Billy Bai

6.5k total citations · 4 hit papers
86 papers, 4.8k citations indexed

About

Billy Bai is a scholar working on Sociology and Political Science, Marketing and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Billy Bai has authored 86 papers receiving a total of 4.8k indexed citations (citations by other indexed papers that have themselves been cited), including 60 papers in Sociology and Political Science, 47 papers in Marketing and 33 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Billy Bai's work include Digital Marketing and Social Media (39 papers), Customer Service Quality and Loyalty (28 papers) and Consumer Behavior in Brand Consumption and Identification (23 papers). Billy Bai is often cited by papers focused on Digital Marketing and Social Media (39 papers), Customer Service Quality and Loyalty (28 papers) and Consumer Behavior in Brand Consumption and Identification (23 papers). Billy Bai collaborates with scholars based in United States, China and Hong Kong. Billy Bai's co-authors include Xi Yu Leung, Rob Law, Ivan Wen, Minglong Li, Hailian Qiu, Jie Sun, SooCheong Jang, Clark Hu, Myongjee Yoo and SoJung Lee and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Business Ethics and Tourism Management.

In The Last Decade

Billy Bai

85 papers receiving 4.5k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

The impact of website quality on customer satisfaction and purchase intentions: Evidence from Chinese online visitors

2008 545 citations Billy Bai, Rob Law et al. International Journal of Hospitality Management profile →
Bibliometrics of social media research: A co-citation and co-word analysis

2017 385 citations Xi Yu Leung, Jie Sun et al. International Journal of Hospitality Management profile →
Enhancing hospitality experience with service robots: the mediating role of rapport building

2019 303 citations Hailian Qiu, Minglong Li et al. profile →
A systematic review of AI technology-based service encounters: Implications for hospitality and tourism operations

2021 208 citations Minglong Li, Hailian Qiu et al. International Journal of Hospitality Management profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Billy Bai United States	33	3.2k	1.9k	1.3k	942	667	86	4.8k
Mark A. Bonn United States	37	2.7k 0.8×	1.9k 1.0×	1.3k 1.0×	611 0.6×	381 0.6×	103	4.9k
Cihan Çobanoğlu United States	36	3.3k 1.0×	2.1k 1.1×	1.7k 1.2×	1.1k 1.2×	409 0.6×	144	5.1k
IpKin Anthony Wong Macao	47	3.8k 1.2×	2.7k 1.4×	1.8k 1.3×	577 0.6×	652 1.0×	200	6.3k
Kevin Kam Fung So United States	40	4.8k 1.5×	3.7k 2.0×	2.0k 1.5×	1.1k 1.2×	642 1.0×	103	6.8k
Myung Ja Kim South Korea	36	3.5k 1.1×	2.1k 1.1×	990 0.7×	1.3k 1.4×	279 0.4×	145	5.8k
Catherine Prentice Australia	37	2.6k 0.8×	2.0k 1.1×	1.8k 1.3×	648 0.7×	748 1.1×	127	5.2k
Sunghyup Sean Hyun South Korea	44	3.0k 0.9×	2.6k 1.4×	2.1k 1.6×	690 0.7×	249 0.4×	124	5.3k
Miyoung Jeong United States	34	2.9k 0.9×	2.0k 1.1×	1.4k 1.1×	1.5k 1.6×	438 0.7×	87	4.5k
Stephen W. Litvin United States	25	3.5k 1.1×	1.8k 1.0×	899 0.7×	626 0.7×	200 0.3×	99	4.1k
Chulmo Koo South Korea	42	4.8k 1.5×	2.6k 1.4×	772 0.6×	1.6k 1.6×	625 0.9×	209	6.8k

Countries citing papers authored by Billy Bai

Since Specialization

Citations

This map shows the geographic impact of Billy Bai's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Billy Bai with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Billy Bai more than expected).

Fields of papers citing papers by Billy Bai

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Billy Bai. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Billy Bai. The network helps show where Billy Bai may publish in the future.

Co-authorship network of co-authors of Billy Bai

This figure shows the co-authorship network connecting the top 25 collaborators of Billy Bai. A scholar is included among the top collaborators of Billy Bai based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Billy Bai. Billy Bai is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

Bai, Billy, et al.. (2024). Increasing Emotional Distress and Use of Health Services among Hospitality Industry Workers During and After the COVID-19 Lockdown. Ethnicity & Disease. 34(2). 75–83. 1 indexed citations

Bai, Billy, et al.. (2024). Will you choose a low-rating hotel that offers promotions? – Insights from the prospect theory. Journal of Travel & Tourism Marketing. 41(3). 418–432. 10 indexed citations

Li, Minglong, et al.. (2023). When the servicescape becomes intelligent: Conceptualization, assessment, and implications for hospitableness. Journal of Hospitality and Tourism Management. 54. 290–299. 31 indexed citations

Erdem, Mehmet, et al.. (2023). Technostress and hotel guests: A mere hurdle or a major friction point?. Journal of Hospitality and Tourism Management. 55. 307–317. 13 indexed citations

Shi, Fangfang, et al.. (2022). A comparative review of hospitality and tourism innovation research in academic and trade journals. International Journal of Contemporary Hospitality Management. 34(10). 3790–3813. 31 indexed citations

Sun, Jie, Xi Yu Leung, & Billy Bai. (2021). How social media influencer’s event endorsement changes attitudes of followers: the moderating effect of followers’ gender. International Journal of Contemporary Hospitality Management. 33(7). 2337–2351. 38 indexed citations

Lee, SoJung, Billy Bai, & James A. Busser. (2018). Pop star fan tourists: An application of self-expansion theory. Tourism Management. 72. 270–280. 32 indexed citations

Shulga, Lenna V., James A. Busser, & Billy Bai. (2018). Factors affecting willingness to participate in consumer generated advertisement. International Journal of Hospitality Management. 74. 214–223. 16 indexed citations

Lee, SoJung & Billy Bai. (2015). Influence of popular culture on special interest tourists' destination image. Tourism Management. 52. 161–169. 93 indexed citations

10.

Leung, Xi Yu, Lan Xue, & Billy Bai. (2015). Internet marketing research in hospitality and tourism: a review and journal preferences. International Journal of Contemporary Hospitality Management. 27(7). 1556–1572. 47 indexed citations

11.

Lee, SoJung, et al.. (2011). A Cultural perspective on Exhibition participants’ Motivation, Satisfaction, and behavioral intentions. 367–382. 1 indexed citations

12.

Jang, SooCheong, et al.. (2009). Affect, Travel Motivation, and Travel Intention: a Senior Market. Journal of Hospitality & Tourism Research. 33(1). 51–73. 280 indexed citations

13.

Law, Rob & Billy Bai. (2008). How do the preferences of online buyers and browsers differ on the design and content of travel websites?. International Journal of Contemporary Hospitality Management. 20(4). 388–400. 99 indexed citations

14.

Bai, Billy, et al.. (2007). Biometrics for hospitality and tourism: a new wave of information technology.. Florida International University Digital Commons (Florida International University). 25(1). 1–9. 7 indexed citations

15.

Hu, Clark, et al.. (2007). Exploring Family Roles in Purchasing Decisions During Vacation Planning. Journal of Travel & Tourism Marketing. 20(3-4). 107–125. 68 indexed citations

16.

Bai, Billy, et al.. (2006). Restaurant Customer Loyalty: A Qualitative Assessment of Niche Brands. Florida International University Digital Commons (Florida International University). 24(1). 10–20. 8 indexed citations

17.

Bai, Billy, et al.. (2006). Job Satisfaction, Organizational Commitment, and Internal Service Quality. Journal of Human Resources in Hospitality & Tourism. 5(2). 37–54. 62 indexed citations

18.

Feinstein, Andrew Hale, et al.. (2006). Electronic Channels of Distributions: Challenges and Solutions for Hotel Operators. Florida International University Digital Commons (Florida International University). 24(2). 68–77. 18 indexed citations

19.

Bai, Billy, et al.. (2004). Online Travel Planning and College Students. Journal of Travel & Tourism Marketing. 17(2-3). 79–91. 32 indexed citations

20.

Ghiselli, Richard, et al.. (2002). Making Life More Satisfying for Hospitality Managers. Florida International University Digital Commons (Florida International University). 20(2). 8. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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