Barbara B. Stern

About

Barbara B. Stern is a scholar working on Marketing, Gender Studies and Literature and Literary Theory. According to data from OpenAlex, Barbara B. Stern has authored 87 papers receiving a total of 4.3k indexed citations (citations by other indexed papers that have themselves been cited), including 48 papers in Marketing, 40 papers in Gender Studies and 13 papers in Literature and Literary Theory. Recurrent topics in Barbara B. Stern’s work include Consumer Behavior in Brand Consumption and Identification (44 papers), Media, Gender, and Advertising (36 papers) and Media Influence and Health (8 papers). Barbara B. Stern is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (44 papers), Media, Gender, and Advertising (36 papers) and Media Influence and Health (8 papers). Barbara B. Stern collaborates with scholars based in United States, The Netherlands and Australia. Barbara B. Stern's co-authors include Cristel Antonia Russell, Elizabeth C. Hirschman, Benny Barak, Marla Royne Stafford and Stephen J. Gould and has published in prestigious journals such as Journal of Marketing, Journal of Consumer Research and Journal of the Academy of Marketing Science.

In The Last Decade

Fields of papers citing papers by Barbara B. Stern

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Barbara B. Stern. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Barbara B. Stern may publish in the future.

Countries citing papers authored by Barbara B. Stern

Since Specialization

Citations

This map shows the geographic impact of Barbara B. Stern's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Barbara B. Stern with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Barbara B. Stern more than expected).

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