Mar Gómez

2.4k total citations
43 papers, 1.7k citations indexed

About

Mar Gómez is a scholar working on Sociology and Political Science, Marketing and Tourism, Leisure and Hospitality Management. According to data from OpenAlex, Mar Gómez has authored 43 papers receiving a total of 1.7k indexed citations (citations by other indexed papers that have themselves been cited), including 24 papers in Sociology and Political Science, 23 papers in Marketing and 14 papers in Tourism, Leisure and Hospitality Management. Recurrent topics in Mar Gómez's work include Consumer Behavior in Brand Consumption and Identification (17 papers), Digital Marketing and Social Media (17 papers) and Wine Industry and Tourism (14 papers). Mar Gómez is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (17 papers), Digital Marketing and Social Media (17 papers) and Wine Industry and Tourism (14 papers). Mar Gómez collaborates with scholars based in Spain, Chile and United States. Mar Gómez's co-authors include Arturo Molina, Carmen López, David Martín‐Consuegra, Juan A. García, María Leticia Santos Vijande, Estrella Díaz, Marlene A. Pratt, María Yolanda Salinero Martín, Águeda Esteban Talaya and Juan M. Madera and has published in prestigious journals such as SHILAP Revista de lepidopterología, Tourism Management and Computers in Human Behavior.

In The Last Decade

Mar Gómez

42 papers receiving 1.5k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Mar Gómez Spain 23 1.1k 710 314 283 224 43 1.7k
Jingxue Yuan United States 23 1.2k 1.1× 635 0.9× 656 2.1× 665 2.3× 302 1.3× 50 1.9k
Ben K. Goh United States 16 889 0.8× 695 1.0× 264 0.8× 327 1.2× 525 2.3× 38 1.4k
Yeong Gug Kim South Korea 17 1.4k 1.3× 1.4k 2.0× 414 1.3× 1.3k 4.4× 264 1.2× 27 2.6k
Statia Elliot Canada 18 1.0k 0.9× 539 0.8× 118 0.4× 140 0.5× 222 1.0× 48 1.3k
Chen‐Tsang Tsai Taiwan 18 1.2k 1.1× 792 1.1× 358 1.1× 912 3.2× 323 1.4× 22 2.0k
Austin Rong-Da Liang Taiwan 18 737 0.7× 898 1.3× 76 0.2× 191 0.7× 628 2.8× 37 1.7k
Myong Jae Lee United States 27 1.2k 1.1× 919 1.3× 178 0.6× 103 0.4× 420 1.9× 59 2.1k
María Pilar Martínez‐Ruiz Spain 20 706 0.7× 761 1.1× 75 0.2× 139 0.5× 429 1.9× 105 1.5k
Eli Cohen Australia 23 586 0.5× 580 0.8× 633 2.0× 577 2.0× 132 0.6× 90 2.0k
Anna Kralj Australia 22 1.1k 1.0× 629 0.9× 374 1.2× 192 0.7× 544 2.4× 49 2.0k

Countries citing papers authored by Mar Gómez

Since Specialization
Citations

This map shows the geographic impact of Mar Gómez's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mar Gómez with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mar Gómez more than expected).

Fields of papers citing papers by Mar Gómez

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Mar Gómez. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mar Gómez. The network helps show where Mar Gómez may publish in the future.

Co-authorship network of co-authors of Mar Gómez

This figure shows the co-authorship network connecting the top 25 collaborators of Mar Gómez. A scholar is included among the top collaborators of Mar Gómez based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Mar Gómez. Mar Gómez is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Molina, Arturo, María Leticia Santos Vijande, Mar Gómez, & Jesús Santos del Cerro. (2024). Sensory versus personal environment as antecedents of the creative food tourism experience. International Journal of Hospitality Management. 118. 103688–103688. 16 indexed citations
2.
Gómez, Mar, María Leticia Santos Vijande, Arturo Molina, & Anil Bilgihan. (2023). Unlocking the flow experience in apps: Fostering long‐term adoption for sustainable healthcare systems. Psychology and Marketing. 40(8). 1556–1578. 9 indexed citations
3.
Vijande, María Leticia Santos, et al.. (2023). How to achieve excellence in the new service development process: the role of innovative culture, market orientation and management support. Economic Research-Ekonomska Istraživanja. 36(2). 1 indexed citations
4.
Gómez, Mar, et al.. (2022). The role of novel instruments of brand communication and brand image in building consumers’ brand preference and intention to visit wineries. Current Psychology. 42(15). 12711–12727. 44 indexed citations
5.
Molina, Arturo, et al.. (2022). Mapping tourism and hospitality research on information and communication technology: a bibliometric and scientific approach. Information Technology & Tourism. 24(2). 299–340. 45 indexed citations
6.
Molina, Arturo, et al.. (2022). Examining 50 years of social marketing through a bibliometric and science mapping analysis. Journal of Social Marketing. 12(3). 296–314. 11 indexed citations
7.
Molina, Arturo, et al.. (2021). Key themes in consumer financial services research from 2000 to 2020: a bibliometric and science mapping analysis. International Journal of Bank Marketing. 39(7). 1446–1478. 22 indexed citations
8.
Martín‐Consuegra, David, Estrella Díaz, Mar Gómez, & Arturo Molina. (2018). Examining consumer luxury brand-related behavior intentions in a social media context: The moderating role of hedonic and utilitarian motivations. Physiology & Behavior. 200. 104–110. 108 indexed citations
9.
10.
Gómez, Mar, et al.. (2017). How do offline and online environments matter in the relational marketing approach?. Economic Research-Ekonomska Istraživanja. 30(1). 368–380. 5 indexed citations
11.
Gómez, Mar, et al.. (2017). A comparison of online and offline consumer behaviour: An empirical study on a cinema shopping context. Journal of Retailing and Consumer Services. 38. 44–50. 23 indexed citations
12.
Díaz, Estrella, Mar Gómez, David Martín‐Consuegra, & Arturo Molina. (2017). The effects of perceived satisfaction with service recovery efforts: a study in a hotel setting. E+M Ekonomie a Management. 20(4). 203–218. 4 indexed citations
13.
Gómez, Mar, David Martín‐Consuegra, & Arturo Molina. (2015). The importance of packaging in purchase and usage behaviour. International Journal of Consumer Studies. 39(3). 203–211. 50 indexed citations
14.
Gómez, Mar, et al.. (2015). Consumers’ brand images of wines. British Food Journal. 117(8). 2057–2077. 13 indexed citations
15.
García, Juan A., Mar Gómez, & Arturo Molina. (2013). Posicionamiento de marcas-destino: Una aplicación en cinco regiones españolas. SHILAP Revista de lepidopterología. 2 indexed citations
16.
Gómez, Mar, Juan A. García, & Arturo Molina. (2013). Imagen cognitiva de los destinos de interior desde la perspectiva de residentes y visitantes: una aplicación empírica en 4 regiones españolas. Cuadernos de Economía y Dirección de la Empresa. 16(3). 167–179. 9 indexed citations
17.
Gómez, Mar & Arturo Molina. (2012). Estrategias de gestión del valor de marca en los destinos enoturísticos. Revista Europea de Dirección y Economía de la Empresa. 22(2). 69–79. 5 indexed citations
18.
Molina, Arturo, Juan A. García, & Mar Gómez. (2011). Elementos clave para el comercio minorista de un destino. Universia business review. 1(29). 80–99. 1 indexed citations
19.
García, Juan A., Mar Gómez, & Arturo Molina. (2011). A destination-branding model: An empirical analysis based on stakeholders. Tourism Management. 33(3). 646–661. 188 indexed citations
20.
Molina, Arturo, Mar Gómez, & David Martín‐Consuegra. (2010). Tourism marketing information and destination image management. AFRICAN JOURNAL OF BUSINESS MANAGEMENT. 4(5). 722–728. 95 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Breakdown of academic impact, for papers by Jingxue Yuan Breakdown of academic impact, for papers by Ben K. Goh Breakdown of academic impact, for papers by Yeong Gug Kim Breakdown of academic impact, for papers by Statia Elliot Breakdown of academic impact, for papers by Chen‐Tsang Tsai Breakdown of academic impact, for papers by Austin Rong-Da Liang Breakdown of academic impact, for papers by Myong Jae Lee Breakdown of academic impact, for papers by María Pilar Martínez‐Ruiz Breakdown of academic impact, for papers by Eli Cohen Breakdown of academic impact, for papers by Anna Kralj
Rankless by CCL
2026