Alisha Horky

464 total citations
10 papers, 327 citations indexed

About

Alisha Horky is a scholar working on Sociology and Political Science, Marketing and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Alisha Horky has authored 10 papers receiving a total of 327 indexed citations (citations by other indexed papers that have themselves been cited), including 5 papers in Sociology and Political Science, 5 papers in Marketing and 5 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Alisha Horky's work include Digital Marketing and Social Media (5 papers), Customer Service Quality and Loyalty (5 papers) and Technology Adoption and User Behaviour (4 papers). Alisha Horky is often cited by papers focused on Digital Marketing and Social Media (5 papers), Customer Service Quality and Loyalty (5 papers) and Technology Adoption and User Behaviour (4 papers). Alisha Horky collaborates with scholars based in United States. Alisha Horky's co-authors include Joel E. Collier, Mark J. Pelletier, Melissa Moore, Robert Moore, Daniel L. Sherrell, Emin Babakus, Alexa K. Fox and Kevin J. Shanahan and has published in prestigious journals such as Journal of Business Research, Journal of Retailing and Consumer Services and Journal of Services Marketing.

In The Last Decade

Alisha Horky

9 papers receiving 310 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Alisha Horky United States	6	176	167	132	120	38	10	327
Sélima Ben Mrad United States	10	194 1.1×	134 0.8×	128 1.0×	80 0.7×	57 1.5×	20	325
Herm Joosten Netherlands	5	214 1.2×	168 1.0×	106 0.8×	121 1.0×	48 1.3×	6	317
Shiv Ratan Agrawal India	10	170 1.0×	134 0.8×	79 0.6×	96 0.8×	38 1.0×	22	296
Alexandros Kapoulas United Kingdom	7	185 1.1×	113 0.7×	75 0.6×	76 0.6×	44 1.2×	10	308
Brian I. Spaid United States	8	185 1.1×	187 1.1×	81 0.6×	134 1.1×	50 1.3×	11	361
Waros Ngamsiriudom United States	6	208 1.2×	156 0.9×	114 0.9×	81 0.7×	20 0.5×	8	313
Liu Xia China	3	250 1.4×	162 1.0×	102 0.8×	51 0.4×	37 1.0×	5	326
Kashif Farhat Pakistan	11	209 1.2×	179 1.1×	142 1.1×	95 0.8×	56 1.5×	32	387
Jacques Nel South Africa	11	241 1.4×	171 1.0×	181 1.4×	76 0.6×	25 0.7×	18	355
Neha Yadav India	6	256 1.5×	154 0.9×	106 0.8×	42 0.3×	37 1.0×	10	330

Countries citing papers authored by Alisha Horky

Since Specialization

Citations

This map shows the geographic impact of Alisha Horky's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Alisha Horky with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Alisha Horky more than expected).

Fields of papers citing papers by Alisha Horky

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Alisha Horky. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Alisha Horky. The network helps show where Alisha Horky may publish in the future.

Co-authorship network of co-authors of Alisha Horky

This figure shows the co-authorship network connecting the top 25 collaborators of Alisha Horky. A scholar is included among the top collaborators of Alisha Horky based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Alisha Horky. Alisha Horky is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

10 of 10 papers shown

Horky, Alisha, et al.. (2022). Disruptive technology and AI in the banking industry of an emerging market. International Journal of Bank Marketing. 40(6). 1217–1247. 58 indexed citations

Horky, Alisha, et al.. (2022). Ties that bind: leveraging horizontal and vertical ties within an entrepreneurial community in cross-promotional social media marketing. Journal of Research in Marketing and Entrepreneurship. 25(2). 310–327. 5 indexed citations

Pelletier, Mark J., Alisha Horky, & Alexa K. Fox. (2020). Fexit: The effect of political and promotional communication from friends and family on Facebook exiting intentions. Journal of Business Research. 122. 321–334. 7 indexed citations

Pelletier, Mark J., et al.. (2017). #IHateYourBrand: adaptive service recovery strategies on Twitter. Journal of Services Marketing. 31(3). 281–294. 61 indexed citations

Horky, Alisha, et al.. (2017). Gift card program incrementality and cannibalization: The effect on revenue and profit. Journal of Retailing and Consumer Services. 39. 250–257. 5 indexed citations

Horky, Alisha, et al.. (2016). A framework and model to evaluate promotions: A restaurant cross-promotion in-market study. Journal of Revenue and Pricing Management. 16(4). 345–356. 5 indexed citations

Pelletier, Mark J. & Alisha Horky. (2015). Exploring the Facebook Like: a product and service perspective. Journal of Research in Interactive Marketing. 9(4). 337–354. 18 indexed citations

Moore, Robert, et al.. (2015). Creepy Marketing: Three Dimensions of Perceived Excessive Online Privacy Violation. 25(1).

Collier, Joel E., Robert Moore, Alisha Horky, & Melissa Moore. (2014). Why the little things matter: Exploring situational influences on customers' self-service technology decisions. Journal of Business Research. 68(3). 703–710. 103 indexed citations

10.

Collier, Joel E., Daniel L. Sherrell, Emin Babakus, & Alisha Horky. (2014). Understanding the differences of public and private self-service technology. Journal of Services Marketing. 28(1). 60–70. 65 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact