Christopher Easingwood

1.9k total citations
22 papers, 1.4k citations indexed

About

Christopher Easingwood is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Strategy and Management. According to data from OpenAlex, Christopher Easingwood has authored 22 papers receiving a total of 1.4k indexed citations (citations by other indexed papers that have themselves been cited), including 7 papers in Marketing, 7 papers in Organizational Behavior and Human Resource Management and 6 papers in Strategy and Management. Recurrent topics in Christopher Easingwood's work include Customer Service Quality and Loyalty (7 papers), Innovation Diffusion and Forecasting (6 papers) and Technology Adoption and User Behaviour (5 papers). Christopher Easingwood is often cited by papers focused on Customer Service Quality and Loyalty (7 papers), Innovation Diffusion and Forecasting (6 papers) and Technology Adoption and User Behaviour (5 papers). Christopher Easingwood collaborates with scholars based in United Kingdom, United States and Israel. Christopher Easingwood's co-authors include Chris Storey, Vijay Mahajan, Eitan Muller, Elko J. Kleinschmidt, Scott J. Edgett, Robert G. Cooper, David C. Arnott, Jamie Burton and John W. Murphy and has published in prestigious journals such as Journal of Business Research, Technological Forecasting and Social Change and Journal of Product Innovation Management.

In The Last Decade

Christopher Easingwood

21 papers receiving 1.2k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Christopher Easingwood United Kingdom 18 593 508 454 417 271 22 1.4k
Randall L. Schultz United States 18 690 1.2× 384 0.8× 247 0.5× 478 1.1× 345 1.3× 38 1.6k
Eunsang Yoon United States 13 361 0.6× 647 1.3× 232 0.5× 323 0.8× 231 0.9× 22 1.2k
Dae Ryun Chang South Korea 12 558 0.9× 595 1.2× 405 0.9× 241 0.6× 197 0.7× 29 1.4k
Ward Hanson United States 11 663 1.1× 583 1.1× 264 0.6× 217 0.5× 191 0.7× 19 1.5k
Ana Isabel Rodríguez Escudero Spain 20 424 0.7× 715 1.4× 390 0.9× 208 0.5× 165 0.6× 71 1.5k
Axel Johne United Kingdom 16 484 0.8× 579 1.1× 297 0.7× 102 0.2× 127 0.5× 23 1.2k
Yikuan Lee United States 8 331 0.6× 566 1.1× 195 0.4× 206 0.5× 190 0.7× 9 1.1k
Robert D. Buzzell United States 22 821 1.4× 946 1.9× 546 1.2× 443 1.1× 489 1.8× 61 2.2k
Peter J. LaPlaca United States 18 549 0.9× 531 1.0× 428 0.9× 91 0.2× 134 0.5× 61 1.3k
Ajit Kambil United States 18 395 0.7× 662 1.3× 242 0.5× 213 0.5× 197 0.7× 56 1.6k

Countries citing papers authored by Christopher Easingwood

Since Specialization
Citations

This map shows the geographic impact of Christopher Easingwood's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Christopher Easingwood with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Christopher Easingwood more than expected).

Fields of papers citing papers by Christopher Easingwood

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Christopher Easingwood. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Christopher Easingwood. The network helps show where Christopher Easingwood may publish in the future.

Co-authorship network of co-authors of Christopher Easingwood

This figure shows the co-authorship network connecting the top 25 collaborators of Christopher Easingwood. A scholar is included among the top collaborators of Christopher Easingwood based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Christopher Easingwood. Christopher Easingwood is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Burton, Jamie, Christopher Easingwood, & John W. Murphy. (2001). Using qualitative research to refine service quality models. Qualitative Market Research An International Journal. 4(4). 217–223. 18 indexed citations
2.
Storey, Chris & Christopher Easingwood. (1999). Types of New Product Performance. Journal of Business Research. 46(2). 193–203. 82 indexed citations
3.
Storey, Chris & Christopher Easingwood. (1998). The Augmented Service Offering: A Conceptualization and Study of Its Impact on New Service Success. Journal of Product Innovation Management. 15(4). 335–351. 120 indexed citations
4.
Storey, Chris & Christopher Easingwood. (1996). Determinants of new product performance. International Journal of Service Industry Management. 7(1). 32–55. 123 indexed citations
5.
Easingwood, Christopher, et al.. (1996). The Value of Multi-Channel Distribution Systems in the Financial Services Sector. Service Industries Journal. 16(2). 223–241. 52 indexed citations
6.
Easingwood, Christopher, et al.. (1995). The impact of the new product development project on the success of financial services. Logistics Information Management. 8(4). 35–40. 8 indexed citations
7.
Cooper, Robert G., Christopher Easingwood, Scott J. Edgett, Elko J. Kleinschmidt, & Chris Storey. (1994). What Distinguishes the Top Performing New Products in Financial Services. Journal of Product Innovation Management. 11(4). 281–299. 199 indexed citations
8.
Easingwood, Christopher, et al.. (1993). The Impact of the New Product Development Project on the Success of Financial Services. Service Industries Journal. 13(3). 40–54. 73 indexed citations
9.
Easingwood, Christopher, et al.. (1993). Marketplace success factors for new financial services. Journal of Services Marketing. 7(1). 41–54. 55 indexed citations
10.
Easingwood, Christopher, et al.. (1992). Diffusion paths in a high‐tech environment: clusters and commonalities. R and D Management. 22(1). 69–80. 17 indexed citations
11.
Easingwood, Christopher & Chris Storey. (1991). Success Factors for New Consumer Financial Services. International Journal of Bank Marketing. 9(1). 3–10. 83 indexed citations
12.
Easingwood, Christopher & David C. Arnott. (1991). Management of Financial Services Marketing: Issues andPerceptions. International Journal of Bank Marketing. 9(6). 3–12. 32 indexed citations
13.
Easingwood, Christopher. (1989). An analogical approach to the long term forecasting of major new product sales. International Journal of Forecasting. 5(1). 69–82. 20 indexed citations
14.
Easingwood, Christopher & Vijay Mahajan. (1989). Positioning of Financial Services for Competitive Advantage. Journal of Product Innovation Management. 6(3). 207–219. 65 indexed citations
15.
Easingwood, Christopher. (1988). Product Recycle patterns for new industrial products. R and D Management. 18(1). 23–32. 25 indexed citations
16.
Easingwood, Christopher, Vijay Mahajan, & Eitan Muller. (1987). Un modèle de diffusion des produits nouveaux intégrant un effet d'imitation variable. Recherche et Applications en Marketing (French Edition). 2(3). 17–33. 1 indexed citations
17.
Easingwood, Christopher. (1987). Early product life cycle forms for infrequently purchased major products. International Journal of Research in Marketing. 4(1). 3–9. 29 indexed citations
18.
Easingwood, Christopher. (1986). New Product Development For Service Companies. Journal of Product Innovation Management. 3(4). 264–275. 74 indexed citations
19.
Easingwood, Christopher, Vijay Mahajan, & Eitan Muller. (1983). A Nonuniform Influence Innovation Diffusion Model of New Product Acceptance. Marketing Science. 2(3). 273–295. 190 indexed citations
20.
Easingwood, Christopher, Vijay Mahajan, & Eitan Muller. (1981). A nonsymmetric responding logistic model for forecasting technological substitution. Technological Forecasting and Social Change. 20(3). 199–213. 105 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Breakdown of academic impact, for papers by Randall L. Schultz Breakdown of academic impact, for papers by Eunsang Yoon Breakdown of academic impact, for papers by Dae Ryun Chang Breakdown of academic impact, for papers by Ward Hanson Breakdown of academic impact, for papers by Ana Isabel Rodríguez Escudero Breakdown of academic impact, for papers by Axel Johne Breakdown of academic impact, for papers by Yikuan Lee Breakdown of academic impact, for papers by Robert D. Buzzell Breakdown of academic impact, for papers by Peter J. LaPlaca Breakdown of academic impact, for papers by Ajit Kambil
Rankless by CCL
2026