Nada Nasr

1.2k total citations · 1 hit paper
6 papers, 804 citations indexed

About

Nada Nasr is a scholar working on Marketing, Strategy and Management and Oncology. According to data from OpenAlex, Nada Nasr has authored 6 papers receiving a total of 804 indexed citations (citations by other indexed papers that have themselves been cited), including 2 papers in Marketing, 1 paper in Strategy and Management and 1 paper in Oncology. Recurrent topics in Nada Nasr's work include Consumer Market Behavior and Pricing (1 paper), Advanced Text Analysis Techniques (1 paper) and Franchising Strategies and Performance (1 paper). Nada Nasr is often cited by papers focused on Consumer Market Behavior and Pricing (1 paper), Advanced Text Analysis Techniques (1 paper) and Franchising Strategies and Performance (1 paper). Nada Nasr collaborates with scholars based in United States and Egypt. Nada Nasr's co-authors include Paul D. Berger, Rajiv P. Dant, Dominique Haughton, Ruth Spack and Lan Xia and has published in prestigious journals such as Journal of Business Venturing, The American Statistician and Journal of Interactive Marketing.

In The Last Decade

Nada Nasr

6 papers receiving 704 citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Customer lifetime value: Marketing models and applications

1998 629 citations Paul D. Berger, Nada Nasr Journal of Interactive Marketing profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Nada Nasr United States	4	561	381	189	110	68	6	804
Eva Ascarza United States	11	491 0.9×	203 0.5×	79 0.4×	134 1.2×	50 0.7×	26	709
Arthur Middleton Hughes United States	8	359 0.6×	179 0.5×	57 0.3×	73 0.7×	123 1.8×	11	525
Kenneth Le Meunier‐FitzHugh United Kingdom	13	251 0.4×	297 0.8×	191 1.0×	171 1.6×	17 0.3×	19	572
Scott Neslin United States	14	710 1.3×	280 0.7×	91 0.5×	201 1.8×	19 0.3×	29	847
Zeynab Soltani Iran	6	145 0.3×	196 0.5×	98 0.5×	118 1.1×	76 1.1×	6	529
Janghyuk Lee South Korea	7	530 0.9×	560 1.5×	133 0.7×	278 2.5×	16 0.2×	21	860
Peijian Song China	14	263 0.5×	107 0.3×	148 0.8×	244 2.2×	22 0.3×	40	539
Joachim Büschken Germany	8	199 0.4×	93 0.2×	62 0.3×	237 2.2×	21 0.3×	15	428
Neil Woodcock United Kingdom	10	193 0.3×	280 0.7×	87 0.5×	231 2.1×	24 0.4×	17	503
Yannis Politis Greece	9	125 0.2×	211 0.6×	83 0.4×	59 0.5×	20 0.3×	16	429

Countries citing papers authored by Nada Nasr

Since Specialization

Citations

This map shows the geographic impact of Nada Nasr's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Nada Nasr with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Nada Nasr more than expected).

Fields of papers citing papers by Nada Nasr

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Nada Nasr. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Nada Nasr. The network helps show where Nada Nasr may publish in the future.

Co-authorship network of co-authors of Nada Nasr

This figure shows the co-authorship network connecting the top 25 collaborators of Nada Nasr. A scholar is included among the top collaborators of Nada Nasr based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Nada Nasr. Nada Nasr is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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6 of 6 papers shown

1.

Nasr, Nada. (2019). The beauty and the beast of consumption: a review of the consequences of consumption. Journal of Consumer Marketing. 36(7). 911–925. 7 indexed citations

2.

Nasr, Nada, et al.. (2017). B-Cell-Attracting Chemokine CXCL13 As a Marker of Disease Activity in Systemic Lupus Erythematosus (SLE). Aktuelle Rheumatologie. 44(2). 115–120. 1 indexed citations

3.

Xia, Lan & Nada Nasr. (2014). Good Deeds With Good Deals? the Influence of Price Promotion on Consumers’ Intention to Participate in Donations At Checkouts. ACR North American Advances. 1 indexed citations

4.

Haughton, Dominique, et al.. (2005). A Review of Two Text-Mining Packages. The American Statistician. 59(1). 89–103. 34 indexed citations

5.

Dant, Rajiv P. & Nada Nasr. (1998). Control techniques and upward flow of information in franchising in distant markets: conceptualization and preliminary evidence. Journal of Business Venturing. 13(1). 3–28. 132 indexed citations

6.

Berger, Paul D. & Nada Nasr. (1998). Customer lifetime value: Marketing models and applications. Journal of Interactive Marketing. 12(1). 17–30. 629 indexed citations breakdown →

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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