Henry Greene

455 total citations
15 papers, 315 citations indexed

About

Henry Greene is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Management of Technology and Innovation. According to data from OpenAlex, Henry Greene has authored 15 papers receiving a total of 315 indexed citations (citations by other indexed papers that have themselves been cited), including 11 papers in Marketing, 6 papers in Organizational Behavior and Human Resource Management and 3 papers in Management of Technology and Innovation. Recurrent topics in Henry Greene's work include Customer Service Quality and Loyalty (6 papers), Consumer Retail Behavior Studies (6 papers) and Consumer Market Behavior and Pricing (4 papers). Henry Greene is often cited by papers focused on Customer Service Quality and Loyalty (6 papers), Consumer Retail Behavior Studies (6 papers) and Consumer Market Behavior and Pricing (4 papers). Henry Greene collaborates with scholars based in United States and South Korea. Henry Greene's co-authors include George R. Milne, Mary J. Culnan, Elad Granot and Thomas G. Brashear and has published in prestigious journals such as Journal of Business Research, Journal of Public Policy & Marketing and Marketing Education Review.

In The Last Decade

Henry Greene

13 papers receiving 284 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Henry Greene United States 8 141 103 68 56 41 15 315
Surej P. John New Zealand 10 165 1.2× 74 0.7× 47 0.7× 52 0.9× 68 1.7× 17 336
Susan K. Harmon United States 9 179 1.3× 139 1.3× 89 1.3× 25 0.4× 88 2.1× 15 383
Michael A. Hignite United States 8 149 1.1× 39 0.4× 51 0.8× 56 1.0× 86 2.1× 15 296
Stewart Adam Australia 8 158 1.1× 87 0.8× 78 1.1× 31 0.6× 86 2.1× 34 322
Katherine A. Fraccastoro United States 6 107 0.8× 43 0.4× 47 0.7× 68 1.2× 111 2.7× 8 330
Amy Siu Ian So Macao 7 205 1.5× 63 0.6× 91 1.3× 61 1.1× 15 0.4× 9 329
Chiharu Ishida United States 9 134 1.0× 161 1.6× 92 1.4× 20 0.4× 62 1.5× 16 323
Kandappan Balasubramanian Malaysia 8 125 0.9× 61 0.6× 101 1.5× 139 2.5× 51 1.2× 26 388
Teck Heang Lee Malaysia 10 56 0.4× 31 0.3× 63 0.9× 91 1.6× 44 1.1× 16 309
Ainhize Gilsanz Spain 6 163 1.2× 100 1.0× 84 1.2× 27 0.5× 70 1.7× 12 295

Countries citing papers authored by Henry Greene

Since Specialization
Citations

This map shows the geographic impact of Henry Greene's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Henry Greene with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Henry Greene more than expected).

Fields of papers citing papers by Henry Greene

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Henry Greene. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Henry Greene. The network helps show where Henry Greene may publish in the future.

Co-authorship network of co-authors of Henry Greene

This figure shows the co-authorship network connecting the top 25 collaborators of Henry Greene. A scholar is included among the top collaborators of Henry Greene based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Henry Greene. Henry Greene is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

15 of 15 papers shown
1.
Greene, Henry, et al.. (2015). The Impact of Customer Education on Customer Loyalty Through Service Quality. Services Marketing Quarterly. 36(3). 261–280. 28 indexed citations
2.
Greene, Henry, et al.. (2015). The Value of Storytelling in the Marketing Curriculum. 16. 111. 2 indexed citations
3.
Greene, Henry, et al.. (2014). The Role of Friendship in Relationship Marketing, Investigated in the Retail Service Industries. Services Marketing Quarterly. 35(3). 206–221. 15 indexed citations
4.
Greene, Henry, et al.. (2013). The Role of Relationships in Service Failure: A Cross-Cultural Study—United States, China, and Korea. Services Marketing Quarterly. 34(3). 191–204. 16 indexed citations
5.
Greene, Henry, et al.. (2012). Relationship behavior between customers and service providers in demarketing situations: What makes customers try to improve their relationships?. Journal of Database Marketing & Customer Strategy Management. 19(1). 39–55. 5 indexed citations
6.
Greene, Henry, et al.. (2012). THE VALUE OF STUDENT CREATED VIDEOS IN THE COLLEGE CLASSROOM - AN EXPLORATORY STUDY IN MARKETING AND ACCOUNTING. 53 indexed citations
7.
Greene, Henry. (2011). Freshmen Marketing: A First-Year Experience with Experiential Learning. Marketing Education Review. 21(1). 79–88. 21 indexed citations
8.
Greene, Henry & George R. Milne. (2010). Assessing model performance: The Gini statistic and its standard error. Journal of Database Marketing & Customer Strategy Management. 17(1). 36–48. 5 indexed citations
9.
Granot, Elad, Henry Greene, & Thomas G. Brashear. (2010). Female consumers: Decision-making in brand-driven retail. Journal of Business Research. 63(8). 801–808. 37 indexed citations
10.
Greene, Henry. (2010). Experiential Learning with Direct Response TV Advertising. Journal of Advertising Education. 14(1). 28–33. 2 indexed citations
11.
12.
Greene, Henry, et al.. (2008). Enhancing segmentation systems. Journal of Targeting Measurement and Analysis for Marketing. 16(4). 298–311. 4 indexed citations
13.
Milne, George R., Mary J. Culnan, & Henry Greene. (2006). A Longitudinal Assessment of Online Privacy Notice Readability. Journal of Public Policy & Marketing. 25(2). 238–249. 118 indexed citations
14.
Greene, Henry & George R. Milne. (2005). Alternative data sources in targeted marketing: The value of exographics. Journal of Targeting Measurement and Analysis for Marketing. 14(1). 33–46. 8 indexed citations
15.
Greene, Henry, et al.. (1962). Teaching Machines: Total Involvement, Quality Education. The bulletin of the National Association of Secondary School Principals. 46(272). 93–96. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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2026