Lai-Ying Leong

6.4k total citations · 7 hit papers
45 papers, 4.9k citations indexed

About

Lai-Ying Leong is a scholar working on Information Systems and Management, Sociology and Political Science and Marketing. According to data from OpenAlex, Lai-Ying Leong has authored 45 papers receiving a total of 4.9k indexed citations (citations by other indexed papers that have themselves been cited), including 35 papers in Information Systems and Management, 32 papers in Sociology and Political Science and 16 papers in Marketing. Recurrent topics in Lai-Ying Leong's work include Technology Adoption and User Behaviour (34 papers), Digital Marketing and Social Media (31 papers) and Consumer Retail Behavior Studies (10 papers). Lai-Ying Leong is often cited by papers focused on Technology Adoption and User Behaviour (34 papers), Digital Marketing and Social Media (31 papers) and Consumer Retail Behavior Studies (10 papers). Lai-Ying Leong collaborates with scholars based in Malaysia, United States and China. Lai-Ying Leong's co-authors include Keng‐Boon Ooi, Garry Wei‐Han Tan, Teck-Soon Hew, Voon‐Hsien Lee, Jun-Jie Hew, Binshan Lin, Alain Yee‐Loong Chong, Lai‐Wan Wong, June Wei and Noor Ismawati Jaafar and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Business Research and Tourism Management.

In The Last Decade

Lai-Ying Leong

45 papers receiving 4.6k citations

Hit Papers

Time to seize the digital evolution: Adoption ... 2013 2026 2017 2021 2019 2019 2013 2014 2020 100 200 300 400 500

Peers

Lai-Ying Leong
Comparison fields: 5 of 128
  • Sociology and Political Science 2.3k
  • Information Systems and Management 2.3k
  • Marketing 1.5k
  • Strategy and Management 764
  • Artificial Intelligence 610
Replace Voon‐Hsien Lee with:
Voon‐Hsien Lee Malaysia
Jun-Jie Hew Malaysia
Xin Luo United States
Abdullah M. Baabdullah Saudi Arabia
Savvas Papagiannidis United Kingdom
Teck-Soon Hew Malaysia
Kai H. Lim Hong Kong
Yulin Fang Hong Kong
Bernd W. Wirtz Germany
Matti Mäntymäki Finland
Voon‐Hsien Lee Malaysia View profile →
Citations per field, relative to Lai-Ying Leong
Lai-Ying Leong · 1×
Citations per year, relative to Lai-Ying Leong
Lai-Ying Leong · 1×

Countries citing papers authored by Lai-Ying Leong

Since Specialization
Citations

This map shows the geographic impact of Lai-Ying Leong's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Lai-Ying Leong with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Lai-Ying Leong more than expected).

Fields of papers citing papers by Lai-Ying Leong

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Lai-Ying Leong. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Lai-Ying Leong. The network helps show where Lai-Ying Leong may publish in the future.

Co-authorship network of co-authors of Lai-Ying Leong

This figure shows the co-authorship network connecting the top 25 collaborators of Lai-Ying Leong. A scholar is included among the top collaborators of Lai-Ying Leong based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Lai-Ying Leong. Lai-Ying Leong is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
# Work Indexed citations
1 4
2 15
3 6
4 34
5 6
6 30
7 29
8 42
9
Social media influencers: An effective marketing approach? breakdown →
108
10 22
11 39
12 35
13 55
14 64
15 44
16 130
17 260
18 141
19 97
20 232

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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