Heeju Chae

764 total citations
25 papers, 555 citations indexed

About

Heeju Chae is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science. According to data from OpenAlex, Heeju Chae has authored 25 papers receiving a total of 555 indexed citations (citations by other indexed papers that have themselves been cited), including 17 papers in Marketing, 9 papers in Organizational Behavior and Human Resource Management and 8 papers in Sociology and Political Science. Recurrent topics in Heeju Chae's work include Consumer Behavior in Brand Consumption and Identification (12 papers), Consumer Perception and Purchasing Behavior (10 papers) and Customer Service Quality and Loyalty (9 papers). Heeju Chae is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (12 papers), Consumer Perception and Purchasing Behavior (10 papers) and Customer Service Quality and Loyalty (9 papers). Heeju Chae collaborates with scholars based in South Korea, United States and Finland. Heeju Chae's co-authors include Eunju Ko, Pekka Mattila, Hyun Min Kong, Jinghe Han, Seulgi Lee, Min Young Kim, Suhyun Park and Kyung‐Won Min and has published in prestigious journals such as Journal of Business Research, International Journal of Advertising and Journal of Global Fashion Marketing.

In The Last Decade

Heeju Chae

18 papers receiving 509 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Heeju Chae South Korea 10 422 286 121 106 51 25 555
Amélia Brandão Portugal 12 447 1.1× 392 1.4× 108 0.9× 69 0.7× 56 1.1× 40 606
Vanessa P. Jackson United States 9 366 0.9× 162 0.6× 157 1.3× 71 0.7× 52 1.0× 15 512
Eunjoo Cho United States 12 338 0.8× 252 0.9× 105 0.9× 82 0.8× 39 0.8× 29 505
Cristela Maia Bairrada Portugal 9 563 1.3× 513 1.8× 205 1.7× 60 0.6× 65 1.3× 21 756
Helen McCormick United Kingdom 14 502 1.2× 395 1.4× 91 0.8× 188 1.8× 47 0.9× 23 759
Ma Mercedes Cuyás Palazón Cuyás Palazón Spain 13 481 1.1× 425 1.5× 155 1.3× 120 1.1× 51 1.0× 21 692
Stephanie M. Noble United States 6 291 0.7× 233 0.8× 86 0.7× 50 0.5× 18 0.4× 8 449
Ursula Scholl‐Grissemann Austria 14 261 0.6× 277 1.0× 210 1.7× 52 0.5× 39 0.8× 24 542
Sheetal Jain India 16 836 2.0× 499 1.7× 181 1.5× 132 1.2× 98 1.9× 31 1.0k
Hongjoo Woo United States 15 374 0.9× 197 0.7× 72 0.6× 84 0.8× 146 2.9× 37 552

Countries citing papers authored by Heeju Chae

Since Specialization
Citations

This map shows the geographic impact of Heeju Chae's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Heeju Chae with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Heeju Chae more than expected).

Fields of papers citing papers by Heeju Chae

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Heeju Chae. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Heeju Chae. The network helps show where Heeju Chae may publish in the future.

Co-authorship network of co-authors of Heeju Chae

This figure shows the co-authorship network connecting the top 25 collaborators of Heeju Chae. A scholar is included among the top collaborators of Heeju Chae based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Heeju Chae. Heeju Chae is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
2.
Chae, Heeju, et al.. (2024). A Study on the Shopping Life through Mobile Visual Search. 15(1). 45–69.
3.
Chae, Heeju, et al.. (2023). Understanding Consumer Perceptions of Luxury Vintage Fashion. 14(1). 41–57.
4.
Chae, Heeju, et al.. (2021). An explorative study and comparison between companies’ and customers’ perspectives in the sustainable fashion industry. Journal of Global Fashion Marketing. 12(2). 133–145. 34 indexed citations
5.
Chae, Heeju, et al.. (2020). Storyscaping in fashion brand using commitment and nostalgia based on ASMR marketing. Journal of Business Research. 130. 462–472. 30 indexed citations
6.
7.
Chae, Heeju, et al.. (2020). A Phenomenological Study on the Experience of Consumer Socialization in the SNS Market of Generation Z : Focused on Instamarket. Korean Journal of Human Ecology. 29(2). 199–216. 1 indexed citations
8.
Chae, Heeju, et al.. (2019). The effect of attributes of Korean trendy drama on consumer attitude, national image, and consumer acceptance intention for sustainable Hallyu culture. Journal of Global Fashion Marketing. 11(1). 18–36. 10 indexed citations
9.
Ko, Eunju, et al.. (2019). The Effect of Sustainable Fashion Brand’s Advertising Color and Expression on Consumers’ Emotions and Perceptions: Focus on Instagram. Fashion & Textile Research Journal. 21(4). 432–451. 7 indexed citations
10.
Chae, Heeju, et al.. (2018). The power of e-WOM using the hashtag: focusing on SNS advertising of SPA brands. International Journal of Advertising. 37(1). 71–85. 39 indexed citations
11.
Chae, Heeju, et al.. (2018). ASMR MARKETING IN FASHION BRANDS USING EMOTIONAL COMMITMENT AND NOSTALGIA. Global Fashion Management Conference. 2018. 414–416. 1 indexed citations
12.
Chae, Heeju, Suhyun Park, & Eunju Ko. (2016). A Study on Fashion Brand Online Impression Formation and its WOM Effect According to Online Review Types of Supporters. Fashion & Textile Research Journal. 18(1). 15–26. 4 indexed citations
13.
Kong, Hyun Min, Eunju Ko, Heeju Chae, & Pekka Mattila. (2016). Understanding fashion consumers’ attitude and behavioral intention toward sustainable fashion products: Focus on sustainable knowledge sources and knowledge types. Journal of Global Fashion Marketing. 7(2). 103–119. 99 indexed citations
14.
Chae, Heeju, et al.. (2016). Effects of Contemporary Cultural Apparel Attributes on Consumer Response towards Consumer Behavior. The Korean Society of Costume. 66(5). 1–15. 2 indexed citations
15.
Chae, Heeju & Eunju Ko. (2016). Customer social participation in the social networking services and its impact upon the customer equity of global fashion brands. Journal of Business Research. 69(9). 3804–3812. 64 indexed citations
16.
Chae, Heeju, et al.. (2016). The Effects of Experiential Value on Brand Equity - Focus on Kitsch Product of Luxury Brands -. The Korean Society of Costume. 66(2). 45–60. 2 indexed citations
17.
Chae, Heeju, Min Young Kim, & Eunju Ko. (2016). The Effects of Experience Factors have on Store Satisfaction and Store Loyalty for Experimental Fashion Stores - Focusing on Virtual Experience by Visual Stimuli -. The Korean Society of Costume. 66(4). 1–17. 5 indexed citations
18.
Ko, Eunju, et al.. (2014). The Effects of Image Based Fashion Brands' SNS Toward Flow and Brand Attitude : Focus on Pleasure Emotion as Mediator. Fashion & Textile Research Journal. 16(6). 908–920. 9 indexed citations
19.
Chae, Heeju, et al.. (2014). The Effect of Fashion Product's Shopping Bag types on Customer Response, Advertising Effectiveness, and Purchase Intention. Fashion & Textile Research Journal. 16(4). 564–579. 3 indexed citations
20.
Chae, Heeju, et al.. (2012). The Influence of Pop-up Store Attributions Toward Brand Attitude and Revisiting Intention - Focus on Sports Brands -. Fashion & Textile Research Journal. 14(3). 400–412. 5 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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