Ghislaine Cestre

444 total citations
8 papers, 302 citations indexed

About

Ghislaine Cestre is a scholar working on Marketing, Social Psychology and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Ghislaine Cestre has authored 8 papers receiving a total of 302 indexed citations (citations by other indexed papers that have themselves been cited), including 5 papers in Marketing, 3 papers in Social Psychology and 3 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Ghislaine Cestre's work include Consumer Behavior in Brand Consumption and Identification (4 papers), Cultural Differences and Values (3 papers) and Innovation Diffusion and Forecasting (2 papers). Ghislaine Cestre is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (4 papers), Cultural Differences and Values (3 papers) and Innovation Diffusion and Forecasting (2 papers). Ghislaine Cestre collaborates with scholars based in Switzerland, France and Netherlands. Ghislaine Cestre's co-authors include Jean‐Claude Usunier, René Y. Darmon, Olivier Furrer, Pierre Valette‐Florence, Louis Desjardins and Michel Laroche and has published in prestigious journals such as Journal of Research in Personality, International Journal of Research in Marketing and Journal of International Marketing.

In The Last Decade

Ghislaine Cestre

8 papers receiving 277 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Ghislaine Cestre Switzerland	5	186	122	87	55	45	8	302
Theo B.C. Poiesz Netherlands	9	202 1.1×	138 1.1×	30 0.3×	47 0.9×	97 2.2×	21	358
Walter A. Henry United States	8	167 0.9×	74 0.6×	73 0.8×	29 0.5×	66 1.5×	15	314
Kathleen M. Rassuli United States	8	202 1.1×	84 0.7×	32 0.4×	33 0.6×	81 1.8×	11	315
John K. Wong United States	11	171 0.9×	96 0.8×	73 0.8×	66 1.2×	160 3.6×	22	383
Seema Bhate United Kingdom	9	266 1.4×	120 1.0×	23 0.3×	71 1.3×	24 0.5×	12	402
Jeanne Heitmeyer United States	9	346 1.9×	113 0.9×	63 0.7×	25 0.5×	100 2.2×	19	462
Marcos Cortez Campomar Brazil	8	78 0.4×	62 0.5×	110 1.3×	43 0.8×	37 0.8×	44	275
Neena Sondhi India	12	206 1.1×	116 1.0×	30 0.3×	34 0.6×	75 1.7×	45	340
R. Mohan Pisharodi United States	5	320 1.7×	170 1.4×	48 0.6×	117 2.1×	122 2.7×	9	445

Countries citing papers authored by Ghislaine Cestre

Since Specialization

Citations

This map shows the geographic impact of Ghislaine Cestre's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Ghislaine Cestre with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Ghislaine Cestre more than expected).

Fields of papers citing papers by Ghislaine Cestre

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Ghislaine Cestre. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Ghislaine Cestre. The network helps show where Ghislaine Cestre may publish in the future.

Co-authorship network of co-authors of Ghislaine Cestre

This figure shows the co-authorship network connecting the top 25 collaborators of Ghislaine Cestre. A scholar is included among the top collaborators of Ghislaine Cestre based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Ghislaine Cestre. Ghislaine Cestre is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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8 of 8 papers shown

1.

Usunier, Jean‐Claude & Ghislaine Cestre. (2008). Comment: Further considerations on the relevance of country‐of‐origin research. European Management Review. 5(4). 271–274. 39 indexed citations

2.

Furrer, Olivier, et al.. (2007). A test of the quasi-circumplex structure of human values. Journal of Research in Personality. 41(4). 820–840. 54 indexed citations

3.

Usunier, Jean‐Claude & Ghislaine Cestre. (2007). Product Ethnicity: Revisiting the Match between Products and Countries. Journal of International Marketing. 15(3). 32–72. 148 indexed citations

4.

Furrer, Olivier, et al.. (2005). A Test of the Circumplex Structure of Human Values. Data Archiving and Networked Services (DANS). 3 indexed citations

5.

Cestre, Ghislaine, et al.. (2004). Determining ecology-related purchase and post-purchase behaviours using structural equations. IRIS. 3 indexed citations

6.

Cestre, Ghislaine & René Y. Darmon. (1998). Assessing consumer preferences in the context of new product diffusion. International Journal of Research in Marketing. 15(2). 123–135. 35 indexed citations

7.

Cestre, Ghislaine. (1996). Diffusion et innovativité: définition, modélisation et mesure. Recherche et Applications en Marketing (French Edition). 11(1). 69–88. 18 indexed citations

8.

Cestre, Ghislaine, Michel Laroche, & Louis Desjardins. (1992). Current Advertising Budgeting Practices of Canadian Advertisers and Agencies. Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration. 9(4). 279–293. 2 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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