Barbara B. Stern

7.2k total citations
94 papers, 4.9k citations indexed

About

Barbara B. Stern is a scholar working on Marketing, Gender Studies and Literature and Literary Theory. According to data from OpenAlex, Barbara B. Stern has authored 94 papers receiving a total of 4.9k indexed citations (citations by other indexed papers that have themselves been cited), including 50 papers in Marketing, 41 papers in Gender Studies and 14 papers in Literature and Literary Theory. Recurrent topics in Barbara B. Stern's work include Consumer Behavior in Brand Consumption and Identification (46 papers), Media, Gender, and Advertising (37 papers) and Language, Metaphor, and Cognition (9 papers). Barbara B. Stern is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (46 papers), Media, Gender, and Advertising (37 papers) and Language, Metaphor, and Cognition (9 papers). Barbara B. Stern collaborates with scholars based in United States, Netherlands and Australia. Barbara B. Stern's co-authors include Jennifer Edson Escalas, Cristel Antonia Russell, Charles R. Taylor, Boaz Barak, Stephen J. Gould, George M. Zinkhan, Craig J. Thompson, Eric J. Arnould, Benny Barak and Elizabeth C. Hirschman and has published in prestigious journals such as Journal of Marketing, Journal of Consumer Research and Journal of the Academy of Marketing Science.

In The Last Decade

Barbara B. Stern

89 papers receiving 4.3k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Barbara B. Stern United States 36 2.8k 1.8k 1.5k 754 692 94 4.9k
Thomas C. O’Guinn United States 25 4.7k 1.7× 3.3k 1.8× 714 0.5× 644 0.9× 447 0.6× 41 7.1k
Jennifer Edson Escalas United States 22 4.1k 1.5× 3.3k 1.8× 843 0.6× 902 1.2× 1.1k 1.6× 41 5.8k
Aaron Ahuvia United States 26 4.8k 1.7× 3.7k 2.1× 435 0.3× 1.5k 2.0× 254 0.4× 45 7.1k
Annette Pritchard United Kingdom 39 1.2k 0.4× 4.8k 2.6× 733 0.5× 897 1.2× 81 0.1× 91 5.9k
Naomi Mandel United States 23 1.7k 0.6× 1.5k 0.9× 204 0.1× 1.0k 1.3× 252 0.4× 49 3.9k
Lisa Peñaloza France 25 2.0k 0.7× 1.4k 0.8× 470 0.3× 353 0.5× 62 0.1× 61 3.3k
Avi Shankar United Kingdom 25 1.1k 0.4× 1.2k 0.6× 494 0.3× 269 0.4× 107 0.2× 44 2.6k
Nancy Wong United States 19 1.9k 0.7× 1.4k 0.8× 131 0.1× 1.3k 1.7× 120 0.2× 51 3.6k
Daniel L. Wann United States 44 1.2k 0.4× 6.6k 3.7× 5.7k 3.9× 2.0k 2.7× 996 1.4× 182 8.6k
Dean MacCannell United States 19 699 0.2× 5.5k 3.0× 453 0.3× 845 1.1× 205 0.3× 56 7.2k

Countries citing papers authored by Barbara B. Stern

Since Specialization
Citations

This map shows the geographic impact of Barbara B. Stern's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Barbara B. Stern with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Barbara B. Stern more than expected).

Fields of papers citing papers by Barbara B. Stern

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Barbara B. Stern. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Barbara B. Stern. The network helps show where Barbara B. Stern may publish in the future.

Co-authorship network of co-authors of Barbara B. Stern

This figure shows the co-authorship network connecting the top 25 collaborators of Barbara B. Stern. A scholar is included among the top collaborators of Barbara B. Stern based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Barbara B. Stern. Barbara B. Stern is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Stern, Barbara B.. (2012). Pleasure and Persuasion in Advertising: Rhetorical Irony as a Humor Technique. 12. 25–42. 16 indexed citations
2.
Stern, Barbara B.. (2012). Literary Analysis of the Company Persona: A Speaker Schema. 6 indexed citations
3.
Stern, Barbara B., et al.. (2007). Perceived Fairness: Conceptual Framework and Scale Development. ACR North American Advances. 7 indexed citations
4.
Russell, Cristel Antonia & Barbara B. Stern. (2006). Consumption in Soap Operas from Brazil, New Zealand, and the U.S.: Production, Products, and Process. SSRN Electronic Journal. 7 indexed citations
5.
Escalas, Jennifer Edson & Barbara B. Stern. (2006). Individual Differences in Sympathy and Empathy Responses to Media and Drama Advertisements.
6.
Russell, Cristel Antonia & Barbara B. Stern. (2006). Consumers, Characters, and Products: A Balance Model of Sitcom Product Placement Effects. SSRN Electronic Journal.
7.
Johar, Gita Venkataramani, Morris B. Holbrook, & Barbara B. Stern. (2001). The Role of Myth in Creative Advertising Design: Theory, Process and Outcome. Journal of Advertising. 30(2). 1–25. 76 indexed citations
8.
Hirschman, Elizabeth C. & Barbara B. Stern. (2001). Do Consumers Genes Influence Their Behavior? Findings on Novelty Seeking and Compulsive Consumption. ACR North American Advances. 14 indexed citations
9.
Hirschman, Elizabeth C. & Barbara B. Stern. (1998). Consumer Behavior and the Wayward Mind: the Influence of Mania and Depression on Consumption. ACR North American Advances. 9 indexed citations
10.
Stern, Barbara B.. (1994). A revised communication model for advertising: Multiple dimensions of the source, the message. Journal of Advertising. 23(2). 5–15. 1 indexed citations
11.
Hirschman, Elizabeth C. & Barbara B. Stern. (1994). Women As Commodities: Prostitution As Depicted in the Blue Angel, Pretty Baby, and Pretty Woman. ACR North American Advances. 21(1). 576–581. 17 indexed citations
12.
Stern, Barbara B.. (1992). QWhat's in a Name?Q: Aristotelian Criticism and Drama Research Abstract -. ACR North American Advances. 1 indexed citations
13.
Stern, Barbara B. & Michael R. Solomon. (1992). QHave You Kissed Your Professor Today?Q: Bumper Stickers and Consumer Self-Statements. ACR North American Advances. 8 indexed citations
14.
Stern, Barbara B.. (1992). Abstract - Nostalgia in Advertising Text: Romancing the Past. ACR North American Advances. 8 indexed citations
15.
Stern, Barbara B.. (1991). Two Pornographies: a Feminist View of Sex in Advertising. ACR North American Advances. 15 indexed citations
16.
Stern, Barbara B.. (1989). Literary Explication: a Methodology For Consumer Research. 27 indexed citations
17.
Stern, Barbara B.. (1988). Figurative Language in Services Advertising: the Nature and Uses of Imagery. ACR North American Advances. 15 indexed citations
18.
Barak, Benny, Barbara B. Stern, & Stephen J. Gould. (1988). Ideal Age Concepts: an Exploration. ACR North American Advances. 24 indexed citations
19.
Stern, Barbara B.. (1987). Gender Research and the Services Consumer: New Insights and New Directions. ACR North American Advances. 7 indexed citations
20.
Barak, Benny & Barbara B. Stern. (1986). Sex-Linked Trait Indexes Among Baby-Boomers and Pre-Boomers: a Research Note. ACR North American Advances. 24 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Rankless by CCL
2026