Lai-Ying Leong
- Sociology and Political Science top 0.5%
- Information Systems and Management top 0.05%
- Marketing top 0.5%
- Strategy and Management top 1%
- Artificial Intelligence top 2%
- Co-authors
- Keng‐Boon OoiGarry Wei‐Han TanTeck-Soon HewVoon‐Hsien LeeJun-Jie HewBinshan LinAlain Yee‐Loong ChongLai‐Wan Wong
- Topics
- Technology Adoption and User Behaviour (34 papers)Digital Marketing and Social Media (31 papers)Consumer Retail Behavior Studies (10 papers)
- Journals
- SHILAP Revista de lepidopterologíaJournal of Business ResearchTourism Management
- Partner nations
- MalaysiaUnited StatesChina
In The Last Decade
Lai-Ying Leong
45 papers receiving 4.6k citations
Hit Papers
Peers
Comparison fields: 5 of 128
- Sociology and Political Science 2.3k
- Information Systems and Management 2.3k
- Marketing 1.5k
- Strategy and Management 764
- Artificial Intelligence 610
Countries citing papers authored by Lai-Ying Leong
This map shows the geographic impact of Lai-Ying Leong's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Lai-Ying Leong with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Lai-Ying Leong more than expected).
Fields of papers citing papers by Lai-Ying Leong
This network shows the impact of papers produced by Lai-Ying Leong. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Lai-Ying Leong. The network helps show where Lai-Ying Leong may publish in the future.
Co-authorship network of co-authors of Lai-Ying Leong
This figure shows the co-authorship network connecting the top 25 collaborators of Lai-Ying Leong. A scholar is included among the top collaborators of Lai-Ying Leong based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Lai-Ying Leong. Lai-Ying Leong is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 4 | |
| 2 | 15 | |
| 3 | 6 | |
| 4 | 34 | |
| 5 | 6 | |
| 6 | 30 | |
| 7 | 29 | |
| 8 | 42 | |
| 9 | Social media influencers: An effective marketing approach?breakdown → | 108 |
| 10 | 22 | |
| 11 | 39 | |
| 12 | 35 | |
| 13 | 55 | |
| 14 | 64 | |
| 15 | 44 | |
| 16 | 130 | |
| 17 | 260 | |
| 18 | 141 | |
| 19 | 97 | |
| 20 | 232 |
About Lai-Ying Leong
Lai-Ying Leong is a scholar working on Information Systems and Management, Marketing and Sociology and Political Science, having authored 45 papers that have together received 4.9k indexed citations. Recurring topics across this work include Technology Adoption and User Behaviour (34 papers), Digital Marketing and Social Media (31 papers) and Consumer Retail Behavior Studies (10 papers). The work is most often cited by research in Information Systems and Management (2.3k citations), Marketing (1.5k citations) and Management Information Systems (538 citations). Lai-Ying Leong has collaborated with scholars based in Malaysia, United States and China. Frequent co-authors include Keng‐Boon Ooi, Garry Wei‐Han Tan, Teck-Soon Hew, Voon‐Hsien Lee, Jun-Jie Hew, Binshan Lin, Alain Yee‐Loong Chong, Lai‐Wan Wong, June Wei and Noor Ismawati Jaafar. Their work appears in journals such as SHILAP Revista de lepidopterología, Journal of Business Research and Tourism Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.