Billy Bai
- Marketing top 0.2%
- Consumer Behavior in Brand Consumption and Identification 23
- Consumer Retail Behavior Studies 14
- Sharing Economy and Platforms 11
- Information Systems and Management top 0.2%
- Technology Adoption and User Behaviour 8
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- Customer Service Quality and Loyalty 28
- Sociology and Political Science top 0.2%
- Digital Marketing and Social Media 39
- Diverse Aspects of Tourism Research 21
- Sport and Mega-Event Impacts 7
- Co-authors
- Xi Yu LeungRob LawIvan WenMinglong LiHailian QiuJie SunSooCheong JangClark Hu
- Journals
- International Journal of Contemporary Hospitality Management (12 papers)International Journal of Hospitality Management (10 papers)Journal of Travel & Tourism Marketing (7 papers)
- Partner nations
- United StatesChinaHong Kong
In The Last Decade
Billy Bai
85 papers receiving 4.5k citations
Hit Papers
Peers
Comparison fields: 5 of 146
- Marketing 1.9k
- Tourism, Leisure and Hospitality Management 216
- Information Systems and Management 942
- Organizational Behavior and Human Resource Management 1.3k
- Sociology and Political Science 3.2k
Countries citing papers authored by Billy Bai
This map shows the geographic impact of Billy Bai's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Billy Bai with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Billy Bai more than expected).
Fields of papers citing papers by Billy Bai
This network shows the impact of papers produced by Billy Bai. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Billy Bai. The network helps show where Billy Bai may publish in the future.
Co-authorship network
The 25 scholars most cited alongside Billy Bai, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2024 | 1 | |
| 2 | 2023 | 31 | |
| 3 | 2023 | 13 | |
| 4 | 2022 | 31 | |
| 5 | 2021 | 38 | |
| 6 | 2021 | 29 | |
| 7 | 2018 | 32 | |
| 8 | 2015 | 93 | |
| 9 | 2015 | 47 | |
| 10 | 2013 | 218 | |
| 11 | A Cultural perspective on Exhibition participants’ Motivation, Satisfaction, and behavioral intentions | 2011 | 1 |
| 12 | 2009 | 280 | |
| 13 | 2007 | 68 | |
| 14 | Biometrics for hospitality and tourism: a new wave of information technology. | 2007 | 7 |
| 15 | 2006 | 62 | |
| 16 | Electronic Channels of Distributions: Challenges and Solutions for Hotel Operators | 2006 | 18 |
| 17 | Restaurant Customer Loyalty: A Qualitative Assessment of Niche Brands | 2006 | 8 |
| 18 | 2004 | 32 | |
| 19 | 2003 | 184 | |
| 20 | Making Life More Satisfying for Hospitality Managers | 2002 | 1 |
About Billy Bai
Billy Bai is a scholar working on Marketing, Tourism, Leisure and Hospitality Management, Organizational Behavior and Human Resource Management, Information Systems and Management and Sociology and Political Science, having authored 86 papers that have together received 4.8k indexed citations. Recurring topics across this work include Digital Marketing and Social Media (39 papers), Customer Service Quality and Loyalty (28 papers), Consumer Behavior in Brand Consumption and Identification (23 papers), Diverse Aspects of Tourism Research (21 papers), Consumer Retail Behavior Studies (14 papers), Sharing Economy and Platforms (11 papers), Technology Adoption and User Behaviour (8 papers) and Sport and Mega-Event Impacts (7 papers). The work is most often cited by research in Marketing (1.9k citations), Tourism, Leisure and Hospitality Management (216 citations), Information Systems and Management (942 citations), Organizational Behavior and Human Resource Management (1.3k citations) and Sociology and Political Science (3.2k citations). Billy Bai has collaborated with scholars based in United States, China and Hong Kong. Frequent co-authors include Xi Yu Leung, Rob Law, Ivan Wen, Minglong Li, Hailian Qiu, Jie Sun, SooCheong Jang, Clark Hu, SoJung Lee and Myongjee Yoo. Their work appears in journals such as International Journal of Contemporary Hospitality Management, International Journal of Hospitality Management, Journal of Travel & Tourism Marketing, Journal of Hospitality & Tourism Research and Journal of Hospitality and Tourism Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.