Henry Greene
Impact in
- Marketing top 10%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
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- Customer Service Quality and Loyalty
Papers in
- Marketing 11
- Consumer Retail Behavior Studies 6
- Consumer Market Behavior and Pricing 4
- Consumer Behavior in Brand Consumption and Identification 3
- Customer churn and segmentation 3
- Marketing and Advertising Strategies 2
-
- Customer Service Quality and Loyalty 6
- Co-authors
- George R. Milne (3 shared papers)Mary J. Culnan (1 shared paper)Elad Granot (1 shared paper)Thomas G. Brashear (1 shared paper)
- Journals
- Journal of Public Policy & Marketing (1 paper)Journal of Business Research (1 paper)Services Marketing Quarterly (3 papers)Marketing Education Review (1 paper)Journal of Database Marketing & Customer Strategy Management (2 papers)
- Partner nations
- United StatesSouth Korea
In The Last Decade
Henry Greene
13 papers receiving 289 citations
Peers
Comparison fields: 5 of 68
- Marketing 102
- Organizational Behavior and Human Resource Management 69
- Information Systems and Management 42
- Sociology and Political Science 140
- Management of Technology and Innovation 22
Countries citing papers authored by Henry Greene
This map shows the geographic impact of Henry Greene's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Henry Greene with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Henry Greene more than expected).
Fields of papers citing papers by Henry Greene
This network shows the impact of papers produced by Henry Greene. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Henry Greene. The network helps show where Henry Greene may publish in the future.
Co-authors
The 4 scholars most cited alongside Henry Greene, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2006 | 120 | |
| 2 | THE VALUE OF STUDENT CREATED VIDEOS IN THE COLLEGE CLASSROOM - AN EXPLORATORY STUDY IN MARKETING AND ACCOUNTING | 2012 | 53 |
| 3 | 2010 | 36 | |
| 4 | 2015 | 29 | |
| 5 | 2011 | 22 | |
| 6 | 2013 | 16 | |
| 7 | 2014 | 15 | |
| 8 | 2005 | 8 | |
| 9 | 2012 | 5 | |
| 10 | 2010 | 5 | |
| 11 | 2008 | 4 | |
| 12 | The Value of Storytelling in the Marketing Curriculum | 2015 | 2 |
| 13 | 2010 | 2 | |
| 14 | 1962 | 1 | |
| 15 | 2009 | 0 |
About Henry Greene
Henry Greene is a scholar working on Marketing, Organizational Behavior and Human Resource Management, Management of Technology and Innovation, Sociology and Political Science and Information Systems, having authored 15 papers that have together received 318 indexed citations. Recurring topics across this work include Customer Service Quality and Loyalty (6 papers), Consumer Retail Behavior Studies (6 papers), Consumer Market Behavior and Pricing (4 papers), Management and Marketing Education (3 papers), Consumer Behavior in Brand Consumption and Identification (3 papers), Customer churn and segmentation (3 papers), Data Mining Algorithms and Applications (2 papers) and Marketing and Advertising Strategies (2 papers). The work is most often cited by research in Marketing (102 citations), Organizational Behavior and Human Resource Management (69 citations), Information Systems and Management (42 citations), Sociology and Political Science (140 citations) and Management of Technology and Innovation (22 citations). Henry Greene has collaborated with scholars based in United States and South Korea. Frequent co-authors include George R. Milne, Mary J. Culnan, Elad Granot and Thomas G. Brashear. Their work appears in journals such as Journal of Public Policy & Marketing, Journal of Business Research, Services Marketing Quarterly, Marketing Education Review and Journal of Database Marketing & Customer Strategy Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.