Yoo‐Kyoung Seock

2.4k citations
38 papers · 1.7k indexed · 1 hit paper · h-index 19

Impact in

  • Marketing top 0.5%
    • Consumer Behavior in Brand Consumption and Identification
    • Consumer Retail Behavior Studies
    • Environmental Sustainability in Business
    • Technology Adoption and User Behaviour

Papers in

    • Consumer Behavior in Brand Consumption and Identification 26
    • Consumer Retail Behavior Studies 16
    • Environmental Sustainability in Business 4
    • Fashion and Cultural Textiles 7

Yoo‐Kyoung Seock

36 papers receiving 1.5k citations

Hit Papers

The roles of values and social norm on personal norms and pro-environmentally friendly apparel product purchasing behavior: The mediating role of personal norms 2019 · 269 citations
269201920262021202350100150200250

Peers

Yoo‐Kyoung Seock
Comparison fields: 5 of 109
  • Marketing 1.2k
  • Information Systems and Management 352
  • Organizational Behavior and Human Resource Management 416
  • Museology 85
  • Management, Monitoring, Policy and Law 218
Replace Ruoh‐Nan Yan with:
Ruoh‐Nan Yan United States
Ronald A. Clark United States
Jiyun Kang United States
Yingjiao Xu United States
Sita Mishra India
Hyun Jung Park South Korea
Dana‐Nicoleta Lascu United States
Tamara F. Mangleburg United States
Min‐Young Lee United States
Terry Newholm United Kingdom
Yoo‐Kyoung Seock relative to Ruoh‐Nan Yan United States Ruoh‐Nan Yan's profile →
Citations per field
00.5×1.6×
Ruoh‐Nan Yan · 1×
Citations per year

Countries citing papers authored by Yoo‐Kyoung Seock

Since Specialization
Citations

This map shows the geographic impact of Yoo‐Kyoung Seock's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yoo‐Kyoung Seock with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yoo‐Kyoung Seock more than expected).

Fields of papers citing papers by Yoo‐Kyoung Seock

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Yoo‐Kyoung Seock. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Yoo‐Kyoung Seock. The network helps show where Yoo‐Kyoung Seock may publish in the future.

Co-authors

The 17 scholars most cited alongside Yoo‐Kyoung Seock, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.

Border = papers with Yoo‐Kyoung Seock Line = papers co-authored together Yoo‐Kyoung Seock links everyone, so they are left out of the graph.

All Works

20 of 20 papers shown
#Work
1 202413
2 20231
3 202324
4 20221
5 20225
6 20212
7 201917
8
Purchase Intention toward Luxury Brands among Young Adult Consumers from Social Comparison Perspective
20198
9 2019191
10
Understanding the Importance of Visual Merchandising on Store Image and Shopper Behaviours in Home Furnishings Retail Setting
20138
11 201310
12 201140
13 201017
14 20106
15 200955
16
College Students' Perceived Attributes of Internet Websites and Online Shopping.
200810
17 200852
18 200722
19 200762
20 2007186

About Yoo‐Kyoung Seock

Yoo‐Kyoung Seock is a scholar working on Marketing, Museology, Organizational Behavior and Human Resource Management, Information Systems and Management and Business and International Management, having authored 38 papers that have together received 1.7k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (26 papers), Consumer Retail Behavior Studies (16 papers), Digital Marketing and Social Media (13 papers), Customer Service Quality and Loyalty (8 papers), Fashion and Cultural Textiles (7 papers), Technology Adoption and User Behaviour (5 papers), Environmental Sustainability in Business (4 papers) and Media, Gender, and Advertising (3 papers). The work is most often cited by research in Marketing (1.2k citations), Information Systems and Management (352 citations), Organizational Behavior and Human Resource Management (416 citations), Museology (85 citations) and Management, Monitoring, Policy and Law (218 citations). Yoo‐Kyoung Seock has collaborated with scholars based in United States and South Korea. Frequent co-authors include Soo Hyun Kim, Na Young Jung, Jessie Chen‐Yu, Soyoung Kim, Marjorie J. T. Norton, Yan Lu, Lin Chen, Shu‐Chuan Chu, Yuri Lee and Soyoung Kim. Their work appears in journals such as International Journal of Fashion Design Technology and Education, Journal of Fashion Marketing and Management, Journal of Retailing and Consumer Services, International Journal of Consumer Studies and Family and Consumer Sciences Research Journal.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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