Pierre McDonagh

4.9k total citations · 1 hit paper
65 papers, 3.5k citations indexed

About

Pierre McDonagh is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Pierre McDonagh has authored 65 papers receiving a total of 3.5k indexed citations (citations by other indexed papers that have themselves been cited), including 34 papers in Marketing, 13 papers in Sociology and Political Science and 10 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Pierre McDonagh's work include Consumer Behavior in Brand Consumption and Identification (22 papers), Environmental Sustainability in Business (16 papers) and Organic Food and Agriculture (7 papers). Pierre McDonagh is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (22 papers), Environmental Sustainability in Business (16 papers) and Organic Food and Agriculture (7 papers). Pierre McDonagh collaborates with scholars based in United Kingdom, Ireland and United States. Pierre McDonagh's co-authors include Andrea Prothero, Clifford J. Shultz, Renée Shaw Hughner, Julie V. Stanton, William E. Kilbourne, Susan Dobscha, Iain Davies, Sarah Glozer, Stephen Brown and Alan Bradshaw and has published in prestigious journals such as Journal of Marketing, Journal of Consumer Research and Journal of Business Research.

In The Last Decade

Pierre McDonagh

64 papers receiving 3.2k citations

Hit Papers

Who are organic food consumers? A compilation and review ... 2007 2026 2013 2019 2007 400 800 1.2k
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

  1. Who are organic food consumers? A compilation and review of why people purchase organic food
    2007 1.3k citations Renée Shaw Hughner, Pierre McDonagh et al. Journal of Consumer Behaviour profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Pierre McDonagh United Kingdom 22 2.2k 1.1k 613 571 568 65 3.5k
Andrea Prothero Ireland 25 3.1k 1.4× 1.2k 1.1× 1.0k 1.7× 639 1.1× 887 1.6× 67 4.7k
Clifford J. Shultz United States 28 2.3k 1.0× 952 0.9× 305 0.5× 497 0.9× 1.0k 1.8× 112 4.1k
Louise M. Hassan United Kingdom 27 1.7k 0.8× 469 0.4× 413 0.7× 309 0.5× 760 1.3× 60 3.1k
Mercedes Sánchez Spain 33 998 0.4× 801 0.7× 546 0.9× 745 1.3× 435 0.8× 138 3.6k
Athanasios Krystallis Denmark 36 1.9k 0.8× 1.9k 1.7× 427 0.7× 1.6k 2.7× 491 0.9× 83 4.5k
Márcia Dutra de Barcellos Brazil 29 1.3k 0.6× 679 0.6× 341 0.6× 1.1k 1.9× 263 0.5× 111 3.2k
Iris Vermeir Belgium 28 3.0k 1.3× 1.1k 1.0× 1.3k 2.1× 1.3k 2.2× 1.4k 2.5× 96 5.7k
Machiel J. Reinders Netherlands 25 1.1k 0.5× 637 0.6× 367 0.6× 864 1.5× 479 0.8× 67 3.1k
Morven G. McEachern United Kingdom 23 1.1k 0.5× 641 0.6× 259 0.4× 445 0.8× 271 0.5× 54 2.1k
Jos Bartels Netherlands 24 1.5k 0.7× 354 0.3× 878 1.4× 286 0.5× 1.2k 2.1× 49 3.9k

Countries citing papers authored by Pierre McDonagh

Since Specialization
Citations

This map shows the geographic impact of Pierre McDonagh's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Pierre McDonagh with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Pierre McDonagh more than expected).

Fields of papers citing papers by Pierre McDonagh

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Pierre McDonagh. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Pierre McDonagh. The network helps show where Pierre McDonagh may publish in the future.

Co-authorship network of co-authors of Pierre McDonagh

This figure shows the co-authorship network connecting the top 25 collaborators of Pierre McDonagh. A scholar is included among the top collaborators of Pierre McDonagh based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Pierre McDonagh. Pierre McDonagh is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Crane, Andrew, et al.. (2023). Stakeholder Existential Authenticity and Corporate Social Responsibility. Journal of Management Studies. 62(1). 1–28. 4 indexed citations
2.
Murphy, Stephen T., et al.. (2022). Mundane emotions: Losing yourself in boredom, time and technology. Marketing Theory. 23(2). 275–293. 8 indexed citations
3.
Prothero, Andrea & Pierre McDonagh. (2021). Is sustainable marketing based on virtue ethics the answer to addressing socio-ecological challenges facing humankind?. AMS Review. 11(1-2). 134–139. 2 indexed citations
4.
Prothero, Andrea & Pierre McDonagh. (2020). Ambiguity of Purpose and the Politics of Failure: Sustainability as Macromarketing’s Compelling Political Calling. Journal of Macromarketing. 41(1). 166–171. 21 indexed citations
5.
Davies, Iain, et al.. (2020). Sustainable fashion: current and future research directions. European Journal of Marketing. 54(11). 2873–2909. 176 indexed citations
6.
Hill, Tim & Pierre McDonagh. (2020). The Dark Side of Marketing Communications: Critical Marketing Perspectives. 3 indexed citations
7.
McDonagh, Pierre. (2016). Football – marketplace icon?. Consumption Markets & Culture. 20(1). 7–11. 11 indexed citations
8.
Prothero, Andrea & Pierre McDonagh. (2014). Introduction to the Special Issue. Journal of Macromarketing. 35(1). 7–10. 18 indexed citations
9.
McDonagh, Pierre & Andrea Prothero. (2014). Sustainability marketing research: past, present and future. Journal of Marketing Management. 30(11-12). 1186–1219. 264 indexed citations
10.
Kozinets, Robert V., Frank‐Martin Belz, & Pierre McDonagh. (2012). Social Media for Social Change: A Transformative Consumer Research Perspective. 233–252. 11 indexed citations
11.
McDonagh, Pierre & Pat Brereton. (2010). Screening Not Greening: An Ecological Reading of the Greatest Business Movies. Journal of Macromarketing. 30(2). 133–146. 13 indexed citations
12.
Hughner, Renée Shaw, Pierre McDonagh, Andrea Prothero, Clifford J. Shultz, & Julie V. Stanton. (2007). Who are organic food consumers? A compilation and review of why people purchase organic food. Journal of Consumer Behaviour. 6(2-3). 94–110. 1257 indexed citations breakdown →
13.
McDonagh, Pierre & Andrea Prothero. (2005). Food, markets & culture: The representation of food in everyday life. Consumption Markets & Culture. 8(1). 1–5. 17 indexed citations
14.
Aarset, Bernt, José Enrique Bigné Alcañiz, M.C.M. Beveridge, et al.. (2004). The European consumers’ understanding and perceptions of the “organic” food regime. British Food Journal. 106(2). 93–105. 147 indexed citations
15.
Bradshaw, Alan, et al.. (2003). On the Methods of Researching Music in Everyday Life: Assessing the Musician As Producer of Commercialised Music. ACR European Advances. 1 indexed citations
16.
McDonagh, Pierre. (2002). Communicative campaigns to effect anti‐slavery and fair trade. European Journal of Marketing. 36(5/6). 642–666. 63 indexed citations
17.
McDonagh, Pierre & Clifford J. Shultz. (2002). On society, market logic and marketing. European Journal of Marketing. 36(5/6). 2 indexed citations
18.
McDonagh, Pierre. (2000). Euroclicking and the Irish SME: Prepared for E-commerce and the Single Currency. Arrow - TU Dublin (Technological University Dublin). 24 indexed citations
19.
McDonagh, Pierre. (1998). Towards a theory of Sustainable Communication in Risk Society: Relating issues of sustainability to marketing communications. Journal of Marketing Management. 14(6). 591–622. 53 indexed citations
20.
McDonagh, Pierre, Luiz Moutinho, M. R. Evans, & A. J. Titterington. (1992). Does Environmentalism Matter to Hoteliers?. Journal of Euromarketing. 1(3). 51–73. 3 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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