Frank Germann

1.6k total citations · 2 hit papers
18 papers, 1.2k citations indexed

About

Frank Germann is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science. According to data from OpenAlex, Frank Germann has authored 18 papers receiving a total of 1.2k indexed citations (citations by other indexed papers that have themselves been cited), including 12 papers in Marketing, 7 papers in Organizational Behavior and Human Resource Management and 5 papers in Sociology and Political Science. Recurrent topics in Frank Germann's work include Consumer Behavior in Brand Consumption and Identification (5 papers), Consumer Market Behavior and Pricing (4 papers) and Digital Marketing and Social Media (4 papers). Frank Germann is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Consumer Market Behavior and Pricing (4 papers) and Digital Marketing and Social Media (4 papers). Frank Germann collaborates with scholars based in United States, United Kingdom and France. Frank Germann's co-authors include Rajdeep Grewal, Peter Ebbes, Gary L. Lilien, Arvind Rangaswamy, Shrihari Sridhar, Matthias Kraus, Aaron Garvey, Rajendra K. Srivastava, William T. Ross and Lisa E. Bolton and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.

In The Last Decade

Frank Germann

16 papers receiving 1.0k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Washing Away Your Sins? Corporate Social Responsibility, Corporate Social Irresponsibility, and Firm Performance

2015 384 citations Frank Germann, Rajdeep Grewal et al. Journal of Marketing profile →
The Chief Marketing Officer Matters!

2015 318 citations Frank Germann, Peter Ebbes et al. Journal of Marketing profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Frank Germann United States	8	563	544	265	258	227	18	1.2k
Babu John Mariadoss United States	18	500 0.9×	563 1.0×	294 1.1×	377 1.5×	73 0.3×	34	1.2k
Dirk Morschett Switzerland	22	742 1.3×	734 1.3×	258 1.0×	511 2.0×	249 1.1×	62	1.6k
Yoon Koh United States	16	603 1.1×	377 0.7×	513 1.9×	212 0.8×	182 0.8×	46	1.2k
Sascha Raithel Germany	16	638 1.1×	814 1.5×	307 1.2×	253 1.0×	390 1.7×	35	1.4k
Artur Baldauf Switzerland	16	436 0.8×	448 0.8×	300 1.1×	645 2.5×	167 0.7×	29	1.3k
Arvind Sahay India	12	228 0.4×	580 1.1×	190 0.7×	316 1.2×	102 0.4×	37	1.0k
Anne L. Souchon United Kingdom	21	260 0.5×	753 1.4×	175 0.7×	401 1.6×	102 0.4×	41	1.2k
Augusto Rodríguez Orejuela Colombia	14	383 0.7×	352 0.6×	349 1.3×	180 0.7×	53 0.2×	54	1.0k
Vishal Kashyap United States	15	286 0.5×	383 0.7×	201 0.8×	278 1.1×	63 0.3×	24	864
I‐Chieh Hsu Taiwan	14	218 0.4×	519 1.0×	291 1.1×	358 1.4×	84 0.4×	20	1.3k

Countries citing papers authored by Frank Germann

Since Specialization

Citations

This map shows the geographic impact of Frank Germann's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Frank Germann with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Frank Germann more than expected).

Fields of papers citing papers by Frank Germann

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Frank Germann. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Frank Germann. The network helps show where Frank Germann may publish in the future.

Co-authorship network of co-authors of Frank Germann

This figure shows the co-authorship network connecting the top 25 collaborators of Frank Germann. A scholar is included among the top collaborators of Frank Germann based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Frank Germann. Frank Germann is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

18 of 18 papers shown

Ebbes, Peter, Frank Germann, & Rajdeep Grewal. (2024). Getting the Board on Board: Marketing Department Power and Board Interlocks. Journal of Marketing Research. 62(1). 1–21.

Germann, Frank, Stephen J. Anderson, Pradeep K. Chintagunta, & Naufel J. Vilcassim. (2023). Frontiers: Breaking the Glass Ceiling: Empowering Female Entrepreneurs Through Female Mentors. Marketing Science. 43(2). 244–253. 7 indexed citations

Costello, John P., et al.. (2023). The Uptrend Effect: Encouraging Healthy Behaviors Through Greater Inferred Normativity. Journal of Marketing Research. 61(1). 110–127. 1 indexed citations

Germann, Frank, Stephen J. Anderson, Pradeep K. Chintagunta, & Naufel J. Vilcassim. (2023). Breaking the Glass Ceiling: Empowering Female Entrepreneurs through Female Mentors. SSRN Electronic Journal. 3 indexed citations

Germann, Frank & Aaron Garvey. (2022). It’s Gotta Be the Shoes! Performance Enhancement Effects of Novel Brand Advertising. Journal of Advertising. 51(4). 469–485. 1 indexed citations

McAlister, Leigh, et al.. (2022). A taxonomy of marketing organizations. Journal of the Academy of Marketing Science. 51(3). 617–635. 7 indexed citations

Germann, Frank, et al.. (2022). A Call for Research at the Public Policy–Marketing Strategy Interface. Journal of Public Policy & Marketing. 41(3). 213–215. 7 indexed citations

Anderson, Stephen J., Pradeep K. Chintagunta, Frank Germann, & Naufel J. Vilcassim. (2021). Do Marketers Matter for Entrepreneurs? Evidence from a Field Experiment in Uganda. Journal of Marketing. 85(3). 78–96. 27 indexed citations

Anderson, Stephen J., Pradeep K. Chintagunta, Frank Germann, & Naufel J. Vilcassim. (2020). The Impact of Volunteer Marketers on Product Differentiation and Firm Growth: A Field Experiment with Ugandan Entrepreneurs. SSRN Electronic Journal. 2 indexed citations

10.

Germann, Frank, et al.. (2020). Driving Customer Analytics From the Top. RePEc: Research Papers in Economics. 7(3-4). 43–61. 5 indexed citations

11.

Ebbes, Peter, Frank Germann, & Rajdeep Grewal. (2019). Marketing Department Power and Board Interlocks. SSRN Electronic Journal.

12.

Sridhar, Shrihari, et al.. (2016). Relating Online, Regional, and National Advertising to Firm Value. Journal of Marketing. 80(4). 39–55. 95 indexed citations

13.

Germann, Frank, et al.. (2015). Washing Away Your Sins? Corporate Social Responsibility, Corporate Social Irresponsibility, and Firm Performance. Journal of Marketing. 80(2). 59–79. 384 indexed citations breakdown →

14.

Garvey, Aaron, Frank Germann, & Lisa E. Bolton. (2015). Performance Brand Placebos: How Brands Improve Performance and Consumers Take the Credit. Journal of Consumer Research. 42(6). 931–951. 39 indexed citations

15.

Germann, Frank, Peter Ebbes, & Rajdeep Grewal. (2015). The Chief Marketing Officer Matters!. Journal of Marketing. 79(3). 1–22. 318 indexed citations breakdown →

16.

Germann, Frank, et al.. (2014). Do Retailers Benefit from Deploying Customer Analytics?. Journal of Retailing. 90(4). 587–593. 67 indexed citations

17.

Germann, Frank, Rajdeep Grewal, William T. Ross, & Rajendra K. Srivastava. (2013). Product recalls and the moderating role of brand commitment. Marketing Letters. 25(2). 179–191. 54 indexed citations

18.

Germann, Frank, Gary L. Lilien, & Arvind Rangaswamy. (2012). Performance implications of deploying marketing analytics. International Journal of Research in Marketing. 30(2). 114–128. 144 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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