Bert Morrow
Impact in
- Marketing top 10%
- Environmental Sustainability in Business
Papers in
-
- Genetically Modified Organisms Research 5
- Organic Food and Agriculture 3
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- Economic and Environmental Valuation 4
- Co-authors
- Lisa House (6 shared papers)Jayson L. Lusk (6 shared papers)Melissa Moore (6 shared papers)Carlotta Valli (4 shared papers)Sara R. Jaeger (4 shared papers)W. Bruce Traill (3 shared papers)Bruce Traill (1 shared paper)Wallace M.S. Yee (1 shared paper)
- Journals
- Journal of Agricultural Economics (1 paper)Food Quality and Preference (1 paper)Economics Letters (1 paper)AgEcon Search (University of Minnesota, USA) (1 paper)
- Partner nations
- United StatesItalyNew Zealand
In The Last Decade
Bert Morrow
6 papers receiving 294 citations
Peers
Comparison fields: 5 of 58
- Marketing 97
- Tourism, Leisure and Hospitality Management 14
- Business and International Management 11
- General Decision Sciences 10
- Plant Science 199
Countries citing papers authored by Bert Morrow
This map shows the geographic impact of Bert Morrow's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Bert Morrow with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Bert Morrow more than expected).
Fields of papers citing papers by Bert Morrow
This network shows the impact of papers produced by Bert Morrow. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Bert Morrow. The network helps show where Bert Morrow may publish in the future.
Co-authors
The 8 scholars most cited alongside Bert Morrow, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2004 | 168 | |
| 2 | 2006 | 51 | |
| 3 | 2004 | 49 | |
| 4 | 2005 | 41 | |
| 5 | Modeling Consumer Acceptance of and Willingness to Pay for Genetically-Modified Foods in the United States and the European Union Authors: | 2001 | 15 |
| 6 | Influence of Brand Name, Store Loyalty, and Type of Modification on Consumer Acceptance of Genetically Engineered Corn Chips | 2001 | 3 |
About Bert Morrow
Bert Morrow is a scholar working on Plant Science, Economics and Econometrics, Marketing, Management of Technology and Innovation and Molecular Biology, having authored 6 papers that have together received 327 indexed citations. Recurring topics across this work include Genetically Modified Organisms Research (5 papers), Economic and Environmental Valuation (4 papers), Organic Food and Agriculture (3 papers), Intellectual Property and Patents (2 papers), Environmental Sustainability in Business (1 paper), Consumer Packaging Perceptions and Trends (1 paper), CRISPR and Genetic Engineering (1 paper) and Consumer Attitudes and Food Labeling (1 paper). The work is most often cited by research in Marketing (97 citations), Tourism, Leisure and Hospitality Management (14 citations), Business and International Management (11 citations), General Decision Sciences (10 citations) and Plant Science (199 citations). Bert Morrow has collaborated with scholars based in United States, Italy and New Zealand. Frequent co-authors include Lisa House, Jayson L. Lusk, Melissa Moore, Carlotta Valli, Sara R. Jaeger, W. Bruce Traill, Bruce Traill and Wallace M.S. Yee. Their work appears in journals such as Journal of Agricultural Economics, Food Quality and Preference, Economics Letters and AgEcon Search (University of Minnesota, USA).
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.