Surinder Tikoo

2.5k total citations · 1 hit paper
27 papers, 1.6k citations indexed

About

Surinder Tikoo is a scholar working on Strategy and Management, Organizational Behavior and Human Resource Management and Marketing. According to data from OpenAlex, Surinder Tikoo has authored 27 papers receiving a total of 1.6k indexed citations (citations by other indexed papers that have themselves been cited), including 9 papers in Strategy and Management, 7 papers in Organizational Behavior and Human Resource Management and 6 papers in Marketing. Recurrent topics in Surinder Tikoo's work include Franchising Strategies and Performance (7 papers), Corporate Finance and Governance (5 papers) and Customer Service Quality and Loyalty (5 papers). Surinder Tikoo is often cited by papers focused on Franchising Strategies and Performance (7 papers), Corporate Finance and Governance (5 papers) and Customer Service Quality and Loyalty (5 papers). Surinder Tikoo collaborates with scholars based in United States, South Korea and United Kingdom. Surinder Tikoo's co-authors include Kristin Backhaus, Junyean Moon, Doren Chadee, Charles Tang, Suresh K. Nair, S. Narasimhan, Shuguang Liu, Dongchul Han, Mark Davies and Michael D. Guiry and has published in prestigious journals such as Strategic Management Journal, Journal of Business Research and Journal of the Operational Research Society.

In The Last Decade

Surinder Tikoo

25 papers receiving 1.4k citations

Hit Papers

Conceptualizing and researching employer branding 2004 2026 2011 2018 2004 250 500 750

Peers

Surinder Tikoo
Kristin Backhaus United States
Andrea Kim South Korea
Youngsang Kim South Korea
Fredric Kropp United States
Charles Cui United Kingdom
Kristin Backhaus United States
Surinder Tikoo
Citations per year, relative to Surinder Tikoo Surinder Tikoo (= 1×) peers Kristin Backhaus

Countries citing papers authored by Surinder Tikoo

Since Specialization
Citations

This map shows the geographic impact of Surinder Tikoo's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Surinder Tikoo with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Surinder Tikoo more than expected).

Fields of papers citing papers by Surinder Tikoo

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Surinder Tikoo. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Surinder Tikoo. The network helps show where Surinder Tikoo may publish in the future.

Co-authorship network of co-authors of Surinder Tikoo

This figure shows the co-authorship network connecting the top 25 collaborators of Surinder Tikoo. A scholar is included among the top collaborators of Surinder Tikoo based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Surinder Tikoo. Surinder Tikoo is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Tikoo, Surinder, et al.. (2020). Family business identity, consumer product evaluations and firm size. Journal of Product & Brand Management. 30(7). 937–948. 12 indexed citations
2.
Davies, Mark, et al.. (2016). Motives underlying the choice of business majors: A multi-country comparison. The International Journal of Management Education. 14(1). 50–61. 13 indexed citations
3.
Moon, Junyean & Surinder Tikoo. (2013). Suppliers' capability factors affecting manufacturer commitment, opportunism, and supplier performance. Journal of Global Scholars of Marketing Science. 23(3). 231–244. 8 indexed citations
4.
Tikoo, Surinder, et al.. (2011). The changed legality of resale price maintenance and pricing implications. Business Horizons. 54(5). 415–423. 2 indexed citations
5.
Tikoo, Surinder, et al.. (2010). Financial Markets and Marketing. Journal of Advertising Research. 50(1). 50–56. 11 indexed citations
6.
Guiry, Michael D., et al.. (2008). Intergenerational Culture-Specific Consumption Differences Between Asian Indian Immigrants in the U.S. and Indians Residing in an Indian Metropolis. Journal of International Consumer Marketing. 20(3-4). 69–80. 18 indexed citations
7.
Lee, John, Charles Tang, & Surinder Tikoo. (2006). The Degree of Internationalization and the Stock Market Valuation of Earnings. 19. 201–219. 4 indexed citations
8.
Tikoo, Surinder. (2005). Franchisor use of influence and conflict in a business format franchise system. International Journal of Retail & Distribution Management. 33(5). 329–342. 43 indexed citations
9.
Tikoo, Surinder. (2004). Franchisee Interest in the Results of an Academic Study of Franchisor-Franchisee Relations. International journal of entrepreneurship. 8(1). 93.
10.
Moon, Junyean, et al.. (2004). Perceptions of justice and employee willingness to engage in customer‐oriented behavior. Journal of Services Marketing. 18(4). 267–275. 29 indexed citations
11.
Moon, Junyean & Surinder Tikoo. (2003). Determinants of Supplier Willingness to Invest in Supporting a Manufacturer's Line. Journal of Marketing Channels. 11(1). 53–64. 3 indexed citations
12.
Tikoo, Surinder. (2002). Franchiser influence strategy use and franchisee experience and dependence. Journal of Retailing. 78(3). 183–192. 42 indexed citations
13.
Moon, Junyean & Surinder Tikoo. (2002). Buying decision approaches of organizational buyers and users. Journal of Business Research. 55(4). 293–299. 30 indexed citations
14.
Tikoo, Surinder & Suresh K. Nair. (1999). Variable Royalty Rates for Improving Franchise Channel Coordination*. Decision Sciences. 30(2). 469–479. 8 indexed citations
15.
Tikoo, Surinder. (1997). Claves para la concesión de franquicias. 25–29. 1 indexed citations
16.
Moon, Junyean & Surinder Tikoo. (1997). Consumer Use of Available Information for Making Inferences about Missing Information. Journal of Business Research. 39(2). 135–146. 10 indexed citations
17.
Tikoo, Surinder. (1996). Assessing the franchise option. Business Horizons. 39(3). 78–82. 9 indexed citations
18.
Tikoo, Surinder, et al.. (1995). Effect of Cobranding on Consumer Product Evaluations. ACR North American Advances. 44 indexed citations
19.
Narasimhan, S. & Surinder Tikoo. (1992). Effect of Locus of Control on Information Search Behavior. ACR North American Advances. 26 indexed citations
20.
Tikoo, Surinder. (1987). BREEDING TOMATOES FOR PROCESSING IN INDIA; PRESENT STATUS AND FUTURE PROSPECTS. Acta Horticulturae. 73–82. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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