Kwanho Suk
- Marketing top 5%
- Sociology and Political Science top 10%
- Organizational Behavior and Human Resource Management top 5%
- Information Systems and Management top 5%
- Social Psychology
- Co-authors
- Waymond RodgersSolomon NegashDonald R. LichtensteinMichelle P. LeeEun Young ParkGangseog RyuJong‐Chul ParkGaeun Kim
- Topics
- Decision-Making and Behavioral Economics (9 papers)Consumer Market Behavior and Pricing (8 papers)Consumer Behavior in Brand Consumption and Identification (7 papers)
- Partner nations
- South KoreaIndonesiaUnited States
In The Last Decade
Kwanho Suk
26 papers receiving 353 citations
Peers
Comparison fields: 5 of 59
- Marketing 202
- Sociology and Political Science 169
- Organizational Behavior and Human Resource Management 136
- Information Systems and Management 135
- Social Psychology 39
Countries citing papers authored by Kwanho Suk
This map shows the geographic impact of Kwanho Suk's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Kwanho Suk with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Kwanho Suk more than expected).
Fields of papers citing papers by Kwanho Suk
This network shows the impact of papers produced by Kwanho Suk. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Kwanho Suk. The network helps show where Kwanho Suk may publish in the future.
Co-authorship network of co-authors of Kwanho Suk
This figure shows the co-authorship network connecting the top 25 collaborators of Kwanho Suk. A scholar is included among the top collaborators of Kwanho Suk based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Kwanho Suk. Kwanho Suk is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 0 | |
| 2 | 1 | |
| 3 | 1 | |
| 4 | 4 | |
| 5 | 2 | |
| 6 | 0 | |
| 7 | 2 | |
| 8 | 1 | |
| 9 | 1 | |
| 10 | 21 | |
| 11 | The Influence of Household Properties on Simultaneous Variety Seeking | 2 |
| 12 | 2 | |
| 13 | EDLP or HiLo? The Influence of Consumer Psychological Variables on Store Choice | 2 |
| 14 | 38 | |
| 15 | Predicted versus Experienced Satisfaction When Consumers Seek Variety | 1 |
| 16 | 25 | |
| 17 | 12 | |
| 18 | To Seek Variety Or Conformity?: the Role of Culture in Individual’S Choice in a Group Setting | 1 |
| 19 | The Moderating Role of Product Familiarity on the Relationship between Attribute Similarity and Choice | 2 |
| 20 | 2 |
About Kwanho Suk
Kwanho Suk is a scholar working on General Decision Sciences, Marketing and Applied Psychology, having authored 31 papers that have together received 384 indexed citations. Recurring topics across this work include Decision-Making and Behavioral Economics (9 papers), Consumer Market Behavior and Pricing (8 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers). The work is most often cited by research in Marketing (202 citations), Information Systems and Management (135 citations) and General Decision Sciences (28 citations). Kwanho Suk has collaborated with scholars based in South Korea, Indonesia and United States. Frequent co-authors include Waymond Rodgers, Solomon Negash, Donald R. Lichtenstein, Michelle P. Lee, Eun Young Park, Gangseog Ryu, Jong‐Chul Park, Gaeun Kim and So‐Hyun Joo. Their work appears in journals such as Journal of Marketing Research, Journal of Consumer Research and Psychological Science.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.