Kashif Farhat
Impact in
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- Technology Adoption and User Behaviour
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Environmental Sustainability in Business
- Consumer Behavior and Marketing Influence
Papers in
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- Digital Marketing and Social Media 24
- Impact of Technology on Adolescents 4
- Halal products and consumer behavior 2
- Marketing 20
- Consumer Behavior in Brand Consumption and Identification 9
- Consumer Retail Behavior Studies 6
- Environmental Sustainability in Business 3
- Co-authors
- Wajeeha Aslam (26 shared papers)Imtiaz Arif (17 shared papers)Sany Sanuri Mohd Mokhtar (5 shared papers)Danish Ahmed Siddiqui (1 shared paper)Marija Ham (2 shared papers)Weng Marc Lim (1 shared paper)Peter O’Connor (1 shared paper)Tareq Rasul (1 shared paper)
- Journals
- Journal of Internet Commerce (2 papers)Asia Pacific Journal of Tourism Research (1 paper)The TQM Journal (1 paper)Kybernetes (1 paper)Journal of Marketing for HIGHER EDUCATION (1 paper)
- Partner nations
- PakistanMalaysiaUnited Arab Emirates
In The Last Decade
Kashif Farhat
30 papers receiving 391 citations
Peers
Comparison fields: 5 of 58
- Information Systems and Management 144
- Marketing 179
- Organizational Behavior and Human Resource Management 95
- Sociology and Political Science 214
- Health Informatics 5
Countries citing papers authored by Kashif Farhat
This map shows the geographic impact of Kashif Farhat's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Kashif Farhat with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Kashif Farhat more than expected).
Fields of papers citing papers by Kashif Farhat
This network shows the impact of papers produced by Kashif Farhat. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Kashif Farhat. The network helps show where Kashif Farhat may publish in the future.
Co-authors
The 15 scholars most cited alongside Kashif Farhat, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 32 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2019 | 71 | |
| 2 | 2022 | 43 | |
| 3 | 2020 | 38 | |
| 4 | 2020 | 33 | |
| 5 | 2019 | 26 | |
| 6 | 2020 | 20 | |
| 7 | 2024 | 20 | |
| 8 | 2018 | 19 | |
| 9 | 2021 | 18 | |
| 10 | 2019 | 18 | |
| 11 | 2018 | 17 | |
| 12 | 2020 | 10 | |
| 13 | 2021 | 9 | |
| 14 | Building brand loyalty: An application of expectation confirmation model in mobile social commerce | 2019 | 7 |
| 15 | 2022 | 7 | |
| 16 | 2021 | 7 | |
| 17 | 2020 | 7 | |
| 18 | 2019 | 6 | |
| 19 | 2019 | 5 | |
| 20 | 2019 | 5 |
About Kashif Farhat
Kashif Farhat is a scholar working on Sociology and Political Science, Marketing, Information Systems and Management, Organizational Behavior and Human Resource Management and Artificial Intelligence, having authored 32 papers that have together received 405 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (24 papers), Technology Adoption and User Behaviour (16 papers), Consumer Behavior in Brand Consumption and Identification (9 papers), Customer Service Quality and Loyalty (9 papers), Consumer Retail Behavior Studies (6 papers), Impact of Technology on Adolescents (4 papers), Environmental Sustainability in Business (3 papers) and Halal products and consumer behavior (2 papers). The work is most often cited by research in Information Systems and Management (144 citations), Marketing (179 citations), Organizational Behavior and Human Resource Management (95 citations), Sociology and Political Science (214 citations) and Health Informatics (5 citations). Kashif Farhat has collaborated with scholars based in Pakistan, Malaysia and United Arab Emirates. Frequent co-authors include Wajeeha Aslam, Imtiaz Arif, Sany Sanuri Mohd Mokhtar, Danish Ahmed Siddiqui, Marija Ham, Weng Marc Lim, Peter O’Connor, Tareq Rasul, Fernando de Oliveira Santini and Wagner Júnior Ladeira. Their work appears in journals such as Journal of Internet Commerce, Asia Pacific Journal of Tourism Research, The TQM Journal, Kybernetes and Journal of Marketing for HIGHER EDUCATION.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.