Heeju Chae
Impact in
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification
- Environmental Sustainability in Business
- Consumer Retail Behavior Studies
- Consumer Perception and Purchasing Behavior
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- Technology Adoption and User Behaviour
Papers in
- Marketing 17
- Consumer Behavior in Brand Consumption and Identification 12
- Consumer Perception and Purchasing Behavior 10
- Consumer Retail Behavior Studies 6
- Environmental Sustainability in Business 3
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- Customer Service Quality and Loyalty 9
- Co-authors
- Eunju Ko (16 shared papers)Pekka Mattila (1 shared paper)Hyun Min Kong (1 shared paper)Jinghe Han (1 shared paper)Seulgi Lee (1 shared paper)Chieko Minami (1 shared paper)Min Young Kim (1 shared paper)Suhyun Park (1 shared paper)
- Journals
- Journal of Business Research (3 papers)Journal of Global Fashion Marketing (3 papers)International Journal of Advertising (1 paper)The Journal of the Korea Contents Association (1 paper)Global Fashion Management Conference (1 paper)
- Partner nations
- South KoreaUnited StatesFinland
In The Last Decade
Heeju Chae
18 papers receiving 532 citations
Peers
Comparison fields: 5 of 68
- Marketing 431
- Information Systems and Management 111
- Organizational Behavior and Human Resource Management 121
- Sociology and Political Science 291
- Museology 22
Countries citing papers authored by Heeju Chae
This map shows the geographic impact of Heeju Chae's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Heeju Chae with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Heeju Chae more than expected).
Fields of papers citing papers by Heeju Chae
This network shows the impact of papers produced by Heeju Chae. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Heeju Chae. The network helps show where Heeju Chae may publish in the future.
Co-authors
The 9 scholars most cited alongside Heeju Chae, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 25 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2020 | 175 | |
| 2 | 2016 | 102 | |
| 3 | 2016 | 65 | |
| 4 | 2015 | 49 | |
| 5 | 2018 | 40 | |
| 6 | 2021 | 37 | |
| 7 | 2020 | 31 | |
| 8 | 2015 | 12 | |
| 9 | 2017 | 11 | |
| 10 | 2019 | 10 | |
| 11 | 2014 | 9 | |
| 12 | 2019 | 7 | |
| 13 | 2012 | 5 | |
| 14 | 2016 | 5 | |
| 15 | 2016 | 4 | |
| 16 | 2014 | 3 | |
| 17 | 2018 | 2 | |
| 18 | 2016 | 2 | |
| 19 | 2016 | 2 | |
| 20 | 2024 | 1 |
About Heeju Chae
Heeju Chae is a scholar working on Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science, Information Systems and Management and Social Psychology, having authored 25 papers that have together received 574 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (12 papers), Consumer Perception and Purchasing Behavior (10 papers), Customer Service Quality and Loyalty (9 papers), Digital Marketing and Social Media (8 papers), Consumer Retail Behavior Studies (6 papers), Technology Adoption and User Behaviour (4 papers), Environmental Sustainability in Business (3 papers) and Nostalgia and Consumer Behavior (2 papers). The work is most often cited by research in Marketing (431 citations), Information Systems and Management (111 citations), Organizational Behavior and Human Resource Management (121 citations), Sociology and Political Science (291 citations) and Museology (22 citations). Heeju Chae has collaborated with scholars based in South Korea, United States and Finland. Frequent co-authors include Eunju Ko, Pekka Mattila, Hyun Min Kong, Jinghe Han, Seulgi Lee, Chieko Minami, Min Young Kim, Suhyun Park and Kyung‐Won Min. Their work appears in journals such as Journal of Business Research, Journal of Global Fashion Marketing, International Journal of Advertising, The Journal of the Korea Contents Association and Global Fashion Management Conference.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.