Gareth Smith

2.1k total citations
34 papers, 1.4k citations indexed

About

Gareth Smith is a scholar working on Marketing, Sociology and Political Science and Strategy and Management. According to data from OpenAlex, Gareth Smith has authored 34 papers receiving a total of 1.4k indexed citations (citations by other indexed papers that have themselves been cited), including 18 papers in Marketing, 12 papers in Sociology and Political Science and 10 papers in Strategy and Management. Recurrent topics in Gareth Smith's work include Consumer Behavior in Brand Consumption and Identification (14 papers), Digital Marketing and Social Media (8 papers) and Customer Service Quality and Loyalty (8 papers). Gareth Smith is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (14 papers), Digital Marketing and Social Media (8 papers) and Customer Service Quality and Loyalty (8 papers). Gareth Smith collaborates with scholars based in United Kingdom, Australia and United States. Gareth Smith's co-authors include Alan French, Adamantios Diamantopoulos, Ian Grime, Richard Speed, John Saunders, Alison J. Clarke, Alison Smith, Catherine Needham and Fiona Spotswood and has published in prestigious journals such as European Journal of Marketing, Journal of Marketing Management and Service Industries Journal.

In The Last Decade

Gareth Smith

33 papers receiving 1.3k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Gareth Smith United Kingdom 20 778 674 334 282 244 34 1.4k
Richard Speed Australia 14 946 1.2× 632 0.9× 403 1.2× 486 1.7× 90 0.4× 21 1.6k
Al Ries Italy 11 615 0.8× 439 0.7× 303 0.9× 287 1.0× 101 0.4× 22 1.2k
Charles H. Patti United States 15 599 0.8× 455 0.7× 178 0.5× 178 0.6× 118 0.5× 44 954
Eugene D. Jaffe Israel 22 832 1.1× 654 1.0× 295 0.9× 560 2.0× 77 0.3× 58 1.7k
Colin Jevons Australia 18 773 1.0× 636 0.9× 347 1.0× 418 1.5× 106 0.4× 43 1.3k
José I. Rojas‐Méndez Canada 20 720 0.9× 688 1.0× 311 0.9× 224 0.8× 88 0.4× 47 1.4k
Nancy D. Albers‐Miller United States 12 633 0.8× 433 0.6× 241 0.7× 115 0.4× 105 0.4× 23 1.1k
John Nadeau Canada 17 415 0.5× 767 1.1× 166 0.5× 139 0.5× 86 0.4× 54 1.2k
Anthony Pecotich Australia 19 552 0.7× 408 0.6× 450 1.3× 425 1.5× 71 0.3× 60 1.4k
Andrea Hemetsberger Austria 18 607 0.8× 609 0.9× 220 0.7× 153 0.5× 253 1.0× 39 1.3k

Countries citing papers authored by Gareth Smith

Since Specialization
Citations

This map shows the geographic impact of Gareth Smith's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Gareth Smith with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Gareth Smith more than expected).

Fields of papers citing papers by Gareth Smith

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Gareth Smith. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Gareth Smith. The network helps show where Gareth Smith may publish in the future.

Co-authorship network of co-authors of Gareth Smith

This figure shows the co-authorship network connecting the top 25 collaborators of Gareth Smith. A scholar is included among the top collaborators of Gareth Smith based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Gareth Smith. Gareth Smith is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Smith, Gareth & Fiona Spotswood. (2013). The Brand Equity of the Liberal Democrats in the 2010 General Election: A National and Local Perspective. Journal of Political Marketing. 12(2-3). 182–196. 17 indexed citations
2.
French, Alan & Gareth Smith. (2013). Measuring brand association strength: a consumer based brand equity approach. European Journal of Marketing. 47(8). 1356–1367. 71 indexed citations
3.
Smith, Gareth & Alan French. (2011). Measuring the changes to leader brand associations during the 2010 election campaign. Journal of Marketing Management. 27(7-8). 718–735. 22 indexed citations
4.
French, Alan & Gareth Smith. (2010). Measuring political brand equity: a consumer oriented approach. European Journal of Marketing. 44(3/4). 460–477. 100 indexed citations
5.
Smith, Gareth. (2009). Conceptualizing and Testing Brand Personality in British Politics. Journal of Political Marketing. 8(3). 209–232. 68 indexed citations
6.
Smith, Gareth. (2006). Competitive analysis, structure and strategy in politics: a critical approach. Journal of Public Affairs. 6(1). 4–14. 7 indexed citations
7.
Smith, Gareth. (2005). Positioning Political Parties: The 2005 UK General Election. Journal of Marketing Management. 21(9-10). 1135–1149. 21 indexed citations
8.
Smith, Gareth. (2004). Brand Image Transfer Through Sponsorship: A Consumer Learning Perspective. Journal of Marketing Management. 20(3-4). 457–474. 144 indexed citations
9.
Grime, Ian, Adamantios Diamantopoulos, & Gareth Smith. (2002). Consumer evaluations of extensions and their effects on the core brand. European Journal of Marketing. 36(11/12). 1415–1438. 115 indexed citations
10.
Smith, Gareth. (2001). The 2001 General Election: Factors Influencing the Brand Image of Political Parties and their Leaders. Journal of Marketing Management. 17(9-10). 989–1006. 87 indexed citations
11.
Smith, Gareth, et al.. (2001). Strategic political segmentation ‐ A new approach for a new era of political marketing. European Journal of Marketing. 35(9/10). 1058–1073. 61 indexed citations
12.
Smith, Gareth, et al.. (1997). Developing buyer-supplier relationships in the automobile industry A study of Jaguar and Nippondenso. 3(1). 33–42. 22 indexed citations
13.
Smith, Gareth, et al.. (1997). Towards culture-driven strategic marketing planning: the use of participatory action research. Journal of Strategic Marketing. 5(3). 127–141. 8 indexed citations
14.
Saunders, John, et al.. (1996). Foreword: Exploring marketing planning. Journal of Marketing Management. 12(1-3). 1–3. 3 indexed citations
15.
Smith, Gareth, et al.. (1995). Aggressive and Prudential Marketing Strategy for Financial Services. Service Industries Journal. 15(3). 350–365. 4 indexed citations
16.
Smith, Gareth, et al.. (1992). DEVELOPING MARKETING STRATEGY IN THE NOT‐FOR‐PROFIT SECTOR. Library Management. 13(4). 6–21. 17 indexed citations
17.
Speed, Richard & Gareth Smith. (1992). Retail Financial Services Segmentation. Service Industries Journal. 12(3). 368–383. 51 indexed citations
18.
Smith, Gareth & John Saunders. (1990). The application of marketing to British politics. Journal of Marketing Management. 5(3). 295–306. 70 indexed citations
19.
Smith, Gareth. (1988). Applying Marketing to the Public Sector: The Case of Local Authority Leisure Centres. International Journal of Public Sector Management. 1(3). 36–45. 5 indexed citations
20.
Smith, Gareth. (1987). The Use and Effectiveness of the Case Study Method in Management Education- A Critical Review. Management Education and Development. 18(1). 51–61. 36 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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