Brenda Gainer
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification 3
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- Customer Service Quality and Loyalty 5
- Strategy and Management top 5%
- Corporate Social Responsibility Reporting 1
- Museology top 2%
- Fashion and Cultural Textiles 2
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- Media, Gender, and Advertising 3
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- Digital Marketing and Social Media 2
- Nonprofit Sector and Volunteering 2
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- Cultural Industries and Urban Development 2
- Co-authors
- Paulette PadanyiEileen FischerIda E. Berger
- Cited by
- MarketingOrganizational Behavior and Human Resource ManagementBusiness and International Management
- Journals
- Journal of Business Research (2 papers)Psychology and Marketing (1 paper)Service Industries Journal (1 paper)
- Partner nations
- CanadaUnited Kingdom
In The Last Decade
Brenda Gainer
16 papers receiving 626 citations
Peers
Comparison fields: 5 of 67
- Marketing 288
- Organizational Behavior and Human Resource Management 282
- Business and International Management 30
- Strategy and Management 190
- Museology 43
Countries citing papers authored by Brenda Gainer
This map shows the geographic impact of Brenda Gainer's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Brenda Gainer with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Brenda Gainer more than expected).
Fields of papers citing papers by Brenda Gainer
This network shows the impact of papers produced by Brenda Gainer. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Brenda Gainer. The network helps show where Brenda Gainer may publish in the future.
Co-authorship network
The 3 scholars most cited alongside Brenda Gainer, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2004 | 174 | |
| 2 | 2004 | 89 | |
| 3 | 2003 | 48 | |
| 4 | Jewish Identity, Social Capital and Giving | 2002 | 6 |
| 5 | 2002 | 126 | |
| 6 | 1997 | 6 | |
| 7 | Creating Or Escaping Community?: an Exploratory Study of Internet Consumers' Behaviors | 1996 | 45 |
| 8 | Exploring Gendered Servicescapes | 1996 | 3 |
| 9 | 1995 | 102 | |
| 10 | Community and Consumption | 1994 | 5 |
| 11 | Baby Showers: a Rite of Passage in Transition | 1993 | 28 |
| 12 | 1993 | 58 | |
| 13 | 1993 | 4 | |
| 14 | I Shop Therefore I Am: the Role of Shopping in the Social Construction of Women's Identities | 1991 | 14 |
| 15 | To Buy Or Not to Buy? That Is Not the Question: Female Ritual in Home Shopping Parties | 1991 | 11 |
| 16 | 1989 | 6 |
About Brenda Gainer
Brenda Gainer is a scholar working on Museology, Organizational Behavior and Human Resource Management and Marketing, having authored 16 papers that have together received 725 indexed citations. Recurring topics across this work include Customer Service Quality and Loyalty (5 papers), Consumer Behavior in Brand Consumption and Identification (3 papers), Media, Gender, and Advertising (3 papers), Digital Marketing and Social Media (2 papers), Fashion and Cultural Textiles (2 papers), Cultural Industries and Urban Development (2 papers), Nonprofit Sector and Volunteering (2 papers) and Corporate Social Responsibility Reporting (1 paper). The work is most often cited by research in Marketing (288 citations), Organizational Behavior and Human Resource Management (282 citations) and Business and International Management (30 citations). Brenda Gainer has collaborated with scholars based in Canada and United Kingdom. Frequent co-authors include Paulette Padanyi, Eileen Fischer and Ida E. Berger. Their work appears in journals such as Journal of Business Research, Psychology and Marketing and Service Industries Journal.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.