Iris Mohr

912 total citations
23 papers, 578 citations indexed

About

Iris Mohr is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Iris Mohr has authored 23 papers receiving a total of 578 indexed citations (citations by other indexed papers that have themselves been cited), including 12 papers in Marketing, 11 papers in Sociology and Political Science and 6 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Iris Mohr's work include Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (10 papers) and Job Satisfaction and Organizational Behavior (5 papers). Iris Mohr is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (10 papers) and Job Satisfaction and Organizational Behavior (5 papers). Iris Mohr collaborates with scholars based in United States, United Kingdom and Australia. Iris Mohr's co-authors include Leonora Fuxman, Ali B. Mahmoud, Nicholas Grigoriou, William D. Reisel, Dieu Hack‐Polay, Steven P. Schnaars, Vikas Kumar, Joan Ball, Vikas Kumar and Brenda Massetti and has published in prestigious journals such as Journal of Business Research, BMC Public Health and Industrial Marketing Management.

In The Last Decade

Iris Mohr

22 papers receiving 538 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Iris Mohr United States 13 204 193 148 90 72 23 578
Leonora Fuxman United States 14 161 0.8× 156 0.8× 194 1.3× 106 1.2× 94 1.3× 32 627
Josep Crespo Hervás Spain 16 342 1.7× 166 0.9× 218 1.5× 91 1.0× 134 1.9× 55 736
Douglas Amyx United States 14 208 1.0× 242 1.3× 267 1.8× 40 0.4× 74 1.0× 28 619
Nina Pološki Vokić Croatia 10 134 0.7× 36 0.2× 294 2.0× 48 0.5× 110 1.5× 58 694
Gillian A. Maxwell United Kingdom 15 199 1.0× 51 0.3× 411 2.8× 27 0.3× 79 1.1× 25 743
Sheikh Farhan Ashraf China 15 83 0.4× 140 0.7× 182 1.2× 64 0.7× 66 0.9× 27 720
Shih Yung Chou United States 15 285 1.4× 88 0.5× 377 2.5× 21 0.2× 106 1.5× 60 734
Dee K. Knight United States 13 369 1.8× 517 2.7× 321 2.2× 25 0.3× 76 1.1× 17 822
Brownhilder Ngek Neneh South Africa 15 145 0.7× 67 0.3× 386 2.6× 87 1.0× 65 0.9× 31 978
Jeanne H. Yamamura United States 11 161 0.8× 47 0.2× 269 1.8× 34 0.4× 113 1.6× 24 681

Countries citing papers authored by Iris Mohr

Since Specialization
Citations

This map shows the geographic impact of Iris Mohr's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Iris Mohr with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Iris Mohr more than expected).

Fields of papers citing papers by Iris Mohr

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Iris Mohr. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Iris Mohr. The network helps show where Iris Mohr may publish in the future.

Co-authorship network of co-authors of Iris Mohr

This figure shows the co-authorship network connecting the top 25 collaborators of Iris Mohr. A scholar is included among the top collaborators of Iris Mohr based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Iris Mohr. Iris Mohr is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Fuxman, Leonora, Iris Mohr, Ali B. Mahmoud, & Nicholas Grigoriou. (2022). The new 3Ps of sustainability marketing: The case of fashion. Sustainable Production and Consumption. 31. 384–396. 29 indexed citations
2.
Mohr, Iris, et al.. (2022). Beyond the box office: A conceptual framework for the drivers of audience engagement. Journal of Business Research. 151. 473–488. 8 indexed citations
3.
4.
Mohr, Iris, Leonora Fuxman, & Ali B. Mahmoud. (2021). A triple-trickle theory for sustainable fashion adoption: the rise of a luxury trend. Journal of Fashion Marketing and Management. 26(4). 640–660. 43 indexed citations
5.
Mahmoud, Ali B., Dieu Hack‐Polay, Nicholas Grigoriou, Iris Mohr, & Leonora Fuxman. (2021). A generational investigation and sentiment and emotion analyses of female fashion brand users on Instagram in Sub-Saharan Africa. Journal of Brand Management. 28(5). 526–544. 33 indexed citations
6.
Mahmoud, Ali B., Joan Ball, Leonora Fuxman, et al.. (2021). Pandemic pains to Instagram gains! COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa: Tech-native vs non-native generations. Journal of Marketing Communications. 28(8). 864–888. 21 indexed citations
7.
Mahmoud, Ali B., Leonora Fuxman, Iris Mohr, William D. Reisel, & Nicholas Grigoriou. (2020). “We aren't your reincarnation!” workplace motivation across X, Y and Z generations. International Journal of Manpower. 42(1). 193–209. 132 indexed citations
8.
Mohr, Iris, et al.. (2020). Strengthening U.S. Politicians’ Reputation. Society. 57(1). 41–52. 7 indexed citations
9.
Mahmoud, Ali B., William D. Reisel, Leonora Fuxman, & Iris Mohr. (2020). A motivational standpoint of job insecurity effects on organizational citizenship behaviors: A generational study. Scandinavian Journal of Psychology. 62(2). 267–275. 59 indexed citations
10.
Mohr, Iris, et al.. (2019). Presidential Candidates' Popularity and Voter Loyalty in the Age of Social Media. Society. 56(5). 445–452. 8 indexed citations
11.
Massetti, Brenda, et al.. (2019). Changing Attitudes Toward Checkout Charity. International Journal of Marketing Studies. 11(4). 60–60. 6 indexed citations
12.
Mohr, Iris. (2017). Managing Buzz Marketing in the Digital Age. Journal of Marketing Development and Competitiveness. 11(2). 10–16. 10 indexed citations
13.
Mohr, Iris. (2014). Going Viral: An Analysis of YouTube Videos. 18 indexed citations
14.
Mohr, Iris. (2013). The Impact of Social Media on the Fashion Industry. THE JOURNAL OF APPLIED BUSINESS AND ECONOMICS. 15(2). 17–22. 40 indexed citations
15.
Mohr, Iris. (2007). Super Bowl: a case study of buzz marketing. International Journal of Sports Marketing and Sponsorship. 9(1). 28–34. 15 indexed citations
16.
Mohr, Iris. (2007). Buzz marketing for movies. Business Horizons. 50(5). 395–403. 26 indexed citations
17.
Chiagouris, Larry & Iris Mohr. (2004). An Evaluation of the Effectiveness of Internet Advertising Tools. Journal of Internet Commerce. 3(3). 41–61. 3 indexed citations
18.
Mohr, Iris. (2002). Self-Positioning and Islamic Instruction in Germany. Leiden Repository (Leiden University). 9(1). 29–29. 1 indexed citations
19.
Mohr, Iris, et al.. (1988). The compilation and application of provisional regional input‐output tables for Southern Africa. Development Southern Africa. 5(4). 420–432. 4 indexed citations
20.
Schnaars, Steven P. & Iris Mohr. (1988). The Accuracy of Business Week's Industry Outlook Survey. INFORMS Journal on Applied Analytics. 18(5). 31–38. 8 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Breakdown of academic impact, for papers by Leonora Fuxman Breakdown of academic impact, for papers by Josep Crespo Hervás Breakdown of academic impact, for papers by Douglas Amyx Breakdown of academic impact, for papers by Nina Pološki Vokić Breakdown of academic impact, for papers by Gillian A. Maxwell Breakdown of academic impact, for papers by Sheikh Farhan Ashraf Breakdown of academic impact, for papers by Shih Yung Chou Breakdown of academic impact, for papers by Dee K. Knight Breakdown of academic impact, for papers by Brownhilder Ngek Neneh Breakdown of academic impact, for papers by Jeanne H. Yamamura
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2026