Eunjoo Cho

803 total citations
29 papers, 505 citations indexed

About

Eunjoo Cho is a scholar working on Marketing, Sociology and Political Science and Social Psychology. According to data from OpenAlex, Eunjoo Cho has authored 29 papers receiving a total of 505 indexed citations (citations by other indexed papers that have themselves been cited), including 20 papers in Marketing, 11 papers in Sociology and Political Science and 4 papers in Social Psychology. Recurrent topics in Eunjoo Cho's work include Consumer Behavior in Brand Consumption and Identification (16 papers), Digital Marketing and Social Media (8 papers) and Consumer Retail Behavior Studies (8 papers). Eunjoo Cho is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (16 papers), Digital Marketing and Social Media (8 papers) and Consumer Retail Behavior Studies (8 papers). Eunjoo Cho collaborates with scholars based in United States and South Korea. Eunjoo Cho's co-authors include Ann Marie Fiore, Daniel W. Russell, Ui‐Jeen Yu, Jiyoung Hwang, Song‐yi Youn, Kim K. P. Johnson, Young‐A Lee, Kathleen R. Smith, Susan P. Ashdown and Hye‐Shin Kim and has published in prestigious journals such as Psychology and Marketing, Journal of Consumer Marketing and International Marketing Review.

In The Last Decade

Eunjoo Cho

23 papers receiving 483 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Eunjoo Cho United States 12 338 252 105 82 54 29 505
Kim Hahn United States 9 246 0.7× 211 0.8× 109 1.0× 129 1.6× 34 0.6× 31 418
Tammy R. Kinley United States 11 340 1.0× 216 0.9× 85 0.8× 30 0.4× 33 0.6× 17 482
Jeanne Heitmeyer United States 9 346 1.0× 113 0.4× 100 1.0× 25 0.3× 63 1.2× 19 462
Scott Motyka United States 9 243 0.7× 163 0.6× 89 0.8× 47 0.6× 67 1.2× 12 437
Long Thang Van Nguyen Vietnam 15 177 0.5× 247 1.0× 93 0.9× 69 0.8× 27 0.5× 36 444
Irina Y. Yu Hong Kong 10 302 0.9× 300 1.2× 105 1.0× 85 1.0× 42 0.8× 18 511
Ying Ding China 9 309 0.9× 329 1.3× 145 1.4× 120 1.5× 80 1.5× 15 550
Ali Besharat United States 10 255 0.8× 217 0.9× 92 0.9× 51 0.6× 51 0.9× 24 420
Kaleel Rahman Australia 12 305 0.9× 270 1.1× 119 1.1× 50 0.6× 22 0.4× 31 445
Ray L. Benedicktus United States 7 255 0.8× 278 1.1× 156 1.5× 157 1.9× 27 0.5× 7 457

Countries citing papers authored by Eunjoo Cho

Since Specialization
Citations

This map shows the geographic impact of Eunjoo Cho's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Eunjoo Cho with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Eunjoo Cho more than expected).

Fields of papers citing papers by Eunjoo Cho

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Eunjoo Cho. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Eunjoo Cho. The network helps show where Eunjoo Cho may publish in the future.

Co-authorship network of co-authors of Eunjoo Cho

This figure shows the co-authorship network connecting the top 25 collaborators of Eunjoo Cho. A scholar is included among the top collaborators of Eunjoo Cho based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Eunjoo Cho. Eunjoo Cho is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Cho, Eunjoo, et al.. (2024). Gen Z consumers’ intention to adopt online collaborative consumption of second-hand luxury fashion goods. Journal of Global Fashion Marketing. 15(4). 440–458. 7 indexed citations
2.
Kim, Hye‐Shin & Eunjoo Cho. (2024). Can favourite fashion brands offer variety? Female shoppers’ variety seeking and commitment to frequently purchased fashion brands. International Journal of Fashion Design Technology and Education. 18(3). 354–363.
3.
4.
Cho, Eunjoo, et al.. (2022). Exploring Small Fashion Retailers' Green Efforts in Supply Chain Management and Coping Strategies During COVID-19. Journal of Family & Consumer Sciences. 114(4). 16–27.
5.
Cho, Eunjoo, et al.. (2021). Unveiling motivation for luxury fashion purchase among Gen Z consumers: need for uniqueness versus bandwagon effect. International Journal of Fashion Design Technology and Education. 15(1). 24–34. 34 indexed citations
6.
Youn, Song‐yi & Eunjoo Cho. (2021). CSR ads matter to luxury fashion brands: a construal level approach to understand Gen Z consumers' eWOM on social media. Journal of Fashion Marketing and Management. 26(3). 516–533. 18 indexed citations
7.
Cho, Eunjoo, et al.. (2021). Understanding Cultural Adaptation of U.S. Hispanic Immigrant Couples and Their Shopping Orientation toward Fashion Products. Family and Consumer Sciences Research Journal. 50(1). 42–58.
8.
Cho, Eunjoo, et al.. (2020). Nationalism, Mourning, and Melancholia in Postcolonial Korea and Japan. Interventions. 23(7). 1066–1085. 1 indexed citations
9.
Cho, Eunjoo, et al.. (2019). A qualitative study on motivators and barriers affecting entrepreneurship among Latinas. Gender in Management An International Journal. 34(4). 326–343. 38 indexed citations
10.
Cho, Eunjoo, et al.. (2019). The effect of social connectedness on consumer adoption of social commerce in apparel shopping. Fashion and Textiles. 6(1). 50 indexed citations
11.
Yu, Ui‐Jeen, Eunjoo Cho, & Kim K. P. Johnson. (2017). Effects of brand familiarity and brand loyalty on imagery elaboration in online apparel shopping. Journal of Global Fashion Marketing. 8(3). 193–206. 24 indexed citations
12.
Cho, Eunjoo, et al.. (2017). Factors affecting millennials’ intentions to use social commerce in fashion shopping. The Research Journal of the Costume Culture. 25(6). 928–942. 2 indexed citations
13.
Lee, Jaeil, Eunjoo Cho, & Eunjung Kim. (2017). Exploration of Textiles and Apparel Curriculum in Mongolia from the Academia and Industry Perspectives. Family and Consumer Sciences Research Journal. 45(4). 345–362.
14.
Cho, Eunjoo, et al.. (2016). The effects of young consumers’ perceptions of environment-friendly shopping bags and environmental consciousness on attitudes and purchase intentions. The Research Journal of the Costume Culture. 24(5). 687–696. 8 indexed citations
15.
Cho, Eunjoo. (2016). Making the ‘modern’ family: The discourse of sexuality in the Family Planning Program in South Korea. Sexualities. 19(7). 802–818. 5 indexed citations
16.
Cho, Eunjoo. (2014). Naturalness of Population and Technology of Government: Focusing on the Relationship of Government-Science in the Family Planning Mothers’ Clubs. 38(4). 181–208. 1 indexed citations
17.
Cho, Eunjoo, Ann Marie Fiore, & Daniel W. Russell. (2014). Validation of a Fashion Brand Image Scale Capturing Cognitive, Sensory, and Affective Associations: Testing Its Role in an Extended Brand Equity Model. Psychology and Marketing. 32(1). 28–48. 99 indexed citations
18.
Lee, Young‐A, et al.. (2013). Exploration of Firefighter Bunker Gear Part 2: Assessing the Needs of the Female Firefighter. Journal of textile and apparel technology and management. 8(2). 19 indexed citations
19.
Lee, Young‐A, et al.. (2013). Exploration of Firefighter Turnout Gear Part 1: Identifying Male Firefighter User Needs. Journal of textile and apparel technology and management. 8(1). 23 indexed citations
20.
Park, Sangjung, et al.. (2010). Distributional Characteristics of Cryptosporidium and Giardia in Raw Water of Large Water Treatment Facility in Korea. 26(2). 261–267. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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2026