Ebru Uzunoğlu
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Communication top 5%
- Social Media and Politics
- Public Relations and Crisis Communication
Papers in
-
- Digital Marketing and Social Media 5
-
- Consumer Behavior in Brand Consumption and Identification 4
- Environmental Sustainability in Business 3
- Marketing and Advertising Strategies 2
- Co-authors
- Sema Misci Kip (3 shared papers)Bobby J. Calder (1 shared paper)Wei–Lin Wang (1 shared paper)Edward C. Malthouse (1 shared paper)Luka Kronegger (1 shared paper)Urša Golob (1 shared paper)Philip J. Kitchen (1 shared paper)Deniz Atik (1 shared paper)
- Journals
- Public Relations Review (3 papers)Corporate Communications An International Journal (2 papers)Human Performance (1 paper)International Journal of Information Management (1 paper)Corporate Social Responsibility and Environmental Management (1 paper)
- Partner nations
- TürkiyeUnited StatesFrance
In The Last Decade
Ebru Uzunoğlu
16 papers receiving 626 citations
Ebru Uzunoğlu's Hit Papers
Peers
Comparison fields: 5 of 65
- Marketing 244
- Communication 164
- Information Systems and Management 130
- Human-Computer Interaction 67
- Sociology and Political Science 467
Countries citing papers authored by Ebru Uzunoğlu
This map shows the geographic impact of Ebru Uzunoğlu's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Ebru Uzunoğlu with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Ebru Uzunoğlu more than expected).
Fields of papers citing papers by Ebru Uzunoğlu
This network shows the impact of papers produced by Ebru Uzunoğlu. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Ebru Uzunoğlu. The network helps show where Ebru Uzunoğlu may publish in the future.
Co-authors
The 13 scholars most cited alongside Ebru Uzunoğlu, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | Brand communication through digital influencers: Leveraging blogger engagement Hit paper breakdown → | 2014 | 378 |
| 2 | 2017 | 95 | |
| 3 | 2017 | 57 | |
| 4 | 2015 | 47 | |
| 5 | 2013 | 24 | |
| 6 | 2018 | 21 | |
| 7 | 2020 | 10 | |
| 8 | 2012 | 8 | |
| 9 | 2014 | 8 | |
| 10 | 2013 | 7 | |
| 11 | 2019 | 5 | |
| 12 | Consumer As Advertiser: A Conceptual Perspective1 | 2011 | 4 |
| 13 | 2020 | 2 | |
| 14 | İnternet Çağında Kurumsal İletişim | 2009 | 2 |
| 15 | Public relations in a time of turbulence: A study on Turkish PR firms | 2012 | 1 |
| 16 | Müşteri Odaklı Pazarlama Anlayışına Göre Değer Yaratma: Bir Model Olarak Değer İletim Sistemi | 2007 | 1 |
| 17 | 2021 | 1 | |
| 18 | 2025 | 0 |
About Ebru Uzunoğlu
Ebru Uzunoğlu is a scholar working on Sociology and Political Science, Marketing, Communication, Strategy and Management and Organizational Behavior and Human Resource Management, having authored 18 papers that have together received 671 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (5 papers), Public Relations and Crisis Communication (4 papers), Consumer Behavior in Brand Consumption and Identification (4 papers), Customer Service Quality and Loyalty (3 papers), Environmental Sustainability in Business (3 papers), Corporate Social Responsibility Reporting (2 papers), Marketing and Advertising Strategies (2 papers) and Corporate Identity and Reputation (2 papers). The work is most often cited by research in Marketing (244 citations), Communication (164 citations), Information Systems and Management (130 citations), Human-Computer Interaction (67 citations) and Sociology and Political Science (467 citations). Ebru Uzunoğlu has collaborated with scholars based in Türkiye, United States and France. Frequent co-authors include Sema Misci Kip, Bobby J. Calder, Wei–Lin Wang, Edward C. Malthouse, Luka Kronegger, Urša Golob, Philip J. Kitchen, Deniz Atik, A. Fuat Fırat and Min Soo Kim. Their work appears in journals such as Public Relations Review, Corporate Communications An International Journal, Human Performance, International Journal of Information Management and Corporate Social Responsibility and Environmental Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.