Can Uslay

1.5k total citations
46 papers, 1.0k citations indexed

About

Can Uslay is a scholar working on Marketing, Strategy and Management and Management of Technology and Innovation. According to data from OpenAlex, Can Uslay has authored 46 papers receiving a total of 1.0k indexed citations (citations by other indexed papers that have themselves been cited), including 18 papers in Marketing, 16 papers in Strategy and Management and 14 papers in Management of Technology and Innovation. Recurrent topics in Can Uslay's work include Innovation and Knowledge Management (10 papers), Entrepreneurship Studies and Influences (9 papers) and Digital Marketing and Social Media (9 papers). Can Uslay is often cited by papers focused on Innovation and Knowledge Management (10 papers), Entrepreneurship Studies and Influences (9 papers) and Digital Marketing and Social Media (9 papers). Can Uslay collaborates with scholars based in United States, Netherlands and Saudi Arabia. Can Uslay's co-authors include Jagdish N. Sheth, Sengun Yeniyurt, Naresh K. Malhotra, Ekaterina V. Karniouchina, Erin Çavuşgil, Richard D. Teach, Olivia F. Lee, Robert D. Winsor, Robert E. Morgan and Ashutosh Dixit and has published in prestigious journals such as Journal of Marketing, Journal of Business Research and Journal of the Academy of Marketing Science.

In The Last Decade

Can Uslay

45 papers receiving 925 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Can Uslay United States 16 379 354 345 262 235 46 1.0k
Phyra Sok Australia 18 263 0.7× 468 1.3× 240 0.7× 382 1.5× 239 1.0× 33 1.1k
Akın Koçak Türkiye 13 240 0.6× 647 1.8× 399 1.2× 281 1.1× 235 1.0× 30 1.1k
Wai Wai Ko United Kingdom 19 235 0.6× 459 1.3× 272 0.8× 333 1.3× 260 1.1× 35 944
Huda Khan United Kingdom 20 284 0.7× 404 1.1× 204 0.6× 159 0.6× 191 0.8× 68 916
Yashar Salamzadeh Malaysia 18 183 0.5× 317 0.9× 343 1.0× 338 1.3× 238 1.0× 76 1.2k
Art Weinstein United States 18 401 1.1× 285 0.8× 231 0.7× 396 1.5× 252 1.1× 60 1.0k
Alicia Rubio Bañón Spain 14 548 1.4× 616 1.7× 201 0.6× 383 1.5× 249 1.1× 38 1.2k
Εlias Hadjielias Cyprus 18 163 0.4× 299 0.8× 291 0.8× 416 1.6× 245 1.0× 33 1.1k
Çağrı Bulut Türkiye 12 147 0.4× 266 0.8× 290 0.8× 343 1.3× 116 0.5× 40 900
Claes M. Hultman Sweden 16 186 0.5× 395 1.1× 817 2.4× 339 1.3× 231 1.0× 31 1.2k

Countries citing papers authored by Can Uslay

Since Specialization
Citations

This map shows the geographic impact of Can Uslay's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Can Uslay with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Can Uslay more than expected).

Fields of papers citing papers by Can Uslay

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Can Uslay. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Can Uslay. The network helps show where Can Uslay may publish in the future.

Co-authorship network of co-authors of Can Uslay

This figure shows the co-authorship network connecting the top 25 collaborators of Can Uslay. A scholar is included among the top collaborators of Can Uslay based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Can Uslay. Can Uslay is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Uslay, Can. (2025). Toward a more general theory of marketing ethics. Journal of Research in Marketing and Entrepreneurship. 27(1). 126–161. 1 indexed citations
2.
Uslay, Can, et al.. (2025). Is this review Helpful? How product gender, verification, and valence shape perceived helpfulness. Journal of Retailing and Consumer Services. 87. 104356–104356. 1 indexed citations
3.
Alqahtani, Nasser, Can Uslay, & Sengun Yeniyurt. (2024). Strategic performance blueprint: Optimizing business performance through tailoring strategic postures to environmental and institutional contexts. Journal of the International Council for Small Business. 5(3). 216–231. 2 indexed citations
4.
Sheth, Jagdish N. & Can Uslay. (2023). The geopolitics of supply chains: Assessing the consequences of the Russo-Ukrainian war for B2B relationships. Journal of Business Research. 166. 114120–114120. 22 indexed citations
5.
Alqahtani, Nasser, Can Uslay, & Sengun Yeniyurt. (2023). Comparing the moderated impact of entrepreneurial orientation, market orientation, and entrepreneurial marketing on firm performance. Journal of Small Business Management. 62(6). 2741–2778. 14 indexed citations
6.
Sheth, Jagdish N. & Can Uslay. (2022). Creating Enduring Customer Value. 8(2). 241–252. 4 indexed citations
7.
Uslay, Can, et al.. (2022). An empirical examination of consumer co-creation process. Marketing Letters. 34(2). 205–222. 4 indexed citations
8.
Uslay, Can, et al.. (2022). Marketing/entrepreneurship interface research priorities (2023–2026). Journal of Research in Marketing and Entrepreneurship. 24(2). 405–419. 11 indexed citations
9.
Sheth, Jagdish N., et al.. (2020). The Global Rule of Three. 6 indexed citations
10.
Malhotra, Naresh K. & Can Uslay. (2018). Make, buy, borrow or crowdsource? The evolution and future of outsourcing. Journal of Business Strategy. 39(5). 14–21. 5 indexed citations
11.
Uslay, Can, et al.. (2017). An entrepreneurial relationship marketing approach to B2B selling. Journal of Research in Marketing and Entrepreneurship. 19(1). 2–25. 13 indexed citations
12.
Uslay, Can, Vincent J. Pascal, Glenn S. Omura, et al.. (2015). Anatomy of competitive advantage: towards a contingency theory of entrepreneurial marketing. Journal of Strategic Marketing. 24(1). 5–19. 111 indexed citations
13.
Malhotra, Naresh K., Olivia F. Lee, & Can Uslay. (2012). Mind the gap. International Journal of Quality & Reliability Management. 29(6). 607–625. 36 indexed citations
14.
Karniouchina, Ekaterina V., et al.. (2011). Do Marketing Media Have Life Cycles? The Case of Product Placement in Movies. Journal of Marketing. 75(3). 27–48. 69 indexed citations
15.
Uslay, Can, et al.. (2010). An Empirical Examination of the “Rule of Three”: Strategy Implications for Top Management, Marketers, and Investors. Journal of Marketing. 74(2). 20–39. 23 indexed citations
16.
Uslay, Can, et al.. (2010). An Empirical Examination of the “Rule of Three”: Strategy Implications for Top Management, Marketers, and Investors. Journal of Marketing. 74(2). 20–39. 20 indexed citations
17.
Sheth, Jagdish N. & Can Uslay. (2007). Implications of the Revised Definition of Marketing: From Exchange to Value Creation. Journal of Public Policy & Marketing. 26(2). 302–307. 217 indexed citations
18.
Uslay, Can, et al.. (2006). Predatory Pricing and Marketing Theory: Applications in Business-to-Business Context and Beyond. Journal of Business-to-Business Marketing. 13(3). 65–116. 6 indexed citations
19.
Uslay, Can, Richard D. Teach, & Robert G. Schwartz. (2002). Promoting Entrepreneurship for Economic Development: A Cross‐Cultural Analysis of Student Attitudes. Journal of Research in Marketing and Entrepreneurship. 4(2). 101–118. 25 indexed citations
20.
Malhotra, Naresh K., Ashutosh Dixit, & Can Uslay. (2002). Integrating Internet Technology in Marketing Research Education. Marketing Education Review. 12(3). 25–34. 19 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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2026