Eunsang Yoon

1.7k total citations
22 papers, 1.2k citations indexed

About

Eunsang Yoon is a scholar working on Marketing, Strategy and Management and Management Science and Operations Research. According to data from OpenAlex, Eunsang Yoon has authored 22 papers receiving a total of 1.2k indexed citations (citations by other indexed papers that have themselves been cited), including 8 papers in Marketing, 7 papers in Strategy and Management and 7 papers in Management Science and Operations Research. Recurrent topics in Eunsang Yoon's work include Consumer Market Behavior and Pricing (5 papers), Innovation Diffusion and Forecasting (4 papers) and Customer Service Quality and Loyalty (3 papers). Eunsang Yoon is often cited by papers focused on Consumer Market Behavior and Pricing (5 papers), Innovation Diffusion and Forecasting (4 papers) and Customer Service Quality and Loyalty (3 papers). Eunsang Yoon collaborates with scholars based in United States and South Korea. Eunsang Yoon's co-authors include Gary L. Lilien, Valerie Kijewski, Hugh J. Guffey, Gary J. Young, Joshua B. Levy, Steven F. Tello, James A. Dearden and Richard E. Plank and has published in prestigious journals such as Management Science, European Journal of Operational Research and Journal of Business Research.

In The Last Decade

Eunsang Yoon

21 papers receiving 989 citations

Peers

Eunsang Yoon
Comparison fields: 5 of 73
  • Strategy and Management 647
  • Marketing 361
  • Management Science and Operations Research 323
  • Sociology and Political Science 247
  • Organizational Behavior and Human Resource Management 232
Replace Christopher Easingwood with:
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Axel Johne United Kingdom
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Citations per field, relative to Eunsang Yoon
Eunsang Yoon · 1×
Citations per year, relative to Eunsang Yoon
Eunsang Yoon · 1×

Countries citing papers authored by Eunsang Yoon

Since Specialization
Citations

This map shows the geographic impact of Eunsang Yoon's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Eunsang Yoon with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Eunsang Yoon more than expected).

Fields of papers citing papers by Eunsang Yoon

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Eunsang Yoon. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Eunsang Yoon. The network helps show where Eunsang Yoon may publish in the future.

Co-authorship network of co-authors of Eunsang Yoon

This figure shows the co-authorship network connecting the top 25 collaborators of Eunsang Yoon. A scholar is included among the top collaborators of Eunsang Yoon based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Eunsang Yoon. Eunsang Yoon is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
# Work Indexed citations
1 1
2 0
3
Corporate Social Responsibility as a Driver of Sustainable Innovation: Greening Initiatives of Leading Global Brands
6
4 19
5
Tradeoff and Synergy in Sustainable Product Innovation: An Exploratory Case Study of Residential Building
1
6 21
7 26
8 15
9 45
10
A Fuzzy Logic Perspective on Global Market Entry: An Application to Country Risk Assessment
1
11 73
12 329
13 7
14 317
15 12
16 99
17 6
18 71
19 140
20 1

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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