Ashley Roland Lye
- Marketing top 5%
- Strategy and Management top 5%
- Sociology and Political Science top 10%
- Organizational Behavior and Human Resource Management top 5%
- Management of Technology and Innovation top 5%
- Co-authors
- Sharyn Rundle‐ThieleBill MerrileesRobert T. HamiltonWei ShaoRobert RugimbanaP. VenkateswarluJ E Barrett
- Topics
- Consumer Behavior in Brand Consumption and Identification (7 papers)Customer Service Quality and Loyalty (4 papers)Consumer Market Behavior and Pricing (4 papers)
- Journals
- Industrial Marketing ManagementEuropean Journal of MarketingJournal of Retailing and Consumer Services
- Partner nations
- AustraliaNew ZealandUnited States
In The Last Decade
Ashley Roland Lye
15 papers receiving 424 citations
Peers
Comparison fields: 5 of 62
- Marketing 198
- Strategy and Management 190
- Sociology and Political Science 146
- Organizational Behavior and Human Resource Management 106
- Management of Technology and Innovation 72
Countries citing papers authored by Ashley Roland Lye
This map shows the geographic impact of Ashley Roland Lye's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Ashley Roland Lye with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Ashley Roland Lye more than expected).
Fields of papers citing papers by Ashley Roland Lye
This network shows the impact of papers produced by Ashley Roland Lye. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Ashley Roland Lye. The network helps show where Ashley Roland Lye may publish in the future.
Co-authorship network of co-authors of Ashley Roland Lye
This figure shows the co-authorship network connecting the top 25 collaborators of Ashley Roland Lye. A scholar is included among the top collaborators of Ashley Roland Lye based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Ashley Roland Lye. Ashley Roland Lye is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 263 | |
| 2 | 5 | |
| 3 | 40 | |
| 4 | 3 | |
| 5 | 11 | |
| 6 | Virally Inspired: Gen Y Attitudes Towards Viral Stealth Marketing | 1 |
| 7 | Computer Process Tracing Method: Revealing insights into consumer decision-making | 2 |
| 8 | 35 | |
| 9 | Don't Throw the Baby Out With the Bath Water! Integrating Relational and the 4P's Concept of Marketing | 2 |
| 10 | 30 | |
| 11 | 20 | |
| 12 | 22 | |
| 13 | Consumer Perceptions of Brand Extensions: Generalising Aaker & Keller’s Model | 17 |
| 14 | 3 | |
| 15 | 3 |
About Ashley Roland Lye
Ashley Roland Lye is a scholar working on Tourism, Leisure and Hospitality Management, Marketing and General Decision Sciences, having authored 15 papers that have together received 457 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (7 papers), Customer Service Quality and Loyalty (4 papers) and Consumer Market Behavior and Pricing (4 papers). The work is most often cited by research in Marketing (198 citations), Business and International Management (26 citations) and Strategy and Management (190 citations). Ashley Roland Lye has collaborated with scholars based in Australia, New Zealand and United States. Frequent co-authors include Sharyn Rundle‐Thiele, Bill Merrilees, Robert T. Hamilton, Wei Shao, Robert Rugimbana, P. Venkateswarlu and J E Barrett. Their work appears in journals such as Industrial Marketing Management, European Journal of Marketing and Journal of Retailing and Consumer Services.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.