Geoff Bick
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Marketing and Advertising Strategies
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- Customer Service Quality and Loyalty
Papers in
- Marketing 15
- Consumer Behavior in Brand Consumption and Identification 8
- Marketing and Advertising Strategies 7
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- Business Strategies and Innovation 4
- Corporate Identity and Reputation 3
- Co-authors
- Russell Abratt (13 shared papers)John M. Luiz (2 shared papers)Mike Bendixen (1 shared paper)Stephanie Townsend (3 shared papers)Johan P. Reyneke (1 shared paper)Sarah Babb (1 shared paper)Kerry Littlewood (1 shared paper)
- Journals
- Journal of Marketing Management (3 papers)Journal of Brand Management (2 papers)International Marketing Review (1 paper)The Journal of Marketing Theory and Practice (1 paper)Journal of Product & Brand Management (1 paper)
- Partner nations
- South AfricaUnited StatesUnited Kingdom
In The Last Decade
Geoff Bick
29 papers receiving 449 citations
Peers
Comparison fields: 5 of 63
- Marketing 272
- Organizational Behavior and Human Resource Management 184
- Strategy and Management 182
- Tourism, Leisure and Hospitality Management 15
- Business and International Management 16
Countries citing papers authored by Geoff Bick
This map shows the geographic impact of Geoff Bick's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Geoff Bick with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Geoff Bick more than expected).
Fields of papers citing papers by Geoff Bick
This network shows the impact of papers produced by Geoff Bick. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Geoff Bick. The network helps show where Geoff Bick may publish in the future.
Co-authors
The 7 scholars most cited alongside Geoff Bick, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 32 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2003 | 88 | |
| 2 | 2004 | 54 | |
| 3 | 2011 | 54 | |
| 4 | 2009 | 53 | |
| 5 | 2018 | 35 | |
| 6 | Valuing Brands and Brand Equity: Methods and Processes | 2003 | 34 |
| 7 | 2020 | 34 | |
| 8 | 2006 | 21 | |
| 9 | 2003 | 20 | |
| 10 | 2021 | 17 | |
| 11 | 2009 | 16 | |
| 12 | 2008 | 15 | |
| 13 | 2010 | 14 | |
| 14 | 2014 | 9 | |
| 15 | 2016 | 9 | |
| 16 | 2008 | 7 | |
| 17 | 2011 | 5 | |
| 18 | 2021 | 5 | |
| 19 | 2013 | 5 | |
| 20 | 2013 | 3 |
About Geoff Bick
Geoff Bick is a scholar working on Marketing, Strategy and Management, Management Information Systems, Management of Technology and Innovation and Organizational Behavior and Human Resource Management, having authored 32 papers that have together received 511 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (8 papers), Marketing and Advertising Strategies (7 papers), Customer Service Quality and Loyalty (5 papers), Entrepreneurship Studies and Influences (4 papers), Business Strategies and Innovation (4 papers), Corporate Identity and Reputation (3 papers), Digital Marketing and Social Media (3 papers) and Microfinance and Financial Inclusion (3 papers). The work is most often cited by research in Marketing (272 citations), Organizational Behavior and Human Resource Management (184 citations), Strategy and Management (182 citations), Tourism, Leisure and Hospitality Management (15 citations) and Business and International Management (16 citations). Geoff Bick has collaborated with scholars based in South Africa, United States and United Kingdom. Frequent co-authors include Russell Abratt, John M. Luiz, Mike Bendixen, Stephanie Townsend, Johan P. Reyneke, Sarah Babb and Kerry Littlewood. Their work appears in journals such as Journal of Marketing Management, Journal of Brand Management, International Marketing Review, The Journal of Marketing Theory and Practice and Journal of Product & Brand Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.