Brenda Gainer

1.0k total citations
16 papers, 725 citations indexed

About

Brenda Gainer is a scholar working on Sociology and Political Science, Organizational Behavior and Human Resource Management and Marketing. According to data from OpenAlex, Brenda Gainer has authored 16 papers receiving a total of 725 indexed citations (citations by other indexed papers that have themselves been cited), including 5 papers in Sociology and Political Science, 5 papers in Organizational Behavior and Human Resource Management and 4 papers in Marketing. Recurrent topics in Brenda Gainer's work include Customer Service Quality and Loyalty (5 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Media, Gender, and Advertising (3 papers). Brenda Gainer is often cited by papers focused on Customer Service Quality and Loyalty (5 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Media, Gender, and Advertising (3 papers). Brenda Gainer collaborates with scholars based in Canada and United Kingdom. Brenda Gainer's co-authors include Paulette Padanyi, Eileen Fischer and Ida E. Berger and has published in prestigious journals such as Journal of Business Research, Psychology and Marketing and Service Industries Journal.

In The Last Decade

Brenda Gainer

16 papers receiving 626 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Brenda Gainer Canada	10	353	288	282	190	66	16	725
Marius K. Luedicke United Kingdom	14	318 0.9×	353 1.2×	131 0.5×	124 0.7×	29 0.4×	25	698
J. Charlene Davis United States	14	244 0.7×	206 0.7×	194 0.7×	65 0.3×	35 0.5×	27	573
D.G. Brian Jones United States	15	186 0.5×	578 2.0×	358 1.3×	139 0.7×	200 3.0×	40	996
Chin Tiong Tan Singapore	14	232 0.7×	324 1.1×	195 0.7×	171 0.9×	39 0.6×	63	780
Paul Michell United Kingdom	17	378 1.1×	582 2.0×	443 1.6×	311 1.6×	60 0.9×	38	1.0k
Alf H. Walle United States	13	482 1.4×	119 0.4×	106 0.4×	84 0.4×	34 0.5×	75	784
William Lazer United States	14	189 0.5×	468 1.6×	227 0.8×	237 1.2×	129 2.0×	57	896
Carley Foster United Kingdom	13	185 0.5×	248 0.9×	433 1.5×	197 1.0×	65 1.0×	41	765
Sarah Turnbull United Kingdom	14	349 1.0×	225 0.8×	112 0.4×	75 0.4×	46 0.7×	35	800
Fred Beard United States	15	242 0.7×	325 1.1×	76 0.3×	71 0.4×	64 1.0×	48	651

Countries citing papers authored by Brenda Gainer

Since Specialization

Citations

This map shows the geographic impact of Brenda Gainer's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Brenda Gainer with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Brenda Gainer more than expected).

Fields of papers citing papers by Brenda Gainer

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Brenda Gainer. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Brenda Gainer. The network helps show where Brenda Gainer may publish in the future.

Co-authorship network of co-authors of Brenda Gainer

This figure shows the co-authorship network connecting the top 25 collaborators of Brenda Gainer. A scholar is included among the top collaborators of Brenda Gainer based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Brenda Gainer. Brenda Gainer is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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16 of 16 papers shown

Gainer, Brenda & Paulette Padanyi. (2004). The relationship between market-oriented activities and market-oriented culture: implications for the development of market orientation in nonprofit service organizations. Journal of Business Research. 58(6). 854–862. 174 indexed citations

Padanyi, Paulette & Brenda Gainer. (2004). Market Orientation in the Nonprofit Sector: Taking Multiple Constituencies into Consideration. The Journal of Marketing Theory and Practice. 12(2). 43–58. 89 indexed citations

Padanyi, Paulette & Brenda Gainer. (2003). Peer Reputation in the Nonprofit Sector: Its Role in Nonprofit Sector Management. Corporate Reputation Review. 6(3). 252–265. 48 indexed citations

Berger, Ida E. & Brenda Gainer. (2002). Jewish Identity, Social Capital and Giving. Advances in consumer research. 29(1). 408–413. 6 indexed citations

Gainer, Brenda & Paulette Padanyi. (2002). Applying the marketing concept to cultural organisations: an empirical study of the relationship between market orientation and performance. International Journal of Nonprofit and Voluntary Sector Marketing. 7(2). 182–193. 126 indexed citations

Gainer, Brenda. (1997). Marketing Arts Education: Parental Attitudes toward Arts Education for Children. The Journal of Arts Management Law and Society. 26(4). 253–268. 6 indexed citations

Fischer, Eileen, et al.. (1996). Creating Or Escaping Community?: an Exploratory Study of Internet Consumers' Behaviors. ACR North American Advances. 45 indexed citations

Fischer, Eileen, et al.. (1996). Exploring Gendered Servicescapes. 3 indexed citations

Gainer, Brenda. (1995). Ritual and relationships: Interpersonal influences on shared consumption. Journal of Business Research. 32(3). 253–260. 102 indexed citations

10.

Gainer, Brenda & Eileen Fischer. (1994). Community and Consumption. ACR North American Advances. 21(1). 137. 5 indexed citations

11.

Fischer, Eileen & Brenda Gainer. (1993). Baby Showers: a Rite of Passage in Transition. ACR North American Advances. 20(1). 320–324. 28 indexed citations

12.

Gainer, Brenda. (1993). An empirical investigation of the role of involvement with a gendered product. Psychology and Marketing. 10(4). 265–283. 58 indexed citations

13.

Gainer, Brenda. (1993). The Importance of Gender to Arts Marketing. The Journal of Arts Management Law and Society. 23(3). 240–252. 4 indexed citations

14.

Fischer, Eileen & Brenda Gainer. (1991). I Shop Therefore I Am: the Role of Shopping in the Social Construction of Women's Identities. 14 indexed citations

15.

Gainer, Brenda & Eileen Fischer. (1991). To Buy Or Not to Buy? That Is Not the Question: Female Ritual in Home Shopping Parties. ACR North American Advances. 11 indexed citations

16.

Gainer, Brenda. (1989). The Business of High Culture: Marketing the Performing Arts in Canada. Service Industries Journal. 9(4). 143–160. 6 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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