Alexandra Brunner‐Sperdin
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification 5
- Consumer Retail Behavior Studies 2
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- Customer Service Quality and Loyalty 5
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- Digital Marketing and Social Media 4
- Diverse Aspects of Tourism Research 2
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- Recreation, Leisure, Wilderness Management 2
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- Aesthetic Perception and Analysis 1
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- Business Strategy and Innovation 1
- Co-authors
- Bernd F. ReitsamerNicola Stokburger-SauerMike PetersAndreas PlankAndreas StröblBenedikt SchnurrUrsula Scholl‐GrissemannKlaus Weiermair
- Cited by
- MarketingOrganizational Behavior and Human Resource ManagementTourism, Leisure and Hospitality Management
In The Last Decade
Alexandra Brunner‐Sperdin
12 papers receiving 736 citations
Peers
Comparison fields: 5 of 72
- Marketing 338
- Organizational Behavior and Human Resource Management 272
- Tourism, Leisure and Hospitality Management 24
- Sociology and Political Science 497
- Business and International Management 21
Countries citing papers authored by Alexandra Brunner‐Sperdin
This map shows the geographic impact of Alexandra Brunner‐Sperdin's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Alexandra Brunner‐Sperdin with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Alexandra Brunner‐Sperdin more than expected).
Fields of papers citing papers by Alexandra Brunner‐Sperdin
This network shows the impact of papers produced by Alexandra Brunner‐Sperdin. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Alexandra Brunner‐Sperdin. The network helps show where Alexandra Brunner‐Sperdin may publish in the future.
Co-authorship network
The 9 scholars most cited alongside Alexandra Brunner‐Sperdin, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2021 | 54 | |
| 2 | 2017 | 1 | |
| 3 | 2016 | 164 | |
| 4 | 2016 | 65 | |
| 5 | 2015 | 80 | |
| 6 | The Influence of Color, Shape, and Font Formatting on Consumers’ Perception of Online Drugstores | 2014 | 1 |
| 7 | 2014 | 30 | |
| 8 | 2012 | 196 | |
| 9 | 2011 | 120 | |
| 10 | 2009 | 64 | |
| 11 | Erlebnisinszenierung im Tourismus : erfolgreich mit emotionalen Produkten und Dienstleistungen | 2006 | 4 |
| 12 | 2005 | 12 |
About Alexandra Brunner‐Sperdin
Alexandra Brunner‐Sperdin is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Computer Graphics and Computer-Aided Design, having authored 12 papers that have together received 791 indexed citations. Recurring topics across this work include Customer Service Quality and Loyalty (5 papers), Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Marketing and Social Media (4 papers), Diverse Aspects of Tourism Research (2 papers), Recreation, Leisure, Wilderness Management (2 papers), Consumer Retail Behavior Studies (2 papers), Aesthetic Perception and Analysis (1 paper) and Business Strategy and Innovation (1 paper). The work is most often cited by research in Marketing (338 citations), Organizational Behavior and Human Resource Management (272 citations) and Tourism, Leisure and Hospitality Management (24 citations). Alexandra Brunner‐Sperdin has collaborated with scholars based in Austria and Hong Kong. Frequent co-authors include Bernd F. Reitsamer, Nicola Stokburger-Sauer, Mike Peters, Andreas Plank, Andreas Ströbl, Benedikt Schnurr, Ursula Scholl‐Grissemann, Klaus Weiermair and Wolfgang Reitberger. Their work appears in journals such as Journal of Business Research, International Journal of Hospitality Management and International Journal of Tourism Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.