Mary Lou Roberts

902 total citations
23 papers, 618 citations indexed

About

Mary Lou Roberts is a scholar working on Marketing, Sociology and Political Science and Management of Technology and Innovation. According to data from OpenAlex, Mary Lou Roberts has authored 23 papers receiving a total of 618 indexed citations (citations by other indexed papers that have themselves been cited), including 10 papers in Marketing, 6 papers in Sociology and Political Science and 6 papers in Management of Technology and Innovation. Recurrent topics in Mary Lou Roberts's work include Marketing and Advertising Strategies (6 papers), Management and Marketing Education (5 papers) and Customer Service Quality and Loyalty (4 papers). Mary Lou Roberts is often cited by papers focused on Marketing and Advertising Strategies (6 papers), Management and Marketing Education (5 papers) and Customer Service Quality and Loyalty (4 papers). Mary Lou Roberts collaborates with scholars based in United States. Mary Lou Roberts's co-authors include Lawrence H. Wortzel, Paul D. Berger, Kevin J. Clancy, James R. Taylor and John Martin and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Marketing.

In The Last Decade

Mary Lou Roberts

22 papers receiving 539 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Mary Lou Roberts United States	12	314	197	196	159	82	23	618
Georg Fassott Germany	7	199 0.6×	182 0.9×	251 1.3×	180 1.1×	119 1.5×	11	584
Rhonda W. Mack United States	11	397 1.3×	212 1.1×	353 1.8×	157 1.0×	58 0.7×	19	768
Robert F. Krampf United States	11	293 0.9×	264 1.3×	246 1.3×	198 1.2×	83 1.0×	17	593
U. N. Umesh United States	13	215 0.7×	127 0.6×	157 0.8×	54 0.3×	92 1.1×	50	697
Venkatapparao Mummalaneni United States	12	315 1.0×	241 1.2×	244 1.2×	192 1.2×	115 1.4×	20	660
Loren V. Geistfeld United States	13	369 1.2×	150 0.8×	199 1.0×	157 1.0×	44 0.5×	29	623
Sarah Maxwell United States	14	504 1.6×	171 0.9×	183 0.9×	52 0.3×	77 0.9×	24	738
Hyunjoon Kim South Korea	17	290 0.9×	127 0.6×	264 1.3×	113 0.7×	188 2.3×	24	1.0k
Darlene Brannigan Smith United States	7	360 1.1×	92 0.5×	229 1.2×	62 0.4×	116 1.4×	12	606
Wells United States	3	291 0.9×	169 0.9×	386 2.0×	253 1.6×	63 0.8×	5	603

Countries citing papers authored by Mary Lou Roberts

Since Specialization

Citations

This map shows the geographic impact of Mary Lou Roberts's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mary Lou Roberts with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mary Lou Roberts more than expected).

Fields of papers citing papers by Mary Lou Roberts

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Mary Lou Roberts. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mary Lou Roberts. The network helps show where Mary Lou Roberts may publish in the future.

Co-authorship network of co-authors of Mary Lou Roberts

This figure shows the co-authorship network connecting the top 25 collaborators of Mary Lou Roberts. A scholar is included among the top collaborators of Mary Lou Roberts based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Mary Lou Roberts. Mary Lou Roberts is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Roberts, Mary Lou. (2007). Internet Marketing: Integrating Online and Offline Strategies. Andalas University Repository (Andalas University). 60 indexed citations

Roberts, Mary Lou, et al.. (1997). Technology vs. consumer behavior: The battle for the financial services customer. Journal of Direct Marketing. 11(1). 44–54. 11 indexed citations

Roberts, Mary Lou, et al.. (1997). Technology vs. consumer behavior: The battle for the financial services customer. Journal of Direct Marketing. 11(1). 44–54. 71 indexed citations

Roberts, Mary Lou. (1997). Expanding the role of the direct marketing database. Journal of Direct Marketing. 11(4). 26–35. 16 indexed citations

Roberts, Mary Lou, et al.. (1990). Integrating Marketing Research into the Direct-Marketing Testing Process: The Market Research Test. Journal of Advertising Research. 30(5). 50–60. 1 indexed citations

Roberts, Mary Lou, et al.. (1989). Integrated Direct Marketing. Journal of Marketing. 53(4). 116–116. 2 indexed citations

Roberts, Mary Lou & Paul D. Berger. (1989). Direct Marketing Management. Medical Entomology and Zoology. 115 indexed citations

Roberts, Mary Lou & Lawrence H. Wortzel. (1984). Marketing to the changing household : management and research perspectives. 11 indexed citations

Roberts, Mary Lou. (1984). Gender Differences and Household Decision-Making: Needed Conceptual and Methodological Developments. ACR North American Advances. 10 indexed citations

10.

Clancy, Kevin J. & Mary Lou Roberts. (1984). TOWARD AN OPTIMAL MARKET TARGET: A STRATEGY FOR MARKET SEGMENTATION. Journal of Consumer Marketing. 1(1). 64–73. 13 indexed citations

11.

Martin, John & Mary Lou Roberts. (1983). Effect of Sex of Owner and Personal Circumstances on Attitudes Toward a Service Establishment. ACR North American Advances. 5 indexed citations

12.

Roberts, Mary Lou & Lawrence H. Wortzel. (1982). Role Transferal in the Household: a Conceptual Model and Partial Test. ACR North American Advances. 1 indexed citations

13.

Roberts, Mary Lou. (1981). Women's Changing Roles -- a Consumer Behavior Perspective. ACR North American Advances. 5 indexed citations

14.

Roberts, Mary Lou, et al.. (1981). Mothers' Attitudes and Perceptions of Children's Influence and Their Effect on Family Consumption. ACR North American Advances. 25 indexed citations

15.

Roberts, Mary Lou & Lawrence H. Wortzel. (1980). Husbands Who Prepare Dinner: a Test of Competing Theories of Marital Role Allocations. ACR North American Advances. 2 indexed citations

16.

Roberts, Mary Lou, et al.. (1979). How Should Women Be Portrayed in Advertisements?-- a Call For Research. ACR North American Advances. 4 indexed citations

17.

Roberts, Mary Lou & Lawrence H. Wortzel. (1979). New Life-Style Determinants of Women's Food Shopping Behavior. Journal of Marketing. 43(3). 28–39. 140 indexed citations

18.

Roberts, Mary Lou & Lawrence H. Wortzel. (1979). New Life-Style Determinants of Women's Food Shopping Behavior. Journal of Marketing. 43(3). 28–28. 64 indexed citations

19.

Roberts, Mary Lou & James R. Taylor. (1975). Analyzing Proximity Judgments in an Experimental Design. Journal of Marketing Research. 12(1). 68–72. 10 indexed citations

20.

Roberts, Mary Lou, et al.. (1975). Analyzing Proximity Judgments in an Experimental Design. Journal of Marketing Research. 12(1). 68–68. 4 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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