Alka Varma Citrin

1.3k total citations
7 papers, 910 citations indexed

About

Alka Varma Citrin is a scholar working on Marketing, Information Systems and Management and Management Science and Operations Research. According to data from OpenAlex, Alka Varma Citrin has authored 7 papers receiving a total of 910 indexed citations (citations by other indexed papers that have themselves been cited), including 3 papers in Marketing, 3 papers in Information Systems and Management and 3 papers in Management Science and Operations Research. Recurrent topics in Alka Varma Citrin's work include Technology Adoption and User Behaviour (3 papers), Innovation Diffusion and Forecasting (3 papers) and Customer Service Quality and Loyalty (2 papers). Alka Varma Citrin is often cited by papers focused on Technology Adoption and User Behaviour (3 papers), Innovation Diffusion and Forecasting (3 papers) and Customer Service Quality and Loyalty (2 papers). Alka Varma Citrin collaborates with scholars based in United States, Netherlands and Australia. Alka Varma Citrin's co-authors include Donald E. Stem, David E. Sprott, Michael Clark, Eric R. Spangenberg, Murali Chandrashekaran, Rajdeep Grewal, Jim McCullough, Stefan Wuyts, Aric Rindfleisch and Ruby P. Lee and has published in prestigious journals such as Journal of Marketing Research, Journal of Business Research and Journal of Operations Management.

In The Last Decade

Alka Varma Citrin

6 papers receiving 794 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Alka Varma Citrin United States	6	495	424	371	233	133	7	910
Damon E. Campbell United States	9	266 0.5×	447 1.1×	357 1.0×	161 0.7×	161 1.2×	15	954
Sang Jin Kim South Korea	17	748 1.5×	774 1.8×	275 0.7×	155 0.7×	147 1.1×	29	1.4k
Irina V. Kozlenkova United States	9	499 1.0×	559 1.3×	208 0.6×	242 1.0×	173 1.3×	12	1.1k
Alexander Reppel United Kingdom	15	425 0.9×	378 0.9×	244 0.7×	219 0.9×	117 0.9×	27	1.1k
Subhash Jha United States	19	610 1.2×	462 1.1×	115 0.3×	342 1.5×	115 0.9×	36	1.0k
Minxue Huang China	18	453 0.9×	637 1.5×	243 0.7×	249 1.1×	65 0.5×	46	972
Michael T. Elliott United States	14	684 1.4×	642 1.5×	318 0.9×	173 0.7×	74 0.6×	19	1.1k
Alexander Bleier Germany	10	684 1.4×	865 2.0×	361 1.0×	174 0.7×	105 0.8×	14	1.3k
Christina Kuehnl Germany	12	1.0k 2.1×	554 1.3×	218 0.6×	583 2.5×	241 1.8×	14	1.6k
Philippa Ward United Kingdom	14	586 1.2×	285 0.7×	240 0.6×	322 1.4×	87 0.7×	28	939

Countries citing papers authored by Alka Varma Citrin

Since Specialization

Citations

This map shows the geographic impact of Alka Varma Citrin's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Alka Varma Citrin with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Alka Varma Citrin more than expected).

Fields of papers citing papers by Alka Varma Citrin

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Alka Varma Citrin. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Alka Varma Citrin. The network helps show where Alka Varma Citrin may publish in the future.

Co-authorship network of co-authors of Alka Varma Citrin

This figure shows the co-authorship network connecting the top 25 collaborators of Alka Varma Citrin. A scholar is included among the top collaborators of Alka Varma Citrin based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Alka Varma Citrin. Alka Varma Citrin is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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7 of 7 papers shown

1.

Wuyts, Stefan, Aric Rindfleisch, & Alka Varma Citrin. (2014). Outsourcing customer support: The role of provider customer focus. Journal of Operations Management. 35(1). 40–55. 51 indexed citations

2.

Grewal, Rajdeep, Murali Chandrashekaran, & Alka Varma Citrin. (2010). Customer Satisfaction Heterogeneity and Shareholder Value. Journal of Marketing Research. 47(4). 612–626. 121 indexed citations

3.

Citrin, Alka Varma, Ruby P. Lee, & Jim McCullough. (2007). Information Use and New Product Outcomes: The Contingent Role of Strategy Type. Journal of Product Innovation Management. 24(3). 259–273. 50 indexed citations

4.

Uslay, Can, Naresh K. Malhotra, & Alka Varma Citrin. (2004). Unique marketing challenges at the frontiers of technology: an integrated perspective. International Journal of Technology Management. 28(1). 8–8. 10 indexed citations

5.

Wong, Nancy & Alka Varma Citrin. (2003). Come Fly With Me: the Role of Consumer Confidence and Trust in Crisis. ACR North American Advances.

6.

Citrin, Alka Varma, Donald E. Stem, Eric R. Spangenberg, & Michael Clark. (2003). Consumer need for tactile input. Journal of Business Research. 56(11). 915–922. 267 indexed citations

7.

Citrin, Alka Varma, et al.. (2000). Adoption of Internet shopping: the role of consumer innovativeness. Industrial Management & Data Systems. 100(7). 294–300. 411 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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