Nebojsa S. Davcik

1.6k total citations · 1 hit paper
25 papers, 1.1k citations indexed

About

Nebojsa S. Davcik is a scholar working on Marketing, Strategy and Management and Sociology and Political Science. According to data from OpenAlex, Nebojsa S. Davcik has authored 25 papers receiving a total of 1.1k indexed citations (citations by other indexed papers that have themselves been cited), including 15 papers in Marketing, 11 papers in Strategy and Management and 7 papers in Sociology and Political Science. Recurrent topics in Nebojsa S. Davcik's work include Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (7 papers) and Consumer Market Behavior and Pricing (6 papers). Nebojsa S. Davcik is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (7 papers) and Consumer Market Behavior and Pricing (6 papers). Nebojsa S. Davcik collaborates with scholars based in Portugal, Australia and France. Nebojsa S. Davcik's co-authors include Piyush Sharma, Silvio Cardinali, Russel Kingshott, Rui Vinhas da Silva, Tak Yan Leung, Joe F. Hair, Kishore Gopalakrishna Pillai, Elena Cedrola, Catarina Marques and Jonas Rundquist and has published in prestigious journals such as Journal of Business Research, Business Strategy and the Environment and European Journal of Marketing.

In The Last Decade

Nebojsa S. Davcik

24 papers receiving 1.1k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Managing uncertainty during a global pandemic: An international business perspective

2020 308 citations Piyush Sharma, Tak Yan Leung et al. Journal of Business Research profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Nebojsa S. Davcik Portugal	12	400	388	328	265	210	25	1.1k
Silvio Cardinali Italy	13	345 0.9×	266 0.7×	291 0.9×	221 0.8×	193 0.9×	31	940
Robert A. Opoku Saudi Arabia	20	357 0.9×	494 1.3×	448 1.4×	186 0.7×	266 1.3×	46	1.3k
Camilo Prado Román Spain	19	355 0.9×	213 0.5×	244 0.7×	239 0.9×	222 1.1×	70	1.1k
Junfeng Zhang Hong Kong	15	377 0.9×	405 1.0×	327 1.0×	140 0.5×	321 1.5×	28	1.1k
Mehdi Bagherzadeh France	16	709 1.8×	405 1.0×	280 0.9×	164 0.6×	274 1.3×	27	1.5k
Tony C. Garrett South Korea	17	496 1.2×	451 1.2×	232 0.7×	128 0.5×	331 1.6×	29	1.2k
Debanjan Mitra United States	11	383 1.0×	574 1.5×	339 1.0×	150 0.6×	369 1.8×	17	1.2k
Augusto Rodríguez Orejuela Colombia	14	352 0.9×	383 1.0×	349 1.1×	141 0.5×	180 0.9×	54	1.0k
Naval Bajpai India	15	222 0.6×	326 0.8×	283 0.9×	112 0.4×	330 1.6×	48	1.1k
Aditya Halim Perdana Kusuma Putra Indonesia	20	214 0.5×	326 0.8×	291 0.9×	159 0.6×	327 1.6×	91	1.2k

Countries citing papers authored by Nebojsa S. Davcik

Since Specialization

Citations

This map shows the geographic impact of Nebojsa S. Davcik's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Nebojsa S. Davcik with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Nebojsa S. Davcik more than expected).

Fields of papers citing papers by Nebojsa S. Davcik

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Nebojsa S. Davcik. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Nebojsa S. Davcik. The network helps show where Nebojsa S. Davcik may publish in the future.

Co-authorship network of co-authors of Nebojsa S. Davcik

This figure shows the co-authorship network connecting the top 25 collaborators of Nebojsa S. Davcik. A scholar is included among the top collaborators of Nebojsa S. Davcik based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Nebojsa S. Davcik. Nebojsa S. Davcik is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

France, Stephen L., et al.. (2025). Digital brand equity: The concept, antecedents, measurement, and future development. Journal of Business Research. 192. 115273–115273. 2 indexed citations

Marković, Stefan, et al.. (2025). Circular Economy: The Key Link Between Learning Orientations and Competitive Advantage in Small and Medium‐Sized Enterprises. Business Strategy and the Environment. 35(1). 848–862.

Davcik, Nebojsa S., Piyush Sharma, & Stefan Marković. (2024). Ethical Ramifications of the Dark Side of Business Practices in the International Business Area. Business Ethics the Environment & Responsibility. 34(4). 1966–1972. 1 indexed citations

Davcik, Nebojsa S., et al.. (2021). Non-sponsored brand-related user-generated content: effects and mechanisms of consumer engagement. Journal of Product & Brand Management. 31(1). 163–174. 20 indexed citations

Sharma, Piyush, Ricky Y. K. Chan, Nebojsa S. Davcik, & Akiko Ueno. (2021). Cultural differences in deliberate counterfeit purchase behavior. Marketing Intelligence & Planning. 40(1). 121–137. 8 indexed citations

Davcik, Nebojsa S., Silvio Cardinali, Piyush Sharma, & Elena Cedrola. (2020). Exploring the role of international R&D activities in the impact of technological and marketing capabilities on SMEs’ performance. Journal of Business Research. 128. 650–660. 62 indexed citations

Sharma, Piyush, Tak Yan Leung, Russel Kingshott, Nebojsa S. Davcik, & Silvio Cardinali. (2020). Managing uncertainty during a global pandemic: An international business perspective. Journal of Business Research. 116. 188–192. 308 indexed citations breakdown →

Marques, Catarina, et al.. (2020). The role of brand equity in a new rebranding strategy of a private label brand. Journal of Business Research. 117. 497–507. 43 indexed citations

Davcik, Nebojsa S., Piyush Sharma, Ricky Y. K. Chan, & Rajat Roy. (2019). An introduction to the special issue on the past, present and future research on deliberate lookalikes. Journal of Product & Brand Management. 28(6). 701–706. 4 indexed citations

10.

Davcik, Nebojsa S., et al.. (2018). What drives foreign direct investment: The role of language, geographical distance, information flows and technological similarity. Journal of Business Research. 88. 111–122. 41 indexed citations

11.

Davcik, Nebojsa S. & Piyush Sharma. (2016). Marketing resources, performance, and competitive advantage: A review and future research directions. Journal of Business Research. 69(12). 5547–5552. 132 indexed citations

12.

Sharma, Piyush, Nebojsa S. Davcik, & Kishore Gopalakrishna Pillai. (2016). Product innovation as a mediator in the impact of R&D expenditure and brand equity on marketing performance. Journal of Business Research. 69(12). 5662–5669. 94 indexed citations

13.

Davcik, Nebojsa S., Rui Vinhas da Silva, & Joe F. Hair. (2015). Towards a unified theory of brand equity: conceptualizations, taxonomy and avenues for future research. Journal of Product & Brand Management. 24(1). 3–17. 151 indexed citations

14.

Davcik, Nebojsa S.. (2014). The use and misuse of structural equation modeling in management research. Journal of Advances in Management Research. 11(1). 47–81. 137 indexed citations

15.

Davcik, Nebojsa S.. (2013). An empirical investigation of brand equity: drivers and their consequences. British Food Journal. 115(9). 1342–1360. 5 indexed citations

16.

Davcik, Nebojsa S., Rui Vinhas da Silva, & Joseph F. Hair. (2013). Towards a Unified Theory of Brand Equity: Conceptualizations, Typologies and Avenues for Future Research. SSRN Electronic Journal. 2 indexed citations

17.

Davcik, Nebojsa S.. (2010). The Use and Misuse of Structural Equation Modeling in Management Research: A Review and Critique. SSRN Electronic Journal. 3 indexed citations

18.

Davcik, Nebojsa S., Giacomo Boesso, & Francesco Favotto. (2010). Does Branding Drive Price Differentiation? Functional, Organic & Wellness Food in Italy. 2 indexed citations

19.

Davcik, Nebojsa S.. (2010). The Use and Misuse of Structural Equation Modeling in Management Research: A Review and Critique. SSRN Electronic Journal. 14 indexed citations

20.

Boesso, Giacomo, Nebojsa S. Davcik, & Francesco Favotto. (2009). "Health-enhancing" products in the Italian food industry: multinationals and SMEs competing on yogurt.. MOspace Institutional Repository (University of Missouri). 12(2). 232–243. 8 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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