Cheng Yi

568 total citations
25 papers, 383 citations indexed

About

Cheng Yi is a scholar working on Sociology and Political Science, Marketing and Information Systems and Management. According to data from OpenAlex, Cheng Yi has authored 25 papers receiving a total of 383 indexed citations (citations by other indexed papers that have themselves been cited), including 10 papers in Sociology and Political Science, 6 papers in Marketing and 6 papers in Information Systems and Management. Recurrent topics in Cheng Yi's work include Digital Marketing and Social Media (8 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Behavioral Health and Interventions (6 papers). Cheng Yi is often cited by papers focused on Digital Marketing and Social Media (8 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Behavioral Health and Interventions (6 papers). Cheng Yi collaborates with scholars based in China, Singapore and Canada. Cheng Yi's co-authors include Zhenhui Jiang, Izak Benbasat, Xiuping Li, Xianghua Lu, Jinghua Huang, Tingting Song, Yunjie Xu, Lingling Xu, Hock Chuan Chan and Barney Tan and has published in prestigious journals such as Management Science, MIS Quarterly and Frontiers in Psychology.

In The Last Decade

Cheng Yi

22 papers receiving 363 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Cheng Yi China 9 224 135 126 73 42 25 383
Un-Kon Lee South Korea 7 188 0.8× 91 0.7× 151 1.2× 105 1.4× 43 1.0× 18 376
Supavich Pengnate United States 9 167 0.7× 88 0.7× 104 0.8× 32 0.4× 45 1.1× 15 317
Cyr Canada 2 293 1.3× 146 1.1× 183 1.5× 60 0.8× 89 2.1× 3 463
Mandakini Paruthi India 9 274 1.2× 201 1.5× 130 1.0× 50 0.7× 85 2.0× 17 421
Kil-Soo Suh South Korea 8 255 1.1× 159 1.2× 204 1.6× 102 1.4× 73 1.7× 14 455
Aleck C. H. Lin Australia 7 153 0.7× 85 0.6× 81 0.6× 57 0.8× 50 1.2× 13 309
Xinyu Jiang China 6 275 1.2× 114 0.8× 103 0.8× 180 2.5× 29 0.7× 14 474
Vahideh Arghashi Türkiye 5 169 0.8× 166 1.2× 131 1.0× 63 0.9× 31 0.7× 10 308
Daniela Langaro Portugal 9 285 1.3× 249 1.8× 114 0.9× 132 1.8× 58 1.4× 16 473
Zainah Qasem Jordan 5 269 1.2× 170 1.3× 180 1.4× 40 0.5× 83 2.0× 7 373

Countries citing papers authored by Cheng Yi

Since Specialization
Citations

This map shows the geographic impact of Cheng Yi's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Cheng Yi with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Cheng Yi more than expected).

Fields of papers citing papers by Cheng Yi

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Cheng Yi. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Cheng Yi. The network helps show where Cheng Yi may publish in the future.

Co-authorship network of co-authors of Cheng Yi

This figure shows the co-authorship network connecting the top 25 collaborators of Cheng Yi. A scholar is included among the top collaborators of Cheng Yi based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Cheng Yi. Cheng Yi is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Yi, Cheng, et al.. (2025). Digital Resilience to COVID-19: Evidence From the Medical Aesthetics Industry. Production and Operations Management. 34(11). 3438–3456.
2.
Zhu, Rong, Cheng Yi, & Ting Li. (2025). Augmented Reality at Work: Attention Management and Its Impact on Work Performance. MIS Quarterly. 49(3). 983–1016.
3.
De, Liu, et al.. (2024). Interleaved Design for E-Learning: Theory, Design, and Empirical Findings. MIS Quarterly. 48(4). 1363–1394. 1 indexed citations
4.
Luo, Cheng, Zhenhui Jiang, Xiuping Li, Cheng Yi, & Catherine E. Tucker. (2023). Choosing to Discover the Unknown: The Effects of Choice on User Attention to Online Video Advertising. Management Science. 70(10). 6983–7003. 1 indexed citations
5.
Yi, Cheng, et al.. (2023). Avatar design in Metaverse: the effect of avatar-user similarity in procedural and creative tasks. Internet Research. 34(1). 39–57. 27 indexed citations
6.
Yi, Cheng, et al.. (2023). Investigating the effects of product popularity and time restriction: The moderating role of consumers’ goal specificity. Production and Operations Management. 32(9). 2723–2739. 2 indexed citations
7.
Yi, Cheng, et al.. (2023). Engaging learners in online learning without external incentives: Evidence from a field experiment. Information Systems Journal. 34(1). 201–227. 7 indexed citations
8.
Yi, Cheng, et al.. (2021). Exploring the interplay between question-answering systems and communication with instructors in facilitating learning. Internet Research. 32(7). 32–55. 8 indexed citations
9.
Yi, Cheng, et al.. (2020). Identifiability, Risk, and Information Credibility in Discussions on Moral/Ethical Violation Topics on Chinese Social Networking Sites. Frontiers in Psychology. 11. 535605–535605. 6 indexed citations
10.
Song, Tingting, Cheng Yi, & Jinghua Huang. (2017). Whose recommendations do you follow? An investigation of tie strength, shopping stage, and deal scarcity. Information & Management. 54(8). 1072–1083. 34 indexed citations
11.
Yi, Cheng, Zhenhui Jiang, & Izak Benbasat. (2015). Enticing and Engaging Consumers via Online Product Presentations: The Effects of Restricted Interaction Design. Journal of Management Information Systems. 31(4). 213–242. 90 indexed citations
12.
Yi, Cheng, Zhenhui Jiang, & Mi Zhou. (2014). The Effects of Social Popularity and Deal Scarcity at Different Stages of Online Shopping. Journal of the Association for Information Systems. 3 indexed citations
13.
Yi, Cheng, et al.. (2014). A CROSS-CULTURAL STUDY ON THE EFFECTS OF SOCIAL POPULARITY AND DEAL SCARCITY ON CONSUMERS' PURCHASE BEHAVIOR. Journal of the Association for Information Systems. 305. 3 indexed citations
14.
Yi, Cheng, Zhenhui Jiang, & Izak Benbasat. (2011). Enticing consumers via incomplete product experience. National University of Singapore. 9. 2679–2688. 3 indexed citations
15.
Tan, Barney, Cheng Yi, & Hock Chuan Chan. (2008). Beyond Annoyance: The Latent Benefits of Distracting Website Features. Journal of the Association for Information Systems. 188. 3 indexed citations
16.
Xu, Lingling, Cheng Yi, & Yunjie Xu. (2007). Emotional Expression Online: the Impact of Task, Relationship and Personality Perception on Emoticon Usage in Instant Messenger. Journal of the Association for Information Systems. 79. 25 indexed citations
17.
Yi, Cheng. (2006). A SSM Analysis on the Structure of Tourism Market——A Case Study on Shanghai Oversea Tourism Market. Luyou xuekan. 2 indexed citations
18.
Yi, Cheng, et al.. (2000). ANALYSIS OF THE CURRENT FIELD IN THE NEW YELLOW RIVER ENTRANCE SEA AREA. Coastal Engineering. 11 indexed citations
19.
Yi, Cheng, et al.. (1997). [Study on sijunzi decoction in rectifying digestive disorder in mice].. PubMed. 17(1). 42–4. 2 indexed citations
20.
Yi, Cheng & Thomas F. Cleary. (1995). The Tao of Organization: The I Ching for Group Dynamics. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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2026