Dirk Morschett

3.3k total citations
62 papers, 1.6k citations indexed

About

Dirk Morschett is a scholar working on Strategy and Management, Marketing and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Dirk Morschett has authored 62 papers receiving a total of 1.6k indexed citations (citations by other indexed papers that have themselves been cited), including 30 papers in Strategy and Management, 21 papers in Marketing and 15 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Dirk Morschett's work include International Business and FDI (21 papers), Customer Service Quality and Loyalty (13 papers) and Consumer Behavior in Brand Consumption and Identification (12 papers). Dirk Morschett is often cited by papers focused on International Business and FDI (21 papers), Customer Service Quality and Loyalty (13 papers) and Consumer Behavior in Brand Consumption and Identification (12 papers). Dirk Morschett collaborates with scholars based in Switzerland, Germany and Austria. Dirk Morschett's co-authors include Hanna Schramm‐Klein, Bernhard Swoboda, Joachim Zentes, Thomas Foscht, Sascha Steinmann, Gerhard Wagner, Edith Olejnik, Indrajit Sinha, Cesar Maloles and Bich Ngoc Lê and has published in prestigious journals such as Journal of the Academy of Marketing Science, Industrial Marketing Management and Journal of Retailing and Consumer Services.

In The Last Decade

Dirk Morschett

56 papers receiving 1.4k citations

Peers

Dirk Morschett

MARKE

OBHRM

SPS

ACCOU

Jody Evans Australia

Brenda Sternquist United States

Artur Baldauf Switzerland

Nicholas Alexander United Kingdom

Mrinal Ghosh United States

Anne Marie Doherty United Kingdom

Anne L. Souchon United Kingdom

Mo Yamin United Kingdom

Craig C Julian Australia

Boris Snoj Slovenia

Jody Evans Australia

Dirk Morschett

599 ×0.8

MARKE

842 ×1.1

534 ×1.0

OBHRM

389 ×1.5

SPS

187 ×0.8

ACCOU

Citations per year, relative to Dirk Morschett Dirk Morschett (= 1×) peers Jody Evans

Countries citing papers authored by Dirk Morschett

Since Specialization

Citations

This map shows the geographic impact of Dirk Morschett's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Dirk Morschett with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Dirk Morschett more than expected).

Fields of papers citing papers by Dirk Morschett

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Dirk Morschett. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Dirk Morschett. The network helps show where Dirk Morschett may publish in the future.

Co-authorship network of co-authors of Dirk Morschett

This figure shows the co-authorship network connecting the top 25 collaborators of Dirk Morschett. A scholar is included among the top collaborators of Dirk Morschett based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Dirk Morschett. Dirk Morschett is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Morschett, Dirk, et al.. (2023). Retailers’ foreign market exits over time: A strategic management perspective. International Business Review. 32(5). 102164–102164. 5 indexed citations

Lê, Bich Ngoc & Dirk Morschett. (2023). How EMNEs and DMNEs can attract applicants in emerging and developed countries – a cross-national conjoint analysis on the role of country-of-origin and CSR. The International Journal of Human Resource Management. 35(8). 1449–1485. 2 indexed citations

Wang, Daojuan, et al.. (2023). Light Touch Goes Where? A Longitudinal Study of the Post-Acquisition Integration Paths Adopted by Chinese Multinational Enterprises. Journal of International Management. 29(5). 101063–101063.

Lê, Bich Ngoc & Dirk Morschett. (2022). Employer Attractiveness of EMNEs: The Role of CSR in Overcoming Country-of-Origin Image Constraints in Developed Host Countries. Management International Review. 63(2). 313–346. 10 indexed citations

Morschett, Dirk, et al.. (2022). Under which conditions do manufacturing companies choose FDI for service provision in foreign markets? An investigation using fsQCA. Industrial Marketing Management. 104. 38–50. 17 indexed citations

Morschett, Dirk, et al.. (2016). Internationalization Speed of Online Retailers: A Resource-Based Perspective on the Influence Factors. Management International Review. 56(5). 733–757. 52 indexed citations

Morschett, Dirk, et al.. (2016). Reducing the Negative Effect of Consumer Ethnocentrism on Patronage Behaviour at Foreign Retailers. Marketing ZFP. 38(4). 228–242.

Zentes, Joachim, Dirk Morschett, & Hanna Schramm‐Klein. (2011). Strategic retail management : text and international cases. TU Digital Collections (Thammasat University). 44 indexed citations

Schramm‐Klein, Hanna, Gerhard Wagner, Sascha Steinmann, & Dirk Morschett. (2011). Cross-channel integration – is it valued by customers?. The International Review of Retail Distribution and Consumer Research. 21(5). 501–511. 73 indexed citations

10.

Grünig, Rudolf & Dirk Morschett. (2011). Developing International Strategies. Digital Access to Libraries (Université catholique de Louvain (UCL), l'Université de Namur (UNamur) and the Université Saint-Louis (USL-B)). 5 indexed citations

11.

Morschett, Dirk, et al.. (2009). European Retail Research. DIAL (Catholic University of Leuven). 7 indexed citations

12.

Morschett, Dirk. (2009). Marcas de distribuidor en Suiza y Alemania: estado actual y cambios recientes. Distribución y consumo. 19(107). 38–49. 1 indexed citations

13.

Schramm‐Klein, Hanna, Dirk Morschett, & Bernhard Swoboda. (2008). Verticalization: the Impact of Channel Strategy on Product Brand Loyalty and the Role of Involvement in the Fashion Industry. ACR North American Advances. 8 indexed citations

14.

Morschett, Dirk, et al.. (2007). The Influence of Self-Congruity, Brand Personality and Brand Performance on Store Loyalty. ACR European Advances. 8 indexed citations

15.

Schramm‐Klein, Hanna & Dirk Morschett. (2006). The Relationship between marketing performance, logistics performance and company performance for retail companies. The International Review of Retail Distribution and Consumer Research. 16(2). 277–296. 62 indexed citations

16.

Morschett, Dirk. (2006). Firm‐specific influences on the internalization of after‐sales service activities in foreign markets. Journal of Services Marketing. 20(5). 309–323. 20 indexed citations

17.

Schramm‐Klein, Hanna & Dirk Morschett. (2005). Retail Channel Portfolios: Channel-Attributes or Integration-Benefit - What Counts More?. ACR European Advances. 7 indexed citations

18.

Morschett, Dirk, Bernhard Swoboda, & Hanna Schramm‐Klein. (2005). Shopping Orientations As Determinants of Attitude Towards Food Retailers and Perception of Store Attributes. ACR European Advances. 2 indexed citations

19.

Zentes, Joachim, Bernhard Swoboda, & Dirk Morschett. (2003). Kooperationen, Allianzen und Netzwerke : Grundlagen - Ansätze - Perspektiven. Gabler eBooks. 4 indexed citations

20.

Morschett, Dirk. (2002). Retail Branding und Integriertes Handelsmarketing. Deutscher Universitätsverlag eBooks. 5 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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