Heny Hendrayati
Impact in
- Marketing top 5%
- Consumer Behavior and Marketing Influence
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Demography top 5%
- SMEs Development and Digital Marketing
Papers in
-
- Technology Adoption and User Behaviour 30
- Marketing 33
- Consumer Behavior and Marketing Influence 16
- Consumer Retail Behavior Studies 10
- Consumer Behavior in Brand Consumption and Identification 6
- Co-authors
- Ratih HurriyatiLili Adi WibowoVanessa GaffarDisman DismanAri RiswantoRasto RastoAgus RahayuEko Susanto
In The Last Decade
Heny Hendrayati
67 papers receiving 353 citations
Peers
Comparison fields: 5 of 61
- Marketing 129
- Demography 129
- Information Systems and Management 61
- Business and International Management 12
- Organizational Behavior and Human Resource Management 54
Countries citing papers authored by Heny Hendrayati
This map shows the geographic impact of Heny Hendrayati's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Heny Hendrayati with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Heny Hendrayati more than expected).
Fields of papers citing papers by Heny Hendrayati
This network shows the impact of papers produced by Heny Hendrayati. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Heny Hendrayati. The network helps show where Heny Hendrayati may publish in the future.
Co-authorship network
The 25 scholars most cited alongside Heny Hendrayati, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2025 | 0 | |
| 2 | 2025 | 0 | |
| 3 | 2024 | 0 | |
| 4 | 2024 | 0 | |
| 5 | 2024 | 0 | |
| 6 | 2024 | 0 | |
| 7 | 2024 | 0 | |
| 8 | 2023 | 1 | |
| 9 | 2023 | 1 | |
| 10 | 2023 | 2 | |
| 11 | 2022 | 11 | |
| 12 | 2022 | 1 | |
| 13 | 2022 | 1 | |
| 14 | 2022 | 1 | |
| 15 | 2022 | 12 | |
| 16 | 2021 | 1 | |
| 17 | 2021 | 0 | |
| 18 | 2020 | 5 | |
| 19 | 2019 | 1 | |
| 20 | 2016 | 1 |
About Heny Hendrayati
Heny Hendrayati is a scholar working on Information Systems and Management, Marketing, Demography, Health Information Management and Management of Technology and Innovation, having authored 99 papers that have together received 380 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (31 papers), Technology Adoption and User Behaviour (30 papers), SMEs Development and Digital Marketing (26 papers), Consumer Behavior and Marketing Influence (16 papers), Consumer Retail Behavior Studies (10 papers), Entrepreneurship Studies and Influences (9 papers), Customer Service Quality and Loyalty (7 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers). The work is most often cited by research in Marketing (129 citations), Demography (129 citations), Information Systems and Management (61 citations), Business and International Management (12 citations) and Organizational Behavior and Human Resource Management (54 citations). Heny Hendrayati has collaborated with scholars based in Indonesia, Malaysia and China. Frequent co-authors include Ratih Hurriyati, Lili Adi Wibowo, Vanessa Gaffar, Disman Disman, Ari Riswanto, Rasto Rasto, Agus Rahayu, Eko Susanto, Frederic Marimon and Sulastri Sulastri. Their work appears in journals such as Entrepreneurial Business and Economics Review, Emerging Science Journal, Journal of Innovation and Entrepreneurship, Management Science Letters and Cogent Business & Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.