Sascha Raithel

2.1k total citations · 1 hit paper
35 papers, 1.4k citations indexed

About

Sascha Raithel is a scholar working on Marketing, Strategy and Management and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Sascha Raithel has authored 35 papers receiving a total of 1.4k indexed citations (citations by other indexed papers that have themselves been cited), including 18 papers in Marketing, 14 papers in Strategy and Management and 10 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Sascha Raithel's work include Consumer Behavior in Brand Consumption and Identification (12 papers), Corporate Identity and Reputation (9 papers) and Customer Service Quality and Loyalty (8 papers). Sascha Raithel is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (12 papers), Corporate Identity and Reputation (9 papers) and Customer Service Quality and Loyalty (8 papers). Sascha Raithel collaborates with scholars based in Germany, United States and Sweden. Sascha Raithel's co-authors include Manfred Schwaiger, Xueming Luo, Heli Wang, Qinqin Zheng, Philipp Schreck, Stefan J. Hock, Marko Sarstedt, Michael A. Wiles, Alexander Mafael and Charles R. Taylor and has published in prestigious journals such as Strategic Management Journal, Management Science and Journal of Marketing Research.

In The Last Decade

Sascha Raithel

32 papers receiving 1.3k citations

Hit Papers

Corporate social performance, analyst stock recommendatio... 2013 2026 2017 2021 2013 100 200 300
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

  1. Corporate social performance, analyst stock recommendations, and firm future returns
    2013 394 citations Xueming Luo, Heli Wang et al. Strategic Management Journal profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Sascha Raithel Germany 16 814 638 390 307 253 35 1.4k
Frank Germann United States 8 544 0.7× 563 0.9× 227 0.6× 265 0.9× 258 1.0× 18 1.2k
Jill A. Brown United States 14 778 1.0× 303 0.5× 379 1.0× 121 0.4× 246 1.0× 33 1.2k
Alison Mackey United States 9 788 1.0× 279 0.4× 305 0.8× 153 0.5× 568 2.2× 15 1.3k
Suresh Cuganesan Australia 24 1.0k 1.3× 244 0.4× 448 1.1× 192 0.6× 213 0.8× 73 1.7k
Karen S. Cravens United States 19 656 0.8× 446 0.7× 486 1.2× 324 1.1× 457 1.8× 30 1.7k
Craig E. Carroll United States 12 755 0.9× 301 0.5× 242 0.6× 293 1.0× 171 0.7× 19 1.2k
Ye Dai United States 12 712 0.9× 167 0.3× 294 0.8× 191 0.6× 384 1.5× 27 1.2k
Doris M. Merkl‐Davies United Kingdom 12 591 0.7× 192 0.3× 468 1.2× 154 0.5× 208 0.8× 25 1.1k
Jason W. Ridge United States 11 759 0.9× 295 0.5× 510 1.3× 129 0.4× 234 0.9× 20 1.1k
Guido Berens Netherlands 17 1.1k 1.4× 931 1.5× 164 0.4× 446 1.5× 479 1.9× 29 1.8k

Countries citing papers authored by Sascha Raithel

Since Specialization
Citations

This map shows the geographic impact of Sascha Raithel's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Sascha Raithel with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Sascha Raithel more than expected).

Fields of papers citing papers by Sascha Raithel

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Sascha Raithel. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Sascha Raithel. The network helps show where Sascha Raithel may publish in the future.

Co-authorship network of co-authors of Sascha Raithel

This figure shows the co-authorship network connecting the top 25 collaborators of Sascha Raithel. A scholar is included among the top collaborators of Sascha Raithel based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Sascha Raithel. Sascha Raithel is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Raithel, Sascha, Charles R. Taylor, David W. Stewart, & Alexander Mafael. (2025). Winning the Advertising Game.
2.
Raithel, Sascha, et al.. (2024). The role of possessions for the extended self of sustainability- concerned anti-consumers. AMS Review. 14(3-4). 220–238. 1 indexed citations
3.
Bigus, Jochen, et al.. (2023). Definitions and measures of corporate reputation in accounting and management: commonalities, differences, and future research. Accounting and Business Research. 54(3). 304–336. 12 indexed citations
4.
Raithel, Sascha, Stefan J. Hock, & Alexander Mafael. (2023). Product recall effectiveness and consumers’ participation in corrective actions. Journal of the Academy of Marketing Science. 52(3). 716–735. 5 indexed citations
5.
Raithel, Sascha, Alexander Mafael, & Stefan J. Hock. (2021). The effects of brand equity and failure severity on remedy choice after a product recall. Journal of Product & Brand Management. 30(8). 1247–1261. 10 indexed citations
6.
Mafael, Alexander, Sascha Raithel, & Stefan J. Hock. (2021). Managing customer satisfaction after a product recall: the joint role of remedy, brand equity, and severity. Journal of the Academy of Marketing Science. 50(1). 174–194. 34 indexed citations
7.
Kleinaltenkamp, Michael, Suvi Nenonen, Sascha Raithel, & Kaj Storbacka. (2020). Solution business fitness: measuring and managing across business logics. Journal of Business and Industrial Marketing. 36(7). 1116–1129. 4 indexed citations
8.
Taylor, Charles R., et al.. (2019). Portrayals of Minorities and Women in Super Bowl Advertising. Journal of Consumer Affairs. 53(4). 1535–1572. 12 indexed citations
9.
Hock, Stefan J. & Sascha Raithel. (2019). Managing Negative Celebrity Endorser Publicity: How Announcements of Firm (Non)Responses Affect Stock Returns. Management Science. 66(3). 1473–1495. 42 indexed citations
10.
Kleinaltenkamp, Michael, et al.. (2017). Customization of B2B Services: Measurement and Impact on Firm Performance. RePEc: Research Papers in Economics. 1(1). 39–56. 4 indexed citations
11.
Raithel, Sascha, Charles R. Taylor, & Stefan J. Hock. (2016). Are Super Bowl ads a super waste of money? Examining the intermediary roles of customer-based brand equity and customer equity effects. Journal of Business Research. 69(9). 3788–3794. 27 indexed citations
12.
Luo, Xueming, Heli Wang, Sascha Raithel, & Qinqin Zheng. (2015). Corporate Social Performance, Analyst Stock Recommendations, and Firm Future Returns. Institutional Knowledge (InK) - Institutional Knowledge at Singapore Management University (Singapore Management University). 15 indexed citations
13.
Raithel, Sascha, et al.. (2014). The Effect of Media Coverage on Employer Reputation. Journal of Media Economics. 27(4). 181–198. 12 indexed citations
14.
Luo, Xueming, Sascha Raithel, & Michael A. Wiles. (2013). The Impact of Brand Rating Dispersion on Firm Value. SSRN Electronic Journal. 4 indexed citations
15.
Luo, Xueming, Heli Wang, Sascha Raithel, & Qinqin Zheng. (2013). Corporate social performance, analyst stock recommendations, and firm future returns. Strategic Management Journal. 36(1). 123–136. 394 indexed citations breakdown →
16.
Luo, Xueming, Michael A. Wiles, & Sascha Raithel. (2013). Make the most of a polarizing brand. 5 indexed citations
17.
Morgan, R., et al.. (2012). The impact of a rapidly changing global PV market on the PV manufacturing supply chain. 1648–1650. 2 indexed citations
18.
Raithel, Sascha, et al.. (2011). Market-based Assets – die Trumpfkarte für das Reporting. Marketing Review St Gallen. 28(3). 54–59. 1 indexed citations
19.
Raithel, Sascha, et al.. (2010). The value‐relevance of corporate reputation during the financial crisis. Journal of Product & Brand Management. 19(6). 389–400. 50 indexed citations
20.
Raithel, Sascha, et al.. (2009). Operationalisierung latenter Variablen. WiSt - Wirtschaftswissenschaftliches Studium. 38(3). 125–130. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Breakdown of academic impact, for papers by Frank Germann Breakdown of academic impact, for papers by Jill A. Brown Breakdown of academic impact, for papers by Alison Mackey Breakdown of academic impact, for papers by Suresh Cuganesan Breakdown of academic impact, for papers by Karen S. Cravens Breakdown of academic impact, for papers by Craig E. Carroll Breakdown of academic impact, for papers by Ye Dai Breakdown of academic impact, for papers by Doris M. Merkl‐Davies Breakdown of academic impact, for papers by Jason W. Ridge Breakdown of academic impact, for papers by Guido Berens
Rankless by CCL
2026