Ching‐Jui Keng
- Marketing top 1%
- Consumer Behavior in Brand Consumption and Identification 16
- Consumer Retail Behavior Studies 6
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- Technology Adoption and User Behaviour 6
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- Customer Service Quality and Loyalty 9
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- Digital Marketing and Social Media 16
- Human-Computer Interaction top 5%
- Virtual Reality Applications and Impacts 4
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- Behavioral Health and Interventions 3
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- Media Influence and Health 3
- Co-authors
- Yu‐Hsin ChenMaxwell K. HsuTseng‐Lung HuangVăn Đạt TrầnYa‐Ting ChenYu‐Lun LiuChi-Jie LuChih‐Chou Chiu
- Cited by
- MarketingInformation Systems and ManagementOrganizational Behavior and Human Resource Management
- Journals
- Internet Research (5 papers)Journal of electronic commerce research (3 papers)Computers in Human Behavior (2 papers)
- Partner nations
- TaiwanYemenUnited States
In The Last Decade
Ching‐Jui Keng
27 papers receiving 946 citations
Peers
Comparison fields: 5 of 82
- Marketing 609
- Information Systems and Management 304
- Organizational Behavior and Human Resource Management 372
- Sociology and Political Science 582
- Human-Computer Interaction 69
Countries citing papers authored by Ching‐Jui Keng
This map shows the geographic impact of Ching‐Jui Keng's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Ching‐Jui Keng with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Ching‐Jui Keng more than expected).
Fields of papers citing papers by Ching‐Jui Keng
This network shows the impact of papers produced by Ching‐Jui Keng. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Ching‐Jui Keng. The network helps show where Ching‐Jui Keng may publish in the future.
Co-authorship network
The 17 scholars most cited alongside Ching‐Jui Keng, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2025 | 1 | |
| 2 | 2025 | 2 | |
| 3 | 2024 | 6 | |
| 4 | 2023 | 7 | |
| 5 | 2021 | 38 | |
| 6 | 2020 | 67 | |
| 7 | The influence of mere virtual presence with product experience and social virtual product experience on brand attitude and purchase intention: Conformity and social ties as moderators | 2018 | 2 |
| 8 | 2018 | 18 | |
| 9 | 2018 | 99 | |
| 10 | 2016 | 17 | |
| 11 | Effects of Interactions and Product Information on Initial Purchase Intention in Product Placement in Social Games: The Moderating Role of Product Familiarity | 2015 | 30 |
| 12 | Impact of Machine and Interpersonal Virtual Experience Combinations on Sense of Virtual Community: The Moderating Roles of Optimum Stimulation Level and Motives for Reading Customer Articulations | 2015 | 9 |
| 13 | ONLINE PURCHASE DELAY: THE ROLES OF ONLINE CONSUMER EXPERIENCES | 2014 | 8 |
| 14 | 2013 | 24 | |
| 15 | 2013 | 37 | |
| 16 | 2013 | 64 | |
| 17 | 2012 | 39 | |
| 18 | 2009 | 104 | |
| 19 | 2009 | 26 | |
| 20 | 2006 | 59 |
About Ching‐Jui Keng
Ching‐Jui Keng is a scholar working on Marketing, Organizational Behavior and Human Resource Management, Information Systems and Management, Applied Psychology and Human-Computer Interaction, having authored 27 papers that have together received 1.0k indexed citations. Recurring topics across this work include Digital Marketing and Social Media (16 papers), Consumer Behavior in Brand Consumption and Identification (16 papers), Customer Service Quality and Loyalty (9 papers), Technology Adoption and User Behaviour (6 papers), Consumer Retail Behavior Studies (6 papers), Virtual Reality Applications and Impacts (4 papers), Behavioral Health and Interventions (3 papers) and Media Influence and Health (3 papers). The work is most often cited by research in Marketing (609 citations), Information Systems and Management (304 citations), Organizational Behavior and Human Resource Management (372 citations), Sociology and Political Science (582 citations) and Human-Computer Interaction (69 citations). Ching‐Jui Keng has collaborated with scholars based in Taiwan, Yemen and United States. Frequent co-authors include Yu‐Hsin Chen, Maxwell K. Hsu, Tseng‐Lung Huang, Văn Đạt Trần, Ya‐Ting Chen, Yu‐Lun Liu, Chi-Jie Lu, Chih‐Chou Chiu, Yu‐Hsin Chen and Yayi Chang. Their work appears in journals such as Internet Research, Journal of electronic commerce research, Computers in Human Behavior, Journal of Research in Interactive Marketing and Service Business.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.