Brenda Gainer

1.0k total citations
16 papers, 725 citations indexed

About

Brenda Gainer is a scholar working on Sociology and Political Science, Organizational Behavior and Human Resource Management and Marketing. According to data from OpenAlex, Brenda Gainer has authored 16 papers receiving a total of 725 indexed citations (citations by other indexed papers that have themselves been cited), including 5 papers in Sociology and Political Science, 5 papers in Organizational Behavior and Human Resource Management and 4 papers in Marketing. Recurrent topics in Brenda Gainer's work include Customer Service Quality and Loyalty (5 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Media, Gender, and Advertising (3 papers). Brenda Gainer is often cited by papers focused on Customer Service Quality and Loyalty (5 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Media, Gender, and Advertising (3 papers). Brenda Gainer collaborates with scholars based in Canada and United Kingdom. Brenda Gainer's co-authors include Paulette Padanyi, Eileen Fischer and Ida E. Berger and has published in prestigious journals such as Journal of Business Research, Psychology and Marketing and Service Industries Journal.

In The Last Decade

Brenda Gainer

16 papers receiving 626 citations

Peers

Countries citing papers authored by Brenda Gainer

Since Specialization

Citations

This map shows the geographic impact of Brenda Gainer's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Brenda Gainer with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Brenda Gainer more than expected).

Fields of papers citing papers by Brenda Gainer

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Brenda Gainer. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Brenda Gainer. The network helps show where Brenda Gainer may publish in the future.

Co-authorship network of co-authors of Brenda Gainer

This figure shows the co-authorship network connecting the top 25 collaborators of Brenda Gainer. A scholar is included among the top collaborators of Brenda Gainer based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Brenda Gainer. Brenda Gainer is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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16 of 16 papers shown

#	Work	Indexed citations
1	The relationship between market-oriented activities and market-oriented culture: implications for the development of market orientation in nonprofit service organizations 2004 ·Journal of Business Research ·Brenda Gainer, Paulette Padanyi	174
2	Market Orientation in the Nonprofit Sector: Taking Multiple Constituencies into Consideration 2004 ·The Journal of Marketing Theory and Practice ·Paulette Padanyi, Brenda Gainer	89
3	Peer Reputation in the Nonprofit Sector: Its Role in Nonprofit Sector Management 2003 ·Corporate Reputation Review ·Paulette Padanyi, Brenda Gainer	48
4	Jewish Identity, Social Capital and Giving 2002 ·Advances in consumer research ·Ida E. Berger, Brenda Gainer	6
5	Applying the marketing concept to cultural organisations: an empirical study of the relationship between market orientation and performance 2002 ·International Journal of Nonprofit and Voluntary Sector Marketing ·Brenda Gainer, Paulette Padanyi	126
6	Marketing Arts Education: Parental Attitudes toward Arts Education for Children 1997 ·The Journal of Arts Management Law and Society ·Brenda Gainer	6
7	Creating Or Escaping Community?: an Exploratory Study of Internet Consumers' Behaviors 1996 ·ACR North American Advances ·Eileen Fischer, (unknown), Brenda Gainer	45
8	Exploring Gendered Servicescapes 1996 ·Eileen Fischer, Brenda Gainer, (unknown)	3
9	Ritual and relationships: Interpersonal influences on shared consumption 1995 ·Journal of Business Research ·Brenda Gainer	102
10	Community and Consumption 1994 ·ACR North American Advances ·Brenda Gainer, Eileen Fischer	5
11	Baby Showers: a Rite of Passage in Transition 1993 ·ACR North American Advances ·Eileen Fischer, Brenda Gainer	28
12	An empirical investigation of the role of involvement with a gendered product 1993 ·Psychology and Marketing ·Brenda Gainer	58
13	The Importance of Gender to Arts Marketing 1993 ·The Journal of Arts Management Law and Society ·Brenda Gainer	4
14	I Shop Therefore I Am: the Role of Shopping in the Social Construction of Women's Identities 1991 ·Eileen Fischer, Brenda Gainer	14
15	To Buy Or Not to Buy? That Is Not the Question: Female Ritual in Home Shopping Parties 1991 ·ACR North American Advances ·Brenda Gainer, Eileen Fischer	11
16	The Business of High Culture: Marketing the Performing Arts in Canada 1989 ·Service Industries Journal ·Brenda Gainer	6

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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