.M. Humphrey, Karen Robson, Deon Nel, Elsamari Botha, Kirk Plangger and Amir Dabirian. Their work appears in journals such as Journal of Business Research, Business Horizons and Online Information Review.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Rankless by CCL
2026