Mandakini Paruthi

35 total papers · 595 total citations
8 papers, 327 citations indexed

About

Mandakini Paruthi is a scholar working on Sociology and Political Science, Marketing and Information Systems and Management. According to data from OpenAlex, Mandakini Paruthi has authored 8 papers receiving a total of 327 indexed citations (citations by other indexed papers that have themselves been cited), including 6 papers in Sociology and Political Science, 5 papers in Marketing and 4 papers in Information Systems and Management. Recurrent topics in Mandakini Paruthi’s work include Digital Marketing and Social Media (5 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Technology Adoption and User Behaviour (3 papers). Mandakini Paruthi is often cited by papers focused on Digital Marketing and Social Media (5 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Technology Adoption and User Behaviour (3 papers). Mandakini Paruthi collaborates with scholars based in India, Saudi Arabia and United States. Mandakini Paruthi's co-authors include Harsandaldeep Kaur, Linda D. Hollebeek, Mark Newman, George Thomas, Yung-Ju Chang, Jamid Ul Islam, Aaleya Rasool, Hsin‐Ying Wu, Hsin‐Yu Lin and Predrag Klasnja and has published in prestigious journals such as SHILAP Revista de lepidopterología, Sustainability and International Journal of Human-Computer Studies.

Co-authorship network of co-authors of Mandakini Paruthi

This figure shows the co-authorship network connecting the top 25 collaborators of Mandakini Paruthi. A scholar is included among the top collaborators of Mandakini Paruthi based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Mandakini Paruthi. Mandakini Paruthi is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

Mandakini Paruthi

7 papers receiving 308 citations

Fields of papers citing papers by Mandakini Paruthi

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Mandakini Paruthi. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mandakini Paruthi. The network helps show where Mandakini Paruthi may publish in the future.

Countries citing papers authored by Mandakini Paruthi

Since Specialization
Citations

This map shows the geographic impact of Mandakini Paruthi's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mandakini Paruthi with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mandakini Paruthi more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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2026