Arvind Sahay

1.5k total citations · 1 hit paper
37 papers, 1.0k citations indexed

About

Arvind Sahay is a scholar working on Marketing, Strategy and Management and Economics and Econometrics. According to data from OpenAlex, Arvind Sahay has authored 37 papers receiving a total of 1.0k indexed citations (citations by other indexed papers that have themselves been cited), including 17 papers in Marketing, 11 papers in Strategy and Management and 9 papers in Economics and Econometrics. Recurrent topics in Arvind Sahay's work include Consumer Behavior in Brand Consumption and Identification (11 papers), Consumer Market Behavior and Pricing (8 papers) and Consumer Retail Behavior Studies (6 papers). Arvind Sahay is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Consumer Market Behavior and Pricing (8 papers) and Consumer Retail Behavior Studies (6 papers). Arvind Sahay collaborates with scholars based in India, United States and Norway. Arvind Sahay's co-authors include Preet S. Aulakh, Masaaki Kotabe, Debra Riley, Nivedita Sharma, Sumitava Mukherjee, V. S. Chandrasekhar Pammi, Narayanan Srinivasan, Gordhan K. Saini, Jane Gould and Abraham Koshy and has published in prestigious journals such as Journal of Marketing, Journal of Business Research and Journal of International Business Studies.

In The Last Decade

Arvind Sahay

34 papers receiving 921 citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Trust and Performance in Cross-Border Marketing Partnerships: A Behavioral Approach

1996 565 citations Preet S. Aulakh, Masaaki Kotabe et al. profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Arvind Sahay India	12	580	316	228	209	190	37	1.0k
Anne L. Souchon United Kingdom	21	753 1.3×	401 1.3×	260 1.1×	154 0.7×	175 0.9×	41	1.2k
Gabriele Troilo Italy	11	405 0.7×	315 1.0×	309 1.4×	162 0.8×	165 0.9×	21	889
Stephanie Slater United Kingdom	10	703 1.2×	331 1.0×	280 1.2×	424 2.0×	199 1.0×	19	1.2k
Sergio Olavarrieta Chile	11	468 0.8×	219 0.7×	305 1.3×	226 1.1×	139 0.7×	37	967
Carmen Lages Portugal	11	621 1.1×	216 0.7×	253 1.1×	105 0.5×	193 1.0×	21	976
Babu John Mariadoss United States	18	563 1.0×	377 1.2×	500 2.2×	149 0.7×	294 1.5×	34	1.2k
Da-Chian Hu Taiwan	20	532 0.9×	451 1.4×	275 1.2×	196 0.9×	255 1.3×	35	1.3k
Alexandros Papalexandris Greece	9	610 1.1×	279 0.9×	102 0.4×	203 1.0×	118 0.6×	16	1.1k
Vishal Kashyap United States	15	383 0.7×	278 0.9×	286 1.3×	168 0.8×	201 1.1×	24	864
Janice M. Payan United States	16	418 0.7×	474 1.5×	261 1.1×	221 1.1×	191 1.0×	24	938

Countries citing papers authored by Arvind Sahay

Since Specialization

Citations

This map shows the geographic impact of Arvind Sahay's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Arvind Sahay with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Arvind Sahay more than expected).

Fields of papers citing papers by Arvind Sahay

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Arvind Sahay. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Arvind Sahay. The network helps show where Arvind Sahay may publish in the future.

Co-authorship network of co-authors of Arvind Sahay

This figure shows the co-authorship network connecting the top 25 collaborators of Arvind Sahay. A scholar is included among the top collaborators of Arvind Sahay based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Arvind Sahay. Arvind Sahay is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Agarwal, Neeraj, et al.. (2025). Remote sensing, geospatial and AI/ML techniques: catalysing growth in India's blue economy. CSI Transactions on ICT. 13(1). 27–42. 2 indexed citations

Sahay, Arvind, et al.. (2024). Is gold a preferable diversifier of cleaner equity risk across diverse scenarios? Evidence from multidimensional connectedness and spillover measures. Energy. 305. 132411–132411. 1 indexed citations

Jaikumar, Saravana, Pradeep K. Chintagunta, & Arvind Sahay. (2024). Do No Harm? Unintended Consequences of Pharmaceutical Price Regulation in India. Journal of Marketing. 88(6). 1–23. 1 indexed citations

Sahay, Arvind, et al.. (2024). Cashbacks “In the nick of time”: consumers’ sensitivity to promotion delays and impact on promotion judgments. Journal of Consumer Marketing. 41(5). 524–539.

Ghosh, Ranjan, et al.. (2023). Consumer preference for nutrition front-of-pack-label formats in India: Evidence from a large-scale experimental survey. Food Quality and Preference. 111. 104993–104993. 2 indexed citations

Sahay, Arvind, et al.. (2022). Too many cooks spoil the broth? Number of promotional gifts and impact on consumer choice. Journal of Retailing and Consumer Services. 69. 103083–103083. 10 indexed citations

Bhattacharyya, Som Sekhar, Arvind Sahay, & Arunaditya Sahay. (2022). The Quest for Competitive Advantage: The Role of Technology Depth and Breadth at the Customer Interface. Vikalpa The Journal for Decision Makers. 47(4). 274–287. 3 indexed citations

Mohapatra, Sanket, et al.. (2021). Central bank gold reserves and sovereign credit risk. Finance research letters. 45. 102127–102127. 7 indexed citations

Narayanan, Priya, et al.. (2020). Understanding the government's attempt to transform attitudes towards a critical resource: Gold monetization in India. Resources Policy. 66. 101600–101600. 1 indexed citations

10.

Sahay, Arvind, et al.. (2019). Paytm: Navigating the Transition From an E-Wallet to a Payments Bank.

11.

Saini, Gordhan K., Arvind Sahay, & Gurumurthy Kalyanaram. (2019). How do complementarity and discount choices interact with latitude of price acceptance in price bundling?. Journal of Consumer Marketing. 36(7). 962–976. 9 indexed citations

12.

Mukherjee, Sumitava, Arvind Sahay, V. S. Chandrasekhar Pammi, & Narayanan Srinivasan. (2017). Is loss-aversion magnitude-dependent? Measuring prospective affective judgments regarding gains and losses. Judgment and Decision Making. 12(1). 81–89. 47 indexed citations

13.

Mukherjee, Sumitava & Arvind Sahay. (2017). Nocebo effects from negative product information: when information hurts, paying money could heal. Journal of Consumer Marketing. 35(1). 32–39. 3 indexed citations

14.

Jaikumar, Saravana & Arvind Sahay. (2015). Celebrity endorsements and branding strategies: event study from India. Journal of Product & Brand Management. 24(6). 633–645. 7 indexed citations

15.

Sahay, Arvind, Sumitava Mukherjee, & Prem Prakash Dewani. (2015). Price discount framings on product bundles with shipping surcharges in the Indian market. Journal of Indian Business Research. 7(1). 4–20. 6 indexed citations

16.

Saini, Gordhan K. & Arvind Sahay. (2014). Comparing retail formats in an emerging market. Journal of Indian Business Research. 6(1). 48–69. 10 indexed citations

17.

Sahay, Arvind, et al.. (2012). Role of affect and cognition in consumer brand relationship: exploring gender differences. Journal of Indian Business Research. 4(1). 36–60. 15 indexed citations

18.

Sahay, Arvind. (2007). How to Reap Higher Profits With Dynamic Princing. MIT Sloan management review. 48(4). 53–60. 35 indexed citations

19.

Sahay, Arvind & Debra Riley. (2003). The Role of Resource Access, Market Considerations, and the Nature of Innovation in Pursuit of Standards in the New Product Development Process. Journal of Product Innovation Management. 20(5). 338–355. 45 indexed citations

20.

Kotabe, Masaaki, Arvind Sahay, & Preet S. Aulakh. (1996). Emerging Role of Technology Licensing in the Development of Global Product Strategy: Conceptual Framework and Research Propositions. Journal of Marketing. 60(1). 73–88. 73 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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