Mandakini Paruthi
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification 4
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- Technology Adoption and User Behaviour 3
- Human-Computer Interaction top 10%
- Innovative Human-Technology Interaction 3
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- Digital Marketing and Social Media 5
- Impact of Technology on Adolescents 3
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- ICT in Developing Communities 3
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- Caching and Content Delivery 3
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- Green IT and Sustainability 2
- Co-authors
- Harsandaldeep KaurLinda D. HollebeekMark NewmanYung-Ju ChangGeorge ThomasWilliam ThiesJamid Ul IslamAaleya Rasool
- Journals
- SHILAP Revista de lepidopterología (1 paper)Sustainability (1 paper)International Journal of Human-Computer Studies (1 paper)
- Partner nations
- IndiaUnited StatesTaiwan
In The Last Decade
Mandakini Paruthi
15 papers receiving 401 citations
Peers
Comparison fields: 5 of 59
- Marketing 201
- Information Systems and Management 130
- Human-Computer Interaction 50
- Organizational Behavior and Human Resource Management 85
- Sociology and Political Science 274
Countries citing papers authored by Mandakini Paruthi
This map shows the geographic impact of Mandakini Paruthi's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mandakini Paruthi with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mandakini Paruthi more than expected).
Fields of papers citing papers by Mandakini Paruthi
This network shows the impact of papers produced by Mandakini Paruthi. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mandakini Paruthi. The network helps show where Mandakini Paruthi may publish in the future.
Co-authorship network
The 20 scholars most cited alongside Mandakini Paruthi, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2024 | 1 | |
| 2 | 2024 | 1 | |
| 3 | 2023 | 1 | |
| 4 | 2023 | 1 | |
| 5 | 2022 | 28 | |
| 6 | 2021 | 9 | |
| 7 | 2019 | 226 | |
| 8 | 2018 | 21 | |
| 9 | 2018 | 18 | |
| 10 | 2017 | 45 | |
| 11 | 2017 | 5 | |
| 12 | 2016 | 2 | |
| 13 | 2016 | 24 | |
| 14 | 2015 | 20 | |
| 15 | 2012 | 0 | |
| 16 | 2011 | 3 | |
| 17 | 2010 | 16 |
About Mandakini Paruthi
Mandakini Paruthi is a scholar working on Marketing, Information Systems and Management and Human-Computer Interaction, having authored 17 papers that have together received 421 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (5 papers), Consumer Behavior in Brand Consumption and Identification (4 papers), Technology Adoption and User Behaviour (3 papers), ICT in Developing Communities (3 papers), Caching and Content Delivery (3 papers), Innovative Human-Technology Interaction (3 papers), Impact of Technology on Adolescents (3 papers) and Green IT and Sustainability (2 papers). The work is most often cited by research in Marketing (201 citations), Information Systems and Management (130 citations) and Human-Computer Interaction (50 citations). Mandakini Paruthi has collaborated with scholars based in India, United States and Taiwan. Frequent co-authors include Harsandaldeep Kaur, Linda D. Hollebeek, Mark Newman, Yung-Ju Chang, George Thomas, William Thies, Jamid Ul Islam, Aaleya Rasool, Hsin‐Yu Lin and Hsin‐Ying Wu. Their work appears in journals such as SHILAP Revista de lepidopterología, Sustainability and International Journal of Human-Computer Studies.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.