Eric Kennedy

547 total citations
11 papers, 426 citations indexed

About

Eric Kennedy is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Eric Kennedy has authored 11 papers receiving a total of 426 indexed citations (citations by other indexed papers that have themselves been cited), including 9 papers in Marketing, 6 papers in Sociology and Political Science and 4 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Eric Kennedy's work include Consumer Behavior in Brand Consumption and Identification (8 papers), Digital Marketing and Social Media (6 papers) and Service and Product Innovation (6 papers). Eric Kennedy is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Digital Marketing and Social Media (6 papers) and Service and Product Innovation (6 papers). Eric Kennedy collaborates with scholars based in United States, Norway and Germany. Eric Kennedy's co-authors include Francisco Guzmán, Joel M. Rawson, Michael Lee, Scott B. Selleck, Nicholas Ind, Holger J. Schmidt, Audhesh K. Paswan, Tin Trung Nguyen, Trang P. Tran and Kathleen A. Bieryla and has published in prestigious journals such as Journal of Consumer Marketing, Journal of Product & Brand Management and Journal of Brand Management.

In The Last Decade

Eric Kennedy

11 papers receiving 410 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Eric Kennedy United States	8	254	212	82	81	79	11	426
Myunghee Mindy Jeon United States	10	261 1.0×	380 1.8×	202 2.5×	44 0.5×	57 0.7×	13	583
Jessica Miller United States	7	200 0.8×	284 1.3×	29 0.4×	12 0.1×	87 1.1×	11	546
Michael F. Walsh United States	10	64 0.3×	57 0.3×	46 0.6×	120 1.5×	61 0.8×	20	451
Gardiner Morse United States	8	55 0.2×	50 0.2×	30 0.4×	122 1.5×	87 1.1×	12	366
Hyung-Su Kim South Korea	10	74 0.3×	41 0.2×	138 1.7×	120 1.5×	70 0.9×	15	433
Uzma Javed Pakistan	10	38 0.1×	105 0.5×	59 0.7×	22 0.3×	19 0.2×	28	313
Daniella McDonald United States	7	110 0.4×	96 0.5×	11 0.1×	22 0.3×	144 1.8×	12	365
Siyun Chen China	11	302 1.2×	258 1.2×	44 0.5×	13 0.2×	19 0.2×	38	521
Saerom Lee United States	7	161 0.6×	208 1.0×	50 0.6×	5 0.1×	16 0.2×	25	413
Namhee Lee South Korea	10	120 0.5×	165 0.8×	40 0.5×	24 0.3×	25 0.3×	37	493

Countries citing papers authored by Eric Kennedy

Since Specialization

Citations

This map shows the geographic impact of Eric Kennedy's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Eric Kennedy with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Eric Kennedy more than expected).

Fields of papers citing papers by Eric Kennedy

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Eric Kennedy. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Eric Kennedy. The network helps show where Eric Kennedy may publish in the future.

Co-authorship network of co-authors of Eric Kennedy

This figure shows the co-authorship network connecting the top 25 collaborators of Eric Kennedy. A scholar is included among the top collaborators of Eric Kennedy based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Eric Kennedy. Eric Kennedy is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

11 of 11 papers shown

1.

Nguyen, Tin Trung, et al.. (2025). The path from customer brand engagement to value co-creation in mobile branded apps. Journal of Marketing Analytics. 2 indexed citations

2.

Schmidt, Holger J., Nicholas Ind, Francisco Guzm án, & Eric Kennedy. (2021). Sociopolitical activist brands. Journal of Product & Brand Management. 31(1). 40–55. 76 indexed citations

3.

Kennedy, Eric, Francisco Guzm án, & Nicholas Ind. (2021). Motivating gender toward co-creation: a study on hedonic activities, social importance, and personal values. Journal of Brand Management. 29(1). 127–140. 9 indexed citations

4.

Kennedy, Eric & Francisco Guzm án. (2020). No matter what you do, I still love you: an examination of consumer reaction to brand transgressions. Journal of Product & Brand Management. 30(4). 594–608. 41 indexed citations

5.

Kennedy, Eric. (2019). Firm Motivations for Shareholder Co-creation. 5(1). 53–67. 3 indexed citations

6.

án, Francisco Guzm, Audhesh K. Paswan, & Eric Kennedy. (2018). Consumer Brand Value Co-creation Typology. 5(1). 40–52. 23 indexed citations

7.

Kennedy, Eric. (2017). I create, you create, we all create – for whom?. Journal of Product & Brand Management. 26(1). 68–79. 34 indexed citations

8.

Kennedy, Eric & Francisco Guzm án. (2017). When perceived ability to influence plays a role: brand co-creation in Web 2.0. Journal of Product & Brand Management. 26(4). 342–350. 38 indexed citations

9.

Kennedy, Eric & Francisco Guzm án. (2016). Co-creation of brand identities: consumer and industry influence and motivations. Journal of Consumer Marketing. 33(5). 313–323. 82 indexed citations

10.

Ebenstein, Donna M., et al.. (2015). Product Archaeology: Unearthing Business Decisions. 6(1). 22–36. 1 indexed citations

11.

Rawson, Joel M., Michael Lee, Eric Kennedy, & Scott B. Selleck. (2003). Drosophila neuromuscular synapse assembly and function require the TGF‐β type I receptor saxophone and the transcription factor Mad. Journal of Neurobiology. 55(2). 134–150. 117 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact