Eunjoo Cho

77 total papers · 798 total citations
23 papers, 436 citations indexed

Eunjoo Cho is a scholar working on Marketing, Sociology and Political Science and Social Psychology. According to data from OpenAlex, Eunjoo Cho has authored 23 papers receiving a total of 436 indexed citations (citations by other indexed papers that have themselves been cited), including 16 papers in Marketing, 9 papers in Sociology and Political Science and 4 papers in Social Psychology. Recurrent topics in Eunjoo Cho’s work include Consumer Behavior in Brand Consumption and Identification (12 papers), Digital Marketing and Social Media (6 papers) and Consumer Retail Behavior Studies (6 papers). Eunjoo Cho is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (12 papers), Digital Marketing and Social Media (6 papers) and Consumer Retail Behavior Studies (6 papers). Eunjoo Cho collaborates with scholars based in United States and South Korea. Eunjoo Cho's co-authors include Ann Marie Fiore, Daniel W. Russell, Ui‐Jeen Yu, Jiyoung Hwang, Kim K. P. Johnson, Young‐A Lee, Susan P. Ashdown, Kathleen R. Smith, Elena Karpova and Jaeil Lee and has published in prestigious journals such as Psychology and Marketing, Journal of Consumer Marketing and International Marketing Review.