Alka Varma Citrin
- Marketing top 2%
- Sociology and Political Science top 5%
- Information Systems and Management top 1%
- Organizational Behavior and Human Resource Management top 5%
- Strategy and Management top 10%
- Co-authors
- Donald E. StemDavid E. SprottMichael ClarkEric R. SpangenbergMurali ChandrashekaranRajdeep GrewalJim McCulloughStefan Wuyts
- Topics
- Technology Adoption and User Behaviour (3 papers)Innovation Diffusion and Forecasting (3 papers)Customer Service Quality and Loyalty (2 papers)
- Cited by
- MarketingInformation Systems and ManagementOrganizational Behavior and Human Resource Management
- Partner nations
- United StatesNetherlandsAustralia
In The Last Decade
Alka Varma Citrin
6 papers receiving 794 citations
Peers
Comparison fields: 5 of 68
- Marketing 495
- Sociology and Political Science 424
- Information Systems and Management 371
- Organizational Behavior and Human Resource Management 233
- Strategy and Management 133
Countries citing papers authored by Alka Varma Citrin
This map shows the geographic impact of Alka Varma Citrin's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Alka Varma Citrin with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Alka Varma Citrin more than expected).
Fields of papers citing papers by Alka Varma Citrin
This network shows the impact of papers produced by Alka Varma Citrin. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Alka Varma Citrin. The network helps show where Alka Varma Citrin may publish in the future.
Co-authorship network of co-authors of Alka Varma Citrin
This figure shows the co-authorship network connecting the top 25 collaborators of Alka Varma Citrin. A scholar is included among the top collaborators of Alka Varma Citrin based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Alka Varma Citrin. Alka Varma Citrin is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 51 | |
| 2 | 121 | |
| 3 | 50 | |
| 4 | 10 | |
| 5 | Come Fly With Me: the Role of Consumer Confidence and Trust in Crisis | 0 |
| 6 | 267 | |
| 7 | 411 |
About Alka Varma Citrin
Alka Varma Citrin is a scholar working on Information Systems and Management, Marketing and Management Science and Operations Research, having authored 7 papers that have together received 910 indexed citations. Recurring topics across this work include Technology Adoption and User Behaviour (3 papers), Innovation Diffusion and Forecasting (3 papers) and Customer Service Quality and Loyalty (2 papers). The work is most often cited by research in Marketing (495 citations), Information Systems and Management (371 citations) and Organizational Behavior and Human Resource Management (233 citations). Alka Varma Citrin has collaborated with scholars based in United States, Netherlands and Australia. Frequent co-authors include Donald E. Stem, David E. Sprott, Michael Clark, Eric R. Spangenberg, Murali Chandrashekaran, Rajdeep Grewal, Jim McCullough, Stefan Wuyts, Aric Rindfleisch and Ruby P. Lee. Their work appears in journals such as Journal of Marketing Research, Journal of Business Research and Journal of Operations Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.